Tag "drogéria"
Dm invests in prices, technological development and its store network
Dm attributes the high level of customer loyalty to its balanced overall performance, in which it manages to harmonise efficiency, synergies and high quality in a special way. They offer...
Read more
Makeups and fragrances – new innovations in beauty care
This article is available for reading in Trade magazin 2024/12-01 Bettina Kovács, category manager of Primőr Kozmetikai Kft. has experienced a boom in the decorative cosmetics market for years. Citing...
Read more
Dynamic development of drugstore chains: a market worth hundreds of billions of forints in Hungary
In the last two decades, drugstore chains have shown significant growth, both in Hungary and in other parts of Europe. The market for drugstore products in Hungary has now grown...
Read more
ROSSMANN advertises its exclusive brands
ROSSMANN has launched a campaign focusing on its exclusive brands. The campaign began on 8 April on television and brand digital platforms with a brand new image commercial, as well...
Read more
Great past and great future for Rossmann
Rossmann celebrated its 30th anniversary last year, opening its 250th drugstore. László Flórián, managing director of Rossmann Magyarország Kft. talked to our magazine: “At the level of numbers everyone made progress in...
Read more
The evolution of the FMCG market through the NIQ lens
Shoppers across the continent, including Hungary, continue to save in every possible way, Csilla Czikora, head of consulting and analytic insights at NIQ told when presenting their market research data...
Read more
Müller: German success story in Hungary too
Müller is present in 7 European countries with more than 900 drugstores. In Hungary Müller currently operates 33 stores and 18,000m² of warehouse space. The majority of the company’s products...
Read more
Great skin in winter and summer
Values sales were up 17.5% in the body lotion category over the past year and volume sales grew by 21%. The former was mainly the result of price increases in...
Read more
Beauty care travels at breakneck speed
Beauty care is one of the fastest growing markets in the FMCG sector. Within beauty care, there are many rapidly evolving segments such as face and body care, make-up, hair...
Read more
Rossmann opens 250th store – Celebrating with the Rossmann family, international group leaders, and co-owner AS Watson
In the presence of founder-owner Dirk Rossmann, AS Watson Group CEO Malina Ngai, and a number of Rossman’s international executives, Rossmann Magyarország opened its 250th Hungarian store in Budapest, in Árkád...
Read more
Around the world in 30 minutes – the horizon through NIQ binoculars
It has been a turbulent year – this is how Erik Vágyi, managing director of NIQ began his presentation on the fourth day of the Business Days. This article is...
Read more
Vivi Sápi in Rossmann’s new commercial
With its advertising campaign launched this summer, Rossmann offers a solution to the small annoyances of everyday life, in their latest film with Vivi Sápi they announce: Believe me, there...
Read more
Rossmann brought the drugstore even closer to our home
In addition to the classic pick-up methods, orders placed at the Rossmann Online Pharmacy can also be picked up from parcel machines. The number of collection points across the country...
Read more
This is how dm celebrates: 30 years, HUF 30 million grant for civilians
Personal advice, a digital knowledge base, preventive screenings – with a wide range of support tools, dm helped to preserve the health of customers and colleagues this year. The company...
Read more
New private label products from Rossmann
Rossmann is in the middle of launching more than 500 new private label (PL) products. This article is available for reading in Trade magazin 2023/8-9. “In terms of total sales...
Read more
Müller – Több mint egy drogéria
Amikor 1953-ban megalakult a Müller cég, még senki sem gondolta, hogy hamarosan a német kiskereskedelmi láncok egyik legmeghatározóbb alakjává válik. A Müller az évtizedek óta tartó töretlen fejlődésével Európa immár 7...
Read more
Digitális szolgáltatások és fenntarthatóság a dm fókuszában
Tavaly áprilisban érkezett meg a dm új applikációja, amely újabb mérföldkövet jelentett a digitális szolgáltatások sorában: minden vásárlói igényt kielégítő platform, ahol a széles körű szolgáltatások mellett minden active beauty...
Read more
Itchy times are coming
Last year combined sales of insecticides and insect repellents were HUF 6.28bn in the retail channels audited by NIQ (formerly Nielsen IQ). Value sales increased by 3% in comparison with...
Read more
The dm raises wages again
The Hungarian dm is 30 years old this year, and to mark the occasion, they are raising salaries by 8%. In response to the economic changes and the results achieved,...
Read more
2022 was an eventful year
In 2022 new challenges were awaiting the Hungarian retail sector. Parliamentary elections always stimulate consumption in the short term, and the government has mobilised unprecedented energy to show how prosperous...
Read more
Budni expands with a new store concept in Edeka
The Budni drugstore chain is expanding into the Edeka and Marktkauf chains in the south-western region of Germany with a new shop-in-shop concept. According to Jürgen Mäder, Managing Director of...
Read more
Serving customers for 30 years: dm celebrates with charity competition
Digital development, decades of values – these two go hand in hand Dm celebrates its 30th anniversary this year, and today online and offline shopping already meet in dm stores, supplementing...
Read more
Body odour free zone
This article is available for reading in Trade magazin 2023/5 Like-for like value sales augmented by 22.5% in the deodorant market in 2022, and volume sales increased by 2.2%. Mariann...
Read more
More than just “mash for babies”
Growing selection of organic products NielsenIQ data reveal that in the last few years the baby food category had strengthened because of the pandemic, then in 2022 the market returned...
Read more
Hair raising new innovations
We can differentiate between three segments in the hair care category: shampoo, conditioner and treatment. Hair care in general produced a robust, 16.6% value sales growth in 2022. Serum and...
Read more
It’s surprising how much we spend on beauty care
When it comes to cosmetics, Hungarian women buy body lotion and moisturizing cream most often, while ampoule concentrate, facial serum and sunscreen are the least frequently purchased, according to Helia-D’s...
Read more
Guaranteed low prices in the constantly changing market conditions – Innovative development projects at dm
Prices fixed for four months, dm’s private label products that offer value for money, developing online services and excellent offers to loyalty card holders – these factors have all played...
Read more
A new drugstore chain has appeared in Hungary, it is already very popular
The aim of the Czech Pilulka.hu is to be the number one online drug store in Hungary, also available via mobile application. According to the announcement, the Czech online pharmaceutical...
Read more
Refill stations in dm stores
Following a 2-year test period in the Budaörs dm and regular feedback from customers, 8 more refill points were created in the Budapest region in August 2022. In October another...
Read more
dm has put into operation refilling stations in 24 stores across the country
After a two-year test period, from October dm. was the first among domestic drugstores to put refilling stations into operation in 24 stores nationwide. Those interested in a sustainable alternative...
Read more
