Tag "drogéria"

Great skin in winter and summer

Values sales were up 17.5% in the body lotion category over the past year and volume sales grew by 21%. The former was mainly the result of price increases in...

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Beauty care travels at breakneck speed

Beauty care is one of the fastest growing markets in the FMCG sector. Within beauty care, there are many rapidly evolving segments such as face and body care, make-up, hair...

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Rossmann opens 250th store – Celebrating with the Rossmann family, international group leaders, and co-owner AS Watson

In the presence of founder-owner Dirk Rossmann, AS Watson Group CEO Malina Ngai, and a number of Rossman’s international executives, Rossmann Magyarország opened its 250th Hungarian store in Budapest, in Árkád...

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Around the world in 30 minutes – the horizon through NIQ binoculars

It has been a turbulent year – this is how Erik Vágyi, managing director of NIQ began his presentation on the fourth day of the Business Days. This article is...

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Vivi Sápi in Rossmann’s new commercial

With its advertising campaign launched this summer, Rossmann offers a solution to the small annoyances of everyday life, in their latest film with Vivi Sápi they announce: Believe me, there...

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Rossmann brought the drugstore even closer to our home

In addition to the classic pick-up methods, orders placed at the Rossmann Online Pharmacy can also be picked up from parcel machines. The number of collection points across the country...

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This is how dm celebrates: 30 years, HUF 30 million grant for civilians

Personal advice, a digital knowledge base, preventive screenings – with a wide range of support tools, dm helped to preserve the health of customers and colleagues this year. The company...

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New private label products from Rossmann

Rossmann is in the middle of launching more than 500 new private label (PL) products. This article is available for reading in Trade magazin 2023/8-9. “In terms of total sales...

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Müller – Több mint egy drogéria

Amikor 1953-ban megalakult a Müller cég, még senki sem gondolta, hogy hamarosan a német kiskereskedelmi láncok egyik legmeghatározóbb alakjává válik. A Müller az évtizedek óta tartó töretlen fejlődésével Európa immár 7...

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Digitális szolgáltatások és fenntarthatóság a dm fókuszában

Tavaly áprilisban érkezett meg a dm új applikációja, amely újabb mérföldkövet jelentett a digitális szolgáltatások sorában: minden vásárlói igényt kielégítő platform, ahol a széles körű szolgáltatások mellett minden active beauty...

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Itchy times are coming

Last year combined sales of insecticides and insect repellents were HUF 6.28bn in the retail channels audited by NIQ (formerly Nielsen IQ). Value sales increased by 3% in comparison with...

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The dm raises wages again

The Hungarian dm is 30 years old this year, and to mark the occasion, they are raising salaries by 8%. In response to the economic changes and the results achieved,...

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2022 was an eventful year

In 2022 new challenges were awaiting the Hungarian retail sector. Parliamentary elections always stimulate consumption in the short term, and the government has mobilised unprecedented energy to show how prosperous...

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Budni expands with a new store concept in Edeka

The Budni drugstore chain is expanding into the Edeka and Marktkauf chains in the south-western region of Germany with a new shop-in-shop concept. According to Jürgen Mäder, Managing Director of...

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Serving customers for 30 years: dm celebrates with charity competition

Digital development, decades of values – these two go hand in hand Dm celebrates its 30th anniversary this year, and today online and offline shopping already meet in dm stores, supplementing...

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Body odour free zone

This article is available for reading in Trade magazin 2023/5 Like-for like value sales augmented by 22.5% in the deodorant market in 2022, and volume sales increased by 2.2%. Mariann...

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More than just “mash for babies”

Growing selection of organic products NielsenIQ data reveal that in the last few years the baby food category had strengthened because of the pandemic, then in 2022 the market returned...

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Hair raising new innovations

We can differentiate between three segments in the hair care category: shampoo, conditioner and treatment. Hair care in general produced a robust, 16.6% value sales growth in 2022. Serum and...

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It’s surprising how much we spend on beauty care

When it comes to cosmetics, Hungarian women buy body lotion and moisturizing cream most often, while ampoule concentrate, facial serum and sunscreen are the least frequently purchased, according to Helia-D’s...

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Guaranteed low prices in the constantly changing market conditions – Innovative development projects at dm

Prices fixed for four months, dm’s private label products that offer value for money, developing online services and excellent offers to loyalty card holders – these factors have all played...

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A new drugstore chain has appeared in Hungary, it is already very popular

The aim of the Czech Pilulka.hu is to be the number one online drug store in Hungary, also available via mobile application. According to the announcement, the Czech online pharmaceutical...

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Refill stations in dm stores

Following a 2-year test period in the Budaörs dm and regular feedback from customers, 8 more refill points were created in the Budapest region in August 2022. In October another...

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dm has put into operation refilling stations in 24 stores across the country

After a two-year test period, from October dm. was the first among domestic drugstores to put refilling stations into operation in 24 stores nationwide. Those interested in a sustainable alternative...

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plusmarket: The Hungarian drugstore

The plusmarket franchise is a 100% Hungarian-owned drugstore chain, with an annual expansion rate above 15% and steadily growing sales for member stores. Besides Budapest, plusmarket drugstores are present in...

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People living in villages spend twice as much on washing and cleaning products as people living in Budapest

the products available there. On average, we buy detergents and cleaning products every month, hair care products, body care products and decorative cosmetics every two months, but we go to...

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With 91% satisfaction, Rossmann is among the first in the online customer satisfaction circle

Rossmann ranks first in terms of online customer satisfaction in the FMCG market, according to the GFK E-Grocery 2022 research. The drugstore chain with more than 235 stores in Hungary...

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Magazine: Offline and online synergies at dm

Dm firmly believes that offline and online shopping reinforce each other, and bringing them together creates great potential.  The “active beauty” loyalty programme is one of the engines of dm’s...

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Müller: A German success story in Hungary too

German drugstore chain Müller is present in 7 European markets, with nearly 900 stores. In Hungary Müller drugstores offer the biggest product selection, but Müller is much more than just...

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Rossmann: Network improvement in both quantity and quality

Rossmann’s two managing directors, László Flórián and Kornél Németh spoke about what 2021 was like for the drugstore chain. Last year brought intense expansion for the store network, as 30...

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Rossmann’s sales grew 9 percent last year

Rossmann Magyarország achieved sales of more than 115 billion HUF last year, 9 percent more than in the previous year, and the turnover of stores and webshops also increased, the...

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