Tag "gyártói márkák"

RetailZoom: Private Label on the rise in Domestic Chains

Although the extraordinary surge in stock-up syndrome experienced in the midst of March has been smoothed by the end of the month, Local Chain shops have been successful in keeping...

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Private labels keep growing this year

In April 2019 the sales growth of private label products was 0.7 percent in France, which was bigger than the 0.4-percent strengthening of manufacturer brands – reported the Private Label...

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Magazine: Competition between manufacturer brands and private label products

Christoph Knoke, managing director of IRI in Germany has been interviewed by Lebensmittel Zeitung. He told: although private label (PL) products started out as the imitators of manufacturer brands, today they...

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Magazine: Traditions rule in the liver paté category

Hungarians are rather conservative when it comes to the spicing and packaging of their favourite liver patés. Szilvia Dandé, marketing manager of Kaiser Food Kft. told trade magazine that the...

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Private label products remain on an upward trajectory

Between October 2017 and September 2018 the market share of private label FMCG products (PL) grew by 0.7 percentage point. From the HUF 1,800 billion spent on food 29 percent...

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Nielsen: manufacturer brands and discount stores are the most popular in retail

Manufacturer brands and discount stores were the most popular participants of retail in 2018, according to the retail survey of Nielsen monitoring 90 food and 80 household chemicals and beauty...

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Those who get the trademark keep it as well

3,800 products and services of more than 1,500 companies are already using one of the ‘Hungarian Product’ trademarks – informed Eszter Benedek, managing director of HUNGARIAN PRODUCT Nonprofit Kft. She revealed...

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Value sales up, volumes sales down

Last year 1 percent less insecticide and insect repellent products were sold in FMCG retail than in 2014, but value sales grew by 5 percent. The size of the annual...

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Volume sales grew above the average in four categories

Nielsen measures eight cleaning product categories, the combined sales of which reached HUF 25 billion in the last November-October period. Values sales surged 5 percent – a bit less than...

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Manufacturer brands improved their position

In January-April 2015 toothbrush sales were worth more than HUF 1 billion. Value sales stayed put but volume sales fell 3 percent. Drugstores’ share from value sales was even higher...

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