Tag "KOZMOS"

Gels are the most popular, followed by laundry detergent capsules and powders

Csilla Pásztor, Henkel Magyarország Kft.’s brand manager relied on Nielsen data when she informed us that laundry detergent sales dropped 0.4 percent in January-September 2021 – value sales were up...

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Magazine: Skin care and environmental protection

Unilever Magyarország Kft.’s data indicate that body and hand care product sales started to decline in 2021: value sales dropped only 1.4 percent but volume sales fell by 8.1 percent....

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Efficiency, scent and something extra

In 2020 the value of the laundry detergent market increased by 2.5 percent, which was much less than the +7.2 percent in 2019; volume sales stagnated last year – informed...

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Magazine: Body care isn’t a luxury any more, it is a basic need

According to Ildikó Berger, junior brand manager of Henkel Magyarország Kft., from March hand cream and body care product sales increased due to the pandemic. This trend also manifested in...

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Magazine: Hygiene comes first

According to Beatrix Szécsényi, senior trade and customer marketing manager of Reckitt Benckiser Kft., disinfectant cleaning product value sales jumped 40 percent and volume sales were up 26 percent in...

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More dishwasher use than manual washing-up

The washing-up category has seen a dynamic growth, mainly driven by the ever-increasing penetration of dishwashers. Customers prefer premium products, and ingredients, as well as environment-friendly nature of each product...

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Magazine: Only the best will do in baby care!

When buying baby care products, for consumers the number one factor is quality. Viktória Szabó, brand activation manager of Johnson & Johnson Kft. informed us that value sales stayed put...

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Environmental protection and digitalisation are the greatest challenges

Between 13 and 15 November 2019 the Hungarian Cosmetics and Household Chemicals Association (KOZMOS) organised its annual conference. Our magazine interviewed István Murányi, general secretary of KOZMOS. How long does...

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Hair nourishing at the highest level

According to a survey made by L’Oréal Magyarország, sales in the hair care category augmented by 3.7 percent in value but dropped 4.4 percent in volume in 2019. The company...

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Magazine: Microfibre cloth is the new star in cleaning

According to the experts of Freudenberg Háztartási Cikkek Bt., shopper basket value is growing in the category of household cleaners. Marketing manager Edit Oláh called our attention to the fact...

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Magazine: That ‘Hollywood smile’ isn’t only for the stars anymore!

Csilla Hódos, retail marketing manager of Colgate-Palmolive Kft. told Trade magazin that a premiumisation process is going on in every category of the oral care market. Orbico Hungary Kft.’s trade...

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Magazine: A terribly good season for insecticide and insect repellent makers

Combined sales of insecticides and insect repellents amounted to more than HUF 5.68 billion in 2018 – reported Nielsen. In comparison with 2017, sales skyrocketed, having grown by 37 percent....

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Magazine: Hairless skin or well-groomed facial hair?

In the hair removal/shaving category ALVEOLA Kft.’s X-Epil brand offers products to women. Product manager Mariann Varga told our magazin that the company’s sales had grown in both value and...

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Magazine: The feeling of personal responsibility moves not mountains but categories

Among consumers living a healthier life there are more and more who like to buy ‘natural’ and eco-friendly household cleaning products. Sales of these keep growing and shoppers can choose...

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Magazine: Gel beats powder

Bernadett Vékásy, brand manager of Henkel Magyarország Kft. informed our magazine that in 2018 laundry detergent volume sales had grown a little, but the increase in value sales had been...

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Magazine: Organic connections

The Hungarian Cosmetics and Household Chemicals Association (KOZMOS) is 25 years old in 2018. On 24-25 October they organised their annual conference in Visegrád. General secretary István Murányi opened the...

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Adventures for summer, nourishment for winter

According to Abigél Győri, junior brand manager with Henkel, this year ushered in many new innovations, product launches and market entries for brands. In the second half of 2018 Henkel...

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