Tag "NielsenIQ kiskereskedelmi indexe"

A good season is forecasted

In early May it seemed that this year’s fruit harvest would be quite good, but it is a big question how the price rise wave that is sweeping across the...

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Magazin: To our health!

Anita Pusztai, Sió-Eckes Kft.’s marketing director told our magazine that according to Nielsen data, fruit juice sales increased by 8 percent in 2021. Sió-Eckes also had a successful year, preserving...

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Do you want it sliced and packaged?

Higher production costs, problems with ingredient and packaging material supply, workforce issues on the production side, a shift in retail channel preferences on the consumer side, new consumer expectations and...

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Magazine: Skin care and environmental protection

Unilever Magyarország Kft.’s data indicate that body and hand care product sales started to decline in 2021: value sales dropped only 1.4 percent but volume sales fell by 8.1 percent....

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Magazine: The magic of diversity

‘The Hungarian rum-market is led by a few established brands’, Sára Palcsó, marketing director of Zwack explained. ‘Consumers know very few brands and are highly loyal to those. A thin...

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One year in the shadow of the pandemic

Fruzsina Dászkál, senior analyst of NielsenIQ gave an overview of the Hungarian market environment, analysing the drop in the consumer confidence index first. Anxious Hungarian consumers In the European Union...

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