Tag "testápolás"
It really is about saving your skin!
In 2024 the Hungarian personal care market grew moderately, mainly driven by inflation. This article is available for reading in Trade magazin 2025/5. Value sales were up, while volume sales...
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Unilever acquires personal care brand Wild
Unilever today announced it has acquired the personal care brand Wild. This marks another step in the optimisation of Unilever’s portfolio towards premium and high growth spaces as part of...
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Great skin in winter and summer
Values sales were up 17.5% in the body lotion category over the past year and volume sales grew by 21%. The former was mainly the result of price increases in...
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Unilever To Sell Elida Beauty To Yellow Wood
Consumer goods giant Unilever is to sell Elida Beauty, its non-core beauty and personal care division, to U.S. private equity firm Yellow Wood Partners. The financial terms of the deal,...
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Unilever brands named as official UEFA Euro 2024 sponsors
Unilever’s best-known nutrition and personal care brands have been named as official sponsors of the UEFA Euro 2024. Food brands named in the British multinational fast-moving consumer goods company‘s new...
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Unilever Revives Attempt To Sell Some Non-Core Brands
Consumer goods giant Unilever is reviving efforts to sell some of its non-core beauty and personal care brands, including Q-Tips and Impulse. Unilever has hired investment banks Morgan Stanley and...
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Skincare is at the top of the list!
This article is available for reading in Trade magazin 2023/5 Mariann Karsai, brand manager of Henkel Magyarország Kft.: “NielsenIQ data reveal that in comparison with 2021, value sales elevated by...
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SPAR International Launches ‘SPAR Daily’ Private-Label Range
SPAR International has launched a new range of private-label personal care products, under the brand name SPAR Daily. In a statement, the retailer said that the range has been developed...
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Unilever boosts sustainability credentials with Radox and Dove moves
Unilever has ramped up the sustainability credentials of its Dove and Radox personal care brands – backed by a £7.2m marketing budget. The fmcg giant is set to spend £4m...
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More muscular body care segment
According to Zsófia Gózon-Karajz, L’Oréal Magyarország Kft.’s trade marketing manager, global demand keeps rising for body care products. “Body care is important in every season, even though our skin is...
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Magazine: Skin care and environmental protection
Unilever Magyarország Kft.’s data indicate that body and hand care product sales started to decline in 2021: value sales dropped only 1.4 percent but volume sales fell by 8.1 percent....
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In the spirit of practicality
According to Nikolett Szőke, Unilever Magyarország Kft.’s gifting brand manager, in 2020 the market of Christmas gift sets was heavily influenced by the pandemic in the beauty care category, and...
Read more(HU) Kibővíti klímasemleges termékeit a Lidl Németország
Sorry, this entry is only available in HU....
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Unilever redefines the concept of beauty
Unilever has announced that as part of launching its new Positive Beauty programme, the company will stop using the word ‘normal’ on all beauty and body care products and in...
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Body Care in Powder Form
Levy & Frey is a Berlin-based start-up with a clear mission: sustainability is the top priority, and disposable plastic should be avoided wherever possible. The online store has therefore been...
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Magazine: Body care isn’t a luxury any more, it is a basic need
According to Ildikó Berger, junior brand manager of Henkel Magyarország Kft., from March hand cream and body care product sales increased due to the pandemic. This trend also manifested in...
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Magazine: ‘Flowing with milk and honey’
2017 was a successful year for Beiersdorf in the body care category too. Marketing manager Melinda Jáger told our magazine that at plus 2.4 percent sales were a bit below the...
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Winter set offers are popular
Body care product sales are growing year after year, as the economic situation is improving and product manufacturers keep coming out with new innovations. Besides the price-value ratio, buying decisions are...
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