Winter set offers are popular

Body care product sales are growing year after year, as the economic situation is improving and product manufacturers keep coming out with new innovations. Besides the price-value ratio, buying decisions are more and more influenced by fragrance. Shoppers prefer family-size products. Products containing some kind of oil (e.g.coconut, avocado, etc.) have remained popular, just like those with natural ingredients. This year Unilever came out with the Dove Nourishing Secrets product line. Nóra Schleisz, brand manager of Unilever Magyarország Kft. told our magazine that these products combine the usual moisturising effect of Dove products with the beneficial effects of natural ingredients.

_{Nóra Schleisz
brand manager
Unilever}

_{Zsuzsa Tabár
brand manager
Target Sales Group}

Target Sales Group Kft.’s experience is that consumers are increasingly conscious. Inecto Naturals body care products not only contain organic oils, but 90 percent of their ingredients are of natural origin, too. Brand manager Zsuzsa Tabár informed us that the treaclemoon brand’s True Shea Love body butter is now available in the shops of one of the biggest drugstore chains. In the summer the company put a coconut-containing anti-cellulite cream on the market under the Inecto Naturals brand. The company’s experience is that there aren’t enough products in the market in this category. 

In Hungary many people suffer from dry skin. We learned from Dr Zita Branyiczki, trade marketing manager (Bioderma) of NAOS Hungary Kft. that Bioderma products only contain those ingredients that the skin needs to preserve or restore its natural functioning. Various product lines are differentiated by their individual colours. All products are paraben-free and hypoallergenic, they contain no colouring agents and most of them are also free from fragrances and preservatives. The Bioderma brand leads the way in developing innovative product textures – gel-cream, lotion, spray, concentrate, powder, oil.

NAOS Hungary Kft.’s products are exclusively sold in pharmacies and specialist online shops, so that the company can give shoppers all the professional advice they need to use the products. 2018 will bring a change in the company’s marketing activity: the online channel will become more important. Target Sales Group Kft. focuses on online promotions and price reductions. Every year they implement several consumer and CSR campaigns. Unilever Magyarország Kft. didn’t forget about the Baba brand either. Although no new Baba product had been launched this year, the category was strongly supported this year for months. //