Tag "Rossmann"
New presidency for the Hungarian Marketing Association
On 13 May the Hungarian Marketing Association (MMSZ) held an online general meeting. The members voted with yes to a bigger, 16-member presidency as of June. MMSZ has nearly 200...
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Cool moms save hundreds of thousands in the first three years
Nowadays, it is no longer a question of taking care of our environmen. Let’s see what we can do ourselves. Having a baby is often not really environmentally friendly, and...
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You can receive Rossmann’s online order at the drugstore
A total of 44 stores in Budapest and its agglomeration also receive packages ordered at the Rossmann Online Drugstore. Rossmann’s drugstore chain has introduced an innovation that is welcomed by...
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The first Rossmann store in Hungary has been renewed
Twenty-six years is also a huge development in the history of a company. This is nicely symbolized by Rossmann’s Jerikó Street store, which opened its doors to Hungarian shoppers in...
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The first Rossmann store in Hungary has been renewed in Debrecen
1993 was an ideal year for business investment. After the change of regime, the market opened up, and Western companies began to take an interest in the untouched “Eastern bloc”....
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Growth management on a digital basis
At the end of November the year’s last Ecommerce Meetup was organised and the topic was growth management. Fruzsina Donáth from SmartCommerce Consulting gave a brief overview of building an...
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Magazine: Differing trends for discount supermarkets
Sales by discount supermarkets only increased by 0.1 percent in Germany in the first half of the year. Low prices attract German consumers less than they used to – reported...
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More than 1,000 types of Rossmann branded products are labeled “without microplastics”
This year, Rossmann’s new “without microplastics” product designation will be used on all self-branded cosmetics brands that do not contain microplastics. Most branded products did not contain microplastics even before...
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Magazine: Weight loss products dominate in the market
Most of Scitec Magyarország Kft.’s products in the OTC market belong to the dietary supplement category. Roland Schuster, the company’s senior brand manager told our magazine that such products include...
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Rossmann launches a VIP program
The Rossmann+ loyalty program will be renewed so you can shop at even greater discounts now. Purchases required for Bronze, Silver and Gold membership begins on 1 October, 2019, and...
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NO microplastics – by ROSSMANN
In the future the product marking we introduced this year, ‘NO microplastics’, will appear on every ROSSMANN cosmetics brand (scrub, shampoo, shower gel) that doesn’t contain solid microplastics or liquid...
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Magazine: The 3rd GREEN BRANDS Academy: What makes a brand green?
At the 3rd GREEN BRANDS Academy on 5 June the speakers agreed: ecological operations make a brand green, but it is also crucial to inform the public – in a...
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Sustainability developments: dm and Rossmann
German-based drugstore operators dm and Rossmann, along with clothing retailer Globus, launch information campaign on waste separation and waste reduction on behalf of the Recyclate Forum. On 25th July, German-based...
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Magazine: Experiences motivate shoppers
In connection with the ‘Most successful promotion of the year’ competition, Kantar-Hoffmann conducted a qualitative consumer survey with 4 focus groups that consisted of 23-35 and 36-55 year old Budapest...
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Try it before you buy it! Brands can be tested at the weekend at the BRAND TESTER Park
The speedy expansion of webshops made shopping more convenient and faster – whether it was clothes, food or services. The only downside is that we can’t try the products we...
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Which brand you have on your playlist
Rossmann gathered serious fans with its latest advertising music. The main sponsor of the Brand Tester theme park, which reopens on 22 June achieved a great success that their song...
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Good sales results featured in this year’s FMCG retailer ranking
Trade magazin traditionally publishes its FMCG retailer ranking on the first workday in June. The good sales results of former years improved further last year. Although there was no change...
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Even nicer stores and better sales results from Rossmann
Last year Rossmann celebrated 25 years in Hungary. Our magazine interviewed managing director László Flórián. Which were the most important events and results for Rossmann in 2018? – Obviously the main...
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The best stores honoured for the fourth time
The jury selected the winners of the SuperStore 2018 competition in 15 categories. This prize rewards points of sale created with the most innovative concept, honouring those solutions which meet...
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The drug market is concentrated
The three major drugstore chains acquired nearly 90 percent stake in the domestic retail perfume market – Világgazdaság Online wrote. Last year, 696 businesses were dealing with perfume retail trade...
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Barnängen: product launch and charity project
Swedish skin care brand Barnängen launched a charity project: between 1 October 2018 and 31 March 2019 from the price of every Barnängen product sold in Rossmann, DM, Müller and...
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One word is enough
On 6 September members of the Trade Marketing Club gathered to listen to presentations about unusual promotion campaigns, special product displaying ideas and new-type communication strategies. Each strategy presented started...
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FMCG sales are growing dynamically online too – 15th E-commerce Conference, 5-6 June 2018, Visegrád (Part 3)
On the second day of Ecommerce Hungary’s conference the FMCG sector was analysed at a roundtable discussion, which was moderated by Zsuzsanna Hermann, our magazine’s editor-in-chief. She pointed it out...
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Rossmann opened its second largest store in Hungary
The Rossmann opened its 208th shop in the Aréna Mall in Hungary, which is waiting for the buyers on about 600 square meters. The new business is the second largest...
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Meet by the giant lipstick!
Rossmann has created a whole beauty world for many events of the EFOTT festival. Of course, visitors can count on the range and services of the festival drugstore. Experience has...
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Nobel Prize-winning technology against wrinkles
Diadermine’s revolutionary New Age Age product linea appeared on the Hungarian market in May. The Nobel Prize-winning formula, the “Rejuvinol” enhances natural collagen production with the regeneration of deep-lying cells...
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Rossmann is 25 this year and keeps growing
Rossmann sees potential in a wider product selection and expansion. Rossmann Hungary is 25 years old this year and our magazine interviewed managing director László Flórián. – Which events and results...
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Important supplements
According to the experts of SCITEC Magyarország, sales of special active ingredients and mono-component products (vitamin D3, vitamin K2, zinc, chromium, etc.) are greatly influenced by shopper knowledge – consumers...
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Schwarzkopf Beology premium hair care system
Discover Beology, the first customisable hair care system from Schwarzkopf, the products of which are enriched with valuable natural essences and selected enzyme extracts from a depth of 2,000m in...
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