marketing - Trademagazin

Former Laurel director returns
Date: 2018-11-20 10:41:18

György Ortutay, who used to be Laurel Számítástechnikai Kft.’s managing director between 2006 and 2007, returned to the retail and wholesale software company as sales and marketing director. From 1...

International trends were tested on a Hungarian Instagram account
Date: 2018-11-19 11:12:05

Hungary’s first Instagram marketing book will be published on 27 November, 2018, documenting every step of the design and implementation, as well as the data and the results. “How do...

Magazine: With a complex strategy it is a house, without one just bricks on top of each other
Date: 2018-10-29 07:17:59

On 9 November Péter Geszti organises his marketing seminar for the second time: at GPS 2.0 the advertising and communication expert will share his thoughts with the representatives of SMEs. T.M.: – What gave...

New marketing book: Value Creation 4.0
Date: 2018-08-25 19:47:30

Akadémiai Kiadó has published the new book of the famous marketing expert Gábor Rekettye. The book’s title is Értékteremtés 4.0 (Value Creation 4.0) and it introduces the challenges, threats and opportunities...

SuperShop: Hungary’s most popular multi-vendor loyalty program strenghtens with a new marketing leadership
Date: 2018-08-13 11:25:45

A new marketing leader, Csongovai Tamás strengthens the team of SuperShop team from August 2018. Csongovai Tamás has gained several decades of operational and managerial experience in the FMCG sector....

Here are the most successful marketers
Date: 2018-06-20 11:13:29

The Marketing & Media magazine has compiled the top list of most successful home marketers for the third time this year. This year, nearly a quarter of the rankings changed,...

Pseudocone
Date: 2018-06-20 09:42:10

One of the promising conclusions that can be drawn from Hungarian ice cream contests is that Hungarian confectioners are creative, but even the elite – the 10-15 percent who are...

What makes the guest to spend more?
Date: 2018-05-24 10:25:59

Tork’s latest European survey was looking for the answer, how restaurants can increase their turnover with innovative digital solutions. The online surfaces attract the guest, but local, in-house marketing tools...

The Hungarian Product Packages to reach the families of seventy-five thousand newborn babies
Date: 2018-04-03 11:30:25

The Magyar Termék Csomag (Hungarian Product Package) is the joint project of the MAGYAR TERMÉK Nonprofit Kft. and the PromoBox Kft. The project aim to reach the young families with...

8 seconds and the Z generation is no longer listening to you
Date: 2018-02-14 11:18:22

Generational challenges in the world of economy and marketing The Z generation is able to listen for less than ever, they are always available online, but reject the ads they...

Magazine: Interactive retail opens the door to sales growth
Date: 2017-10-25 08:04:20

Sales of smart services are expected to represent a value of more than USD 490 billion by 2019. Intelligent technologies are already used in many fields of life, from healthcare to...

The government decided on the construction of Hungary’s tourism country brand
Date: 2017-10-12 10:30:11

The Government has decided on the construction of Hungary’s tourism country brand, so the Hungarian Tourism Agency Ltd. launches a short-term, intensive and extensive marketing campaign in line with the...

Efficient restaurant marketing
Date: 2017-08-30 11:04:04

Phil’s Fish Market, a restaurant in Moss Landing, California has a world map on the wall, in which guests can place pins to mark the city they come from. It is...

The Wine Road Show has ended
Date: 2017-07-26 11:26:31

The Wine Road Show program series launched in July by the Hungarian Tourism Agency (MTÜ) and the National Council of Wine Communities (HNT) ended on Wednesday in Pécs. The experts...

Invitel: SMEs are open for Internet marketing applications
Date: 2017-01-20 11:11:27

The Hungarian small and medium-sized enterprises (SMEs) are open for Internet marketing applications, most of them already have their own website and a significant number of them would use other...

What grows on the web? A good product needs a digital signboard
Date: 2016-11-25 11:03:19

The What grows on the web? conference – held on 22 November was focusing on the communication channels of agricultural marketing and the digitization of the agricultural sector. Bolyki Bence,...

New leader in the marketing team of the Borsodi Brewery
Date: 2016-11-07 11:22:09

The Borsodi Brewery announced that from 3 October Peresztegi Ágnes will be the director of marketing at the company. The specialist will be responsible for the management of marketing activities...

Pokémon GO is everywhere
Date: 2016-10-04 10:11:32

The world has gone mad about augmented reality game Pokémon GO. Many of those who play the game don’t go to shopping centres for buying things but to search for...

A hot topic on content-marketing
Date: 2016-08-26 08:13:54

Sorry, this entry is only available in HU....

The tourism agency will launch a new project to promote the tourism supply of Hungary
Date: 2016-08-08 10:30:00

The Hungarian Tourism Agency (MTÜ) launches a nearly 11 billion HUF program to promote the tourism supply of Hungary and to facilitate market access for the businesses – the MTÜ...

Domestic watermelon promotion program starts
Date: 2016-07-20 11:40:37

The National Agricultural Chamber and the Agricultural Marketing Centre Nonprofit Ltd. launches a promotion program to popularize Hungarian melon. The program is launched with the co-operation of six chain of...

Another campaign will be launched to popularize Hungarian milk
Date: 2016-03-17 11:39:43

A larger than ever marketing campaign will be launched to popularize Hungarian milk – Fazekas Sándor, Minister of Agriculture announced on Thursday, at a press conference held in a store...

Facebook marketing is trendy
Date: 2016-03-11 10:04:11

Website, company Facebook page and e-mail – these were small businesses’ favourite marketing tools in 2015, according to Marketing Commandó’s survey, conducted with the participation of its Facebook followers and...

Hungary's number one pálinka brand to be renewed
Date: 2016-03-09 11:14:47

The success story of pálinka is not because of the past traditions, rather the constant premium quality. The aim of Rézangyal is to provide a reliable brand for even on...

MAZARS: even 50 percent tax duties may be imposed on the poorly organized prize winning actions
Date: 2016-02-17 11:10:49

Domestic consumers can also meet with promotional discounts every minute that are offering complimentary gifts, guaranteed prize or lottery to participate. “The announcers of the promotions do not count with...

HEINEKEN Hungária won 11 Effie awards
Date: 2015-10-14 11:34:16

The HEINEKEN Hungária has become the most successful advertiser of 2015 at the Effie awards ceremony. The HEINEKEN Hungária won 11 awards, including the unique Platinum Effie award. The HEINEKEN...

Egg Festival in Kecskemét
Date: 2015-10-05 11:20:49

The country's only egg festival will be held in Kecskemét on 9-10 October 2015, in connection with the World Day of Eggs. The event aims to promote the consumption of...

A marketing program to promote the consumption of Hungarian pork
Date: 2015-09-28 11:38:42

The Livestock and Meat Marketing Board and Interprofessional Organization (VHT) launches a marketing program to promote the consumption of Hungarian pork – was said at the 77th National Agricultural and...

Common Agricultural Marketing Code was signed at the OMÉK
Date: 2015-09-25 11:22:31

The common objective of the Agricultural Marketing Directorate of the Magyar Turizmus Zrt. (Hungarian National Tourist Office) and the 26 state and professional organizations is to introduce, endear and sell...

Internet Hungary: digitization can eliminate 40 percent of the companies within five years
Date: 2015-09-09 11:20:34

Within three years super-fast internet will operate all over Hungary. This is vital for social and economic development, because the IT industrial revolution permeates all areas of our lives. Those...

Former Laurel director returns Date: 2018-11-20 10:41:18

International trends were tested on a Hungarian Instagram account Date: 2018-11-19 11:12:05

Magazine: With a complex strategy it is a house, without one just bricks on top of each other Date: 2018-10-29 07:17:59

New marketing book: Value Creation 4.0 Date: 2018-08-25 19:47:30

SuperShop: Hungary’s most popular multi-vendor loyalty program strenghtens with a new marketing leadership Date: 2018-08-13 11:25:45

Here are the most successful marketers Date: 2018-06-20 11:13:29

Pseudocone Date: 2018-06-20 09:42:10

What makes the guest to spend more? Date: 2018-05-24 10:25:59

The Hungarian Product Packages to reach the families of seventy-five thousand newborn babies Date: 2018-04-03 11:30:25

8 seconds and the Z generation is no longer listening to you Date: 2018-02-14 11:18:22

Magazine: Interactive retail opens the door to sales growth Date: 2017-10-25 08:04:20

The government decided on the construction of Hungary’s tourism country brand Date: 2017-10-12 10:30:11

Efficient restaurant marketing Date: 2017-08-30 11:04:04

The Wine Road Show has ended Date: 2017-07-26 11:26:31

Invitel: SMEs are open for Internet marketing applications Date: 2017-01-20 11:11:27

What grows on the web? A good product needs a digital signboard Date: 2016-11-25 11:03:19

New leader in the marketing team of the Borsodi Brewery Date: 2016-11-07 11:22:09

Pokémon GO is everywhere Date: 2016-10-04 10:11:32

A hot topic on content-marketing Date: 2016-08-26 08:13:54

The tourism agency will launch a new project to promote the tourism supply of Hungary Date: 2016-08-08 10:30:00

Domestic watermelon promotion program starts Date: 2016-07-20 11:40:37

Another campaign will be launched to popularize Hungarian milk Date: 2016-03-17 11:39:43

Facebook marketing is trendy Date: 2016-03-11 10:04:11

Hungary's number one pálinka brand to be renewed Date: 2016-03-09 11:14:47

MAZARS: even 50 percent tax duties may be imposed on the poorly organized prize winning actions Date: 2016-02-17 11:10:49

HEINEKEN Hungária won 11 Effie awards Date: 2015-10-14 11:34:16

Egg Festival in Kecskemét Date: 2015-10-05 11:20:49

A marketing program to promote the consumption of Hungarian pork Date: 2015-09-28 11:38:42

Common Agricultural Marketing Code was signed at the OMÉK Date: 2015-09-25 11:22:31

Internet Hungary: digitization can eliminate 40 percent of the companies within five years Date: 2015-09-09 11:20:34