Tag "marketing"
E-trade is being developed on the basis of mobile phone data
Since the beginning of the year, the most innovative marketing and research company in Poland, Selectivv, has been present in Hungary. ű A recent research by the company can reform...
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New Marketing and Trade Marketing Director at HEINEKEN Hungária
From 1 January 2019, Balogh Barbara directs the Marketing and Trade marketing organization of HEINEKEN Hungária. Barbara joined HEINEKEN Hungária in 2010 as a Heineken brand manager and later became...
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Former Laurel director returns
György Ortutay, who used to be Laurel Számítástechnikai Kft.’s managing director between 2006 and 2007, returned to the retail and wholesale software company as sales and marketing director. From 1...
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International trends were tested on a Hungarian Instagram account
Hungary’s first Instagram marketing book will be published on 27 November, 2018, documenting every step of the design and implementation, as well as the data and the results. “How do...
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Magazine: With a complex strategy it is a house, without one just bricks on top of each other
On 9 November Péter Geszti organises his marketing seminar for the second time: at GPS 2.0 the advertising and communication expert will share his thoughts with the representatives of SMEs. T.M.: – What gave...
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New marketing book: Value Creation 4.0
Akadémiai Kiadó has published the new book of the famous marketing expert Gábor Rekettye. The book’s title is Értékteremtés 4.0 (Value Creation 4.0) and it introduces the challenges, threats and opportunities...
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SuperShop: Hungary’s most popular multi-vendor loyalty program strenghtens with a new marketing leadership
A new marketing leader, Csongovai Tamás strengthens the team of SuperShop team from August 2018. Csongovai Tamás has gained several decades of operational and managerial experience in the FMCG sector....
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Here are the most successful marketers
The Marketing & Media magazine has compiled the top list of most successful home marketers for the third time this year. This year, nearly a quarter of the rankings changed,...
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Pseudocone
One of the promising conclusions that can be drawn from Hungarian ice cream contests is that Hungarian confectioners are creative, but even the elite – the 10-15 percent who are...
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What makes the guest to spend more?
Tork’s latest European survey was looking for the answer, how restaurants can increase their turnover with innovative digital solutions. The online surfaces attract the guest, but local, in-house marketing tools...
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The Hungarian Product Packages to reach the families of seventy-five thousand newborn babies
The Magyar Termék Csomag (Hungarian Product Package) is the joint project of the MAGYAR TERMÉK Nonprofit Kft. and the PromoBox Kft. The project aim to reach the young families with...
Read more8 seconds and the Z generation is no longer listening to you
Generational challenges in the world of economy and marketing The Z generation is able to listen for less than ever, they are always available online, but reject the ads they...
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Magazine: Interactive retail opens the door to sales growth
Sales of smart services are expected to represent a value of more than USD 490 billion by 2019. Intelligent technologies are already used in many fields of life, from healthcare to...
Read moreThe government decided on the construction of Hungary’s tourism country brand
The Government has decided on the construction of Hungary’s tourism country brand, so the Hungarian Tourism Agency Ltd. launches a short-term, intensive and extensive marketing campaign in line with the...
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Efficient restaurant marketing
Phil’s Fish Market, a restaurant in Moss Landing, California has a world map on the wall, in which guests can place pins to mark the city they come from. It is...
Read moreThe Wine Road Show has ended
The Wine Road Show program series launched in July by the Hungarian Tourism Agency (MTÜ) and the National Council of Wine Communities (HNT) ended on Wednesday in Pécs. The experts...
Read moreInvitel: SMEs are open for Internet marketing applications
The Hungarian small and medium-sized enterprises (SMEs) are open for Internet marketing applications, most of them already have their own website and a significant number of them would use other...
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What grows on the web? A good product needs a digital signboard
The What grows on the web? conference – held on 22 November was focusing on the communication channels of agricultural marketing and the digitization of the agricultural sector. Bolyki Bence,...
Read moreNew leader in the marketing team of the Borsodi Brewery
The Borsodi Brewery announced that from 3 October Peresztegi Ágnes will be the director of marketing at the company. The specialist will be responsible for the management of marketing activities...
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Pokémon GO is everywhere
The world has gone mad about augmented reality game Pokémon GO. Many of those who play the game don’t go to shopping centres for buying things but to search for...
Read moreThe tourism agency will launch a new project to promote the tourism supply of Hungary
The Hungarian Tourism Agency (MTÜ) launches a nearly 11 billion HUF program to promote the tourism supply of Hungary and to facilitate market access for the businesses – the MTÜ...
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Domestic watermelon promotion program starts
The National Agricultural Chamber and the Agricultural Marketing Centre Nonprofit Ltd. launches a promotion program to popularize Hungarian melon. The program is launched with the co-operation of six chain of...
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Another campaign will be launched to popularize Hungarian milk
A larger than ever marketing campaign will be launched to popularize Hungarian milk – Fazekas Sándor, Minister of Agriculture announced on Thursday, at a press conference held in a store...
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Facebook marketing is trendy
Website, company Facebook page and e-mail – these were small businesses’ favourite marketing tools in 2015, according to Marketing Commandó’s survey, conducted with the participation of its Facebook followers and...
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Hungary's number one pálinka brand to be renewed
The success story of pálinka is not because of the past traditions, rather the constant premium quality. The aim of Rézangyal is to provide a reliable brand for even on...
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MAZARS: even 50 percent tax duties may be imposed on the poorly organized prize winning actions
Domestic consumers can also meet with promotional discounts every minute that are offering complimentary gifts, guaranteed prize or lottery to participate. “The announcers of the promotions do not count with...
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HEINEKEN Hungária won 11 Effie awards
The HEINEKEN Hungária has become the most successful advertiser of 2015 at the Effie awards ceremony. The HEINEKEN Hungária won 11 awards, including the unique Platinum Effie award. The HEINEKEN...
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Egg Festival in Kecskemét
The country's only egg festival will be held in Kecskemét on 9-10 October 2015, in connection with the World Day of Eggs. The event aims to promote the consumption of...
Read moreA marketing program to promote the consumption of Hungarian pork
The Livestock and Meat Marketing Board and Interprofessional Organization (VHT) launches a marketing program to promote the consumption of Hungarian pork – was said at the 77th National Agricultural and...
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