Tag "marketing"

Magazine: Dietary supplements: increasing health-consciousness

In February London-based Euromonitor International published a study about the Hungarian dietary supplement market. It revealed that Hungarian consumers know and take care more about their health than before.  Companies have...

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Magazine: ‘It is worth building on Hungarian consumers’

Tamás Éder, social president of the Hungarian Meat Industry Association has told at the traditional pre-Easter press conference in Budapest: what the industry needs is understanding and compassion from retailers...

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Magazine: Brands and risks

GfK has recently published a study that focuses on the risks in brands. For instance in the recent past Coca-Cola was facing the problem of soft drinks being criticised widely for...

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Hruska Rita manages Dreher’s international brands from 2019

Hruska Rita is responsible for Dreher’s international brands from January. The specialist arrived from the senior brand manager position of the Zwack Unicum Nyrt. She gained her previous experience at...

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E-trade is being developed on the basis of mobile phone data

Since the beginning of the year, the most innovative marketing and research company in Poland, Selectivv, has been present in Hungary. ű A recent research by the company can reform...

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New Marketing and Trade Marketing Director at HEINEKEN Hungária

From 1 January 2019, Balogh Barbara directs the Marketing and Trade marketing organization of HEINEKEN Hungária. Barbara joined HEINEKEN Hungária in 2010 as a Heineken brand manager and later became...

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Former Laurel director returns

György Ortutay, who used to be Laurel Számítástechnikai Kft.’s managing director between 2006 and 2007, returned to the retail and wholesale software company as sales and marketing director. From 1...

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International trends were tested on a Hungarian Instagram account

Hungary’s first Instagram marketing book will be published on 27 November, 2018, documenting every step of the design and implementation, as well as the data and the results. “How do...

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Magazine: With a complex strategy it is a house, without one just bricks on top of each other

On 9 November Péter Geszti organises his marketing seminar for the second time: at GPS 2.0 the advertising and communication expert will share his thoughts with the representatives of SMEs.  T.M.: – What gave...

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New marketing book: Value Creation 4.0

Akadémiai Kiadó has published the new book of the famous marketing expert Gábor Rekettye. The book’s title is Értékteremtés 4.0 (Value Creation 4.0) and it introduces the challenges, threats and opportunities...

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SuperShop: Hungary’s most popular multi-vendor loyalty program strenghtens with a new marketing leadership

A new marketing leader, Csongovai Tamás strengthens the team of SuperShop team from August 2018. Csongovai Tamás has gained several decades of operational and managerial experience in the FMCG sector....

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Here are the most successful marketers

The Marketing & Media magazine has compiled the top list of most successful home marketers for the third time this year. This year, nearly a quarter of the rankings changed,...

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Pseudocone

One of the promising conclusions that can be drawn from Hungarian ice cream contests is that Hungarian confectioners are creative, but even the elite – the 10-15 percent who are...

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What makes the guest to spend more?

Tork’s latest European survey was looking for the answer, how restaurants can increase their turnover with innovative digital solutions. The online surfaces attract the guest, but local, in-house marketing tools...

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The Hungarian Product Packages to reach the families of seventy-five thousand newborn babies

The Magyar Termék Csomag (Hungarian Product Package) is the joint project of the MAGYAR TERMÉK Nonprofit Kft. and the PromoBox Kft. The project aim to reach the young families with...

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8 seconds and the Z generation is no longer listening to you

Generational challenges in the world of economy and marketing The Z generation is able to listen for less than ever, they are always available online, but reject the ads they...

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Magazine: Interactive retail opens the door to sales growth

Sales of smart services are expected to represent a value of more than USD 490 billion by 2019. Intelligent technologies are already used in many fields of life, from healthcare to...

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The government decided on the construction of Hungary’s tourism country brand

The Government has decided on the construction of Hungary’s tourism country brand, so the Hungarian Tourism Agency Ltd. launches a short-term, intensive and extensive marketing campaign in line with the...

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Efficient restaurant marketing

Phil’s Fish Market, a restaurant in Moss Landing, California has a world map on the wall, in which guests can place pins to mark the city they come from. It is...

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The Wine Road Show has ended

The Wine Road Show program series launched in July by the Hungarian Tourism Agency (MTÜ) and the National Council of Wine Communities (HNT) ended on Wednesday in Pécs. The experts...

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Invitel: SMEs are open for Internet marketing applications

The Hungarian small and medium-sized enterprises (SMEs) are open for Internet marketing applications, most of them already have their own website and a significant number of them would use other...

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What grows on the web? A good product needs a digital signboard

The What grows on the web? conference – held on 22 November was focusing on the communication channels of agricultural marketing and the digitization of the agricultural sector. Bolyki Bence,...

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New leader in the marketing team of the Borsodi Brewery

The Borsodi Brewery announced that from 3 October Peresztegi Ágnes will be the director of marketing at the company. The specialist will be responsible for the management of marketing activities...

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Pokémon GO is everywhere

The world has gone mad about augmented reality game Pokémon GO. Many of those who play the game don’t go to shopping centres for buying things but to search for...

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A hot topic on content-marketing

Sorry, this entry is only available in Hungarian....

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The tourism agency will launch a new project to promote the tourism supply of Hungary

The Hungarian Tourism Agency (MTÜ) launches a nearly 11 billion HUF program to promote the tourism supply of Hungary and to facilitate market access for the businesses – the MTÜ...

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Domestic watermelon promotion program starts

The National Agricultural Chamber and the Agricultural Marketing Centre Nonprofit Ltd. launches a promotion program to popularize Hungarian melon. The program is launched with the co-operation of six chain of...

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Another campaign will be launched to popularize Hungarian milk

A larger than ever marketing campaign will be launched to popularize Hungarian milk – Fazekas Sándor, Minister of Agriculture announced on Thursday, at a press conference held in a store...

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Facebook marketing is trendy

Website, company Facebook page and e-mail – these were small businesses’ favourite marketing tools in 2015, according to Marketing Commandó’s survey, conducted with the participation of its Facebook followers and...

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Hungary's number one pálinka brand to be renewed

The success story of pálinka is not because of the past traditions, rather the constant premium quality. The aim of Rézangyal is to provide a reliable brand for even on...

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