marketing - Trademagazin

More than 13,000 jobs and HUF 450 billion in revenue disappeared from the marketing sector
Date: 2021-09-21 10:21:06

This year, opten and Positive Adamsky presented the development of the Marketing Index (AI), a marketing industry metric introduced last year. It turned out that direct advertising companies had an...

Generation Z breaks into e-commerce with increasing purchasing power and strong expectations
Date: 2021-09-06 10:17:06

Online shopping is becoming more and more popular not only among the working-age population and older people, as the presence of Generation Z in e-commerce is also increasing. Teenagers and...

Neutrogena and Old Spice build internal content studios
Date: 2021-04-21 10:00:29

Experiments like internal studios speak to how marketers are working quickly to devise methods of engaging consumers and growing brand trust that step beyond traditional advertising. As people seek ad-free...

P&G inks multiyear MLS sponsorship
Date: 2021-04-14 10:15:35

Procter & Gamble signed a multiyear sponsorship of Major League Soccer (MLS) that aims to bring greater equity and inclusion to the sport while broadening the CPG giant’s reach with...

Marketing prospects for 2021: Customer relationship and digitization have never been so important!
Date: 2021-03-26 11:22:46

The decade ahead is being envisioned by marketers as an era of technological and social change. Their predictions show not only what steps are needed to be successful in this...

Magazine: Cautiousness and innovation
Date: 2021-03-10 07:05:17

The future is uncertain Most consumers think the pandemic has changed their shopping habits for good. Shopkick asked 14,000 US consumers what 2021 will be like in terms of shopping...

Marketing motorizes the economy
Date: 2020-12-08 11:20:45

Each 1,000 HUF gross value added in the sector contributes an additional 860 HUF to the total performance of the national economy. Each of the 100 workers in the sector...

Magazine: Scandals in marketing
Date: 2020-10-07 07:00:26

On 4 June 2020 Trade Marketing Club held its summer-opening grill party online. Although there was no barbecue and cake eating this time, participants had the opportunity to discuss the...

Research space and eye tracking
Date: 2020-09-17 11:24:59

A foyer suitable for tasting, a spacious group room, a one-way mirror, observation and technical rooms, modern equipment and a professional staff were presented at the opening of the Focus...

The Hungarian Marketing Association strengthens its professional representation with a new presidency
Date: 2020-05-20 11:25:32

This year, the thirty-year-old, patinated Hungarian Marketing Association (MMSZ) not only professes, but also practices, that the role of the marketing profession is to keep the economy moving, to support...

There is no stopping now: the priority of marketing today is to motorize the economy
Date: 2020-03-26 11:16:16

The environment has changed a lot as well as the economic outlook, and the role and focus of the marketing communications profession has changed a lot in the past two...

Bravos re-launch
Date: 2020-02-25 11:27:35

“Bravos: Coffee the way you like it” is the key message of the 30-second TV spot designed to re-position the popular Hungarian coffee. Outside this year, the Hungarian Bravos coffee...

Sirha is the perfect marketing medium
Date: 2019-11-18 10:57:58

Trade fairs are very important in the life if BA-HA-MA’S Kft. From the food trade shows organised in Hungary Sirha stands out, as the venue and the number of visitors...

Hungarian businesses have discovered online marketplaces
Date: 2019-10-20 12:33:25

GKI Digital’s estimation is that there are more than 4,500 enterprises in Hungary (mainly SMEs) that have some kind of connection with selling at online marketplaces. Net sales by these...

Magazine: Do-it-yourself marketing!
Date: 2019-10-05 07:08:01

Instagram’s launch 9 years ago gave great momentum to food photography. According to a US survey made in 2017, 69 percent of consumers that belong to Generation Y pick up...

Magazine: KPMG: Promotional leaflets are the most useful – for the time being
Date: 2019-10-03 07:12:06

More and more information is available to shoppers for deciding where to do their shopping. Most of them still opt for traditional shops, but the good old retail channels mustn’t forget...

Magazine: Mixed strategies to get satisfaction
Date: 2019-09-06 07:56:38

‘Marketing and psychology’ was the title of the presentation László Mérő, professor of mathematics and psychology at ELTE in Budapest and Babes-Bolyai University in Cluj-Napoca, gave at the June meeting...

Antavo helps to protect customers
Date: 2019-07-15 11:10:29

There are few Hungarian startups that can sell services directly to the world’s largest companies. In addition, Antavo has achieved this in a marketing area, probably asd the only one...

Young artists were inspired by non-figurative crunch
Date: 2019-05-22 11:10:07

Young artists from different areas have tested their creativity in the Cheetos challenge that is just starting. The young talents had one day to come up with an unusual and...

Magazine: Dietary supplements: increasing health-consciousness
Date: 2019-05-22 07:57:26

In February London-based Euromonitor International published a study about the Hungarian dietary supplement market. It revealed that Hungarian consumers know and take care more about their health than before. Companies have...

Magazine: ‘It is worth building on Hungarian consumers’
Date: 2019-05-16 07:41:04

Tamás Éder, social president of the Hungarian Meat Industry Association has told at the traditional pre-Easter press conference in Budapest: what the industry needs is understanding and compassion from retailers...

Magazine: Brands and risks
Date: 2019-04-19 07:20:16

GfK has recently published a study that focuses on the risks in brands. For instance in the recent past Coca-Cola was facing the problem of soft drinks being criticised widely for...

Hruska Rita manages Dreher’s international brands from 2019
Date: 2019-01-16 11:20:25

Hruska Rita is responsible for Dreher’s international brands from January. The specialist arrived from the senior brand manager position of the Zwack Unicum Nyrt. She gained her previous experience at...

E-trade is being developed on the basis of mobile phone data
Date: 2019-01-07 11:05:20

Since the beginning of the year, the most innovative marketing and research company in Poland, Selectivv, has been present in Hungary. ű A recent research by the company can reform...

New Marketing and Trade Marketing Director at HEINEKEN Hungária
Date: 2018-12-11 11:20:31

From 1 January 2019, Balogh Barbara directs the Marketing and Trade marketing organization of HEINEKEN Hungária. Barbara joined HEINEKEN Hungária in 2010 as a Heineken brand manager and later became...

Former Laurel director returns
Date: 2018-11-20 10:41:18

György Ortutay, who used to be Laurel Számítástechnikai Kft.’s managing director between 2006 and 2007, returned to the retail and wholesale software company as sales and marketing director. From 1...

International trends were tested on a Hungarian Instagram account
Date: 2018-11-19 11:12:05

Hungary’s first Instagram marketing book will be published on 27 November, 2018, documenting every step of the design and implementation, as well as the data and the results. “How do...

Magazine: With a complex strategy it is a house, without one just bricks on top of each other
Date: 2018-10-29 07:17:59

On 9 November Péter Geszti organises his marketing seminar for the second time: at GPS 2.0 the advertising and communication expert will share his thoughts with the representatives of SMEs. T.M.: – What gave...

New marketing book: Value Creation 4.0
Date: 2018-08-25 19:47:30

Akadémiai Kiadó has published the new book of the famous marketing expert Gábor Rekettye. The book’s title is Értékteremtés 4.0 (Value Creation 4.0) and it introduces the challenges, threats and opportunities...

SuperShop: Hungary’s most popular multi-vendor loyalty program strenghtens with a new marketing leadership
Date: 2018-08-13 11:25:45

A new marketing leader, Csongovai Tamás strengthens the team of SuperShop team from August 2018. Csongovai Tamás has gained several decades of operational and managerial experience in the FMCG sector....

More than 13,000 jobs and HUF 450 billion in revenue disappeared from the marketing sector Date: 2021-09-21 10:21:06

Generation Z breaks into e-commerce with increasing purchasing power and strong expectations Date: 2021-09-06 10:17:06

Neutrogena and Old Spice build internal content studios Date: 2021-04-21 10:00:29

P&G inks multiyear MLS sponsorship Date: 2021-04-14 10:15:35

Marketing prospects for 2021: Customer relationship and digitization have never been so important! Date: 2021-03-26 11:22:46

Magazine: Cautiousness and innovation Date: 2021-03-10 07:05:17

Marketing motorizes the economy Date: 2020-12-08 11:20:45

Magazine: Scandals in marketing Date: 2020-10-07 07:00:26

Research space and eye tracking Date: 2020-09-17 11:24:59

The Hungarian Marketing Association strengthens its professional representation with a new presidency Date: 2020-05-20 11:25:32

There is no stopping now: the priority of marketing today is to motorize the economy Date: 2020-03-26 11:16:16

Bravos re-launch Date: 2020-02-25 11:27:35

Sirha is the perfect marketing medium Date: 2019-11-18 10:57:58

Hungarian businesses have discovered online marketplaces Date: 2019-10-20 12:33:25

Magazine: Do-it-yourself marketing! Date: 2019-10-05 07:08:01

Magazine: KPMG: Promotional leaflets are the most useful – for the time being Date: 2019-10-03 07:12:06

Magazine: Mixed strategies to get satisfaction Date: 2019-09-06 07:56:38

Antavo helps to protect customers Date: 2019-07-15 11:10:29

Young artists were inspired by non-figurative crunch Date: 2019-05-22 11:10:07

Magazine: Dietary supplements: increasing health-consciousness Date: 2019-05-22 07:57:26

Magazine: ‘It is worth building on Hungarian consumers’ Date: 2019-05-16 07:41:04

Magazine: Brands and risks Date: 2019-04-19 07:20:16

Hruska Rita manages Dreher’s international brands from 2019 Date: 2019-01-16 11:20:25

E-trade is being developed on the basis of mobile phone data Date: 2019-01-07 11:05:20

New Marketing and Trade Marketing Director at HEINEKEN Hungária Date: 2018-12-11 11:20:31

Former Laurel director returns Date: 2018-11-20 10:41:18

International trends were tested on a Hungarian Instagram account Date: 2018-11-19 11:12:05

Magazine: With a complex strategy it is a house, without one just bricks on top of each other Date: 2018-10-29 07:17:59

New marketing book: Value Creation 4.0 Date: 2018-08-25 19:47:30

SuperShop: Hungary’s most popular multi-vendor loyalty program strenghtens with a new marketing leadership Date: 2018-08-13 11:25:45