marketing - Trademagazin

ROSSMANN focuses on its exclusive brands
Date: 2024-04-12 12:07:31

In ROSSMANN’s offer, in addition to the products of major international and own-brand brands, there are also products of exclusive brands that are either only sold by this drugstore-perfume chain...

McDonald’s came up with a spicy innovation
Date: 2024-04-12 11:37:37

McDonald’s has launched a unique marketing campaign in the Netherlands, in which they put up posters that give off the smell of fries, without any visual elements. According to the...

Summer? Festivals!
Date: 2024-03-27 09:54:09

The Covid period has brought serious challenges to the festival industry, the ripple effects of which are still being felt. With many people leaving the sector, finding skilled and experienced...

Euronics selected its creative agency through an invitational tender
Date: 2024-01-22 11:56:25

Euronics selected its creative agency, Positive Adamsky, through an invitational tender, with which it will transform its entire communication platform. Euronics has set itself a big goal, as it has...

The Nutriversum brand gains even more vitality with the SAP Emarsys marketing automation system
Date: 2024-01-17 09:11:17

Nutriversum has become a dominant brand in the nutritional supplements market entirely on its own in just 10 years. The brand’s greatest strength is the loyal customer base, the short...

The Milk Interprofessional Organization and Product Council welcomes the extension of the obligation to maintain the Community Marketing Fund
Date: 2024-01-05 11:28:13

The Milk Trade Organization and Product Council welcomes the fact that the Minister of Agriculture has extended the obligation to maintain the Community Marketing Fund, which has been operating for...

Australian children exposed to aggressive marketing on ultra-processed food, new study finds
Date: 2023-11-16 09:24:08

Widespread, unregulated marketing techniques targeting Australian children on the packaging of unhealthy and ultra-processed foods (UPF) have been unraveled by a recently released study by researchers at the Australian George...

The first Marketing Trendbook has been published!
Date: 2023-11-15 14:06:09

What is the Marketing Trendbook? Compass in business and social value creation. The Hungarian marketing profession has been enriched with this unique publication, which is expected to be published every...

Rural restaurants are struggling to survive
Date: 2023-09-22 10:59:25

The HelloVidék portal conducted an interview with Levente Tarnai, a gastronomic marketing expert from the BOOM Group’s Hypin’ marketing agency, discussing the importance of gastronomic marketing for rural hospitality establishments....

The Women’s Marketing Section of the Hungarian Marketing Association was established
Date: 2023-06-23 11:05:52

On June 20, 2023, the Women’s Marketing Section of the Hungarian Marketing Association (MMSZ) was established. The new division of the professional organization, which has been doing dedicated work for...

In the service of health
Date: 2023-06-07 10:47:06

In the past few years, the popularity of functional foods has been growing, owing to the fact that in comparison with traditional food products, these can contribute to staying healthy...

EY: Personal data becomes valuable for customers
Date: 2023-06-06 12:39:54

The rise of online solutions has made customers more aware, who would prefer to provide their personal data only if they receive real discounts in return, according to EY’s international...

Facebook is the top marketing tool for SMEs
Date: 2023-03-06 15:28:00

According to a recent survey by Marketing Commando, the No.1 marketing tool for Hungarian SMEs is still Facebook – 84% of them use this platform. Second most popular is the...

NAVIGATOR Investments Nyrt strengthens with a new Sales and Marketing Director.
Date: 2023-02-13 11:31:48

From February 2023, Pintyőke Marcell will hold the position of commercial and marketing director of the NAVIGATOR Group. From November 11, Iringó Novák will assume the position of Indotek Group’s...

The publisher of Trade magazin was once again awarded the Marketing Diamond Awards
Date: 2023-02-02 19:55:45

At the end of January, the 2022 Marketing Diamond Awards were presented at SYMBOL in Budapest. Grabowski Kiadó Kft. received a diamond again this year in the “Event-based activations” category....

You can apply for MATE’s fruit and vegetable processing training until February 6
Date: 2023-01-26 09:30:35

With up-to-date market knowledge, the Buda Campus of the Hungarian University of Agriculture and Life Sciences will launch a specialized training in fruit and vegetable processing in March 2023. The...

These are the marketing and communication pillars of 2023
Date: 2023-01-17 11:09:10

Founded at the end of 2016 and operating as an exclusive professional community of the Hungarian Marketing Association, the Marketing Decision Makers Club summarizes for the seventh time this year...

Recent research: mostly women make decisions at the checkout
Date: 2022-10-06 11:10:23

The majority of female consumers make decisions when it comes to family purchases, be it food, medicine, travel or real estate purchases – according to recent research conducted by the...

The Economic Competition Authority has noticed influencer marketing, new rules are coming!
Date: 2022-09-05 11:16:31

In the fall, the Economic Competition Authority (GVH) will publish the information on the marketing of the new influencer, which will give opinion leaders much more detailed guidelines for legal...

Hungary can be one of the first to advertise on TikTok
Date: 2022-08-01 10:31:38

Anyone who thinks that text and image ads are still the key to successful sales is wrong. TikTok is gaining ground and gathering users in our country at an amazing...

MOME OPEN’s new training helps in the development of sustainable business models
Date: 2022-08-01 09:53:11

Participants can get a new and modern idea of the business efficiency of sustainable business development at the Moholy-Nagy University of Arts (MOME) ‘Business of Saving the World’ course, which...

Data and intuition
Date: 2022-06-06 15:45:57

At the summer meeting of the Trade Marketing Club, participants hear about data-driven intuition by Synetiq from the research side. On the practical side, Szabi, the baker, told his story...

The role of video marketing in sales is growing
Date: 2022-06-01 09:26:36

We also witnessed the overwhelming explosion of online commerce in Hungary: in 2020, the e-commerce sector in Hungary expanded by 45%, and then by another 30% last year, and soon...

AMC promoted Hungarian wines in Hungary and abroad
Date: 2022-05-05 11:21:43

The Agricultural Marketing Center (AMC) held programs to promote Hungarian wines in Sweden and Finland, as well as among Hungarian university students, the organization said on Thursday. In their communication,...

Live collaborations and clever hashtags can bring success
Date: 2022-03-02 09:23:08

While the latest figures from January 2022 show that more than 4.6 billion people have social media profiles – nearly 60% of the world’s population – there is growing potential...

Amazon becomes the biggest advertiser in history after spending $16.9bn last year
Date: 2022-02-07 08:50:51

Amazon has revealed it spent $16.9 billion (£12.5 billion) on advertising last year, likely making it the largest advertiser in history. The ecommerce behemoth said “advertising and other promotional costs to...

BioTechUSA’s new campaign uses everyday advertising faces in its marketing
Date: 2022-01-07 10:39:02

With the call “Be Yourself”, biotechusa, more than 20 years old, is launching an image building and shopping promotion campaign to show that its products are universal and gender neutral....

More and more companies are on TikTok now
Date: 2021-12-09 10:17:52

At TikTok, our mission is to inspire creativity and bring joy. Today, we’re celebrating that mission and our global TikTok community. More than 1 billion people around the world now...

Service Desing Day – the biggest business design conference is coming
Date: 2021-11-22 11:00:55

Almost 100 instructors talk about opportunities and experiences of the possibilities of client-based business planning in the fields of innovation, product development, marketing and HR. Visitors of the online conference...

PICK salami from a true expert in flavours
Date: 2021-10-18 09:28:38

Thanks to Pick’s more than 150-year tradition, the company is an expert in salami in Hungary. The expertise and technology behind the brand allows pick winter salami to offer a...

ROSSMANN focuses on its exclusive brands Date: 2024-04-12 12:07:31

McDonald’s came up with a spicy innovation Date: 2024-04-12 11:37:37

Summer? Festivals! Date: 2024-03-27 09:54:09

Euronics selected its creative agency through an invitational tender Date: 2024-01-22 11:56:25

The Nutriversum brand gains even more vitality with the SAP Emarsys marketing automation system Date: 2024-01-17 09:11:17

The Milk Interprofessional Organization and Product Council welcomes the extension of the obligation to maintain the Community Marketing Fund Date: 2024-01-05 11:28:13

Australian children exposed to aggressive marketing on ultra-processed food, new study finds Date: 2023-11-16 09:24:08

The first Marketing Trendbook has been published! Date: 2023-11-15 14:06:09

Rural restaurants are struggling to survive Date: 2023-09-22 10:59:25

The Women’s Marketing Section of the Hungarian Marketing Association was established Date: 2023-06-23 11:05:52

In the service of health Date: 2023-06-07 10:47:06

EY: Personal data becomes valuable for customers Date: 2023-06-06 12:39:54

Facebook is the top marketing tool for SMEs Date: 2023-03-06 15:28:00

NAVIGATOR Investments Nyrt strengthens with a new Sales and Marketing Director. Date: 2023-02-13 11:31:48

The publisher of Trade magazin was once again awarded the Marketing Diamond Awards Date: 2023-02-02 19:55:45

You can apply for MATE’s fruit and vegetable processing training until February 6 Date: 2023-01-26 09:30:35

These are the marketing and communication pillars of 2023 Date: 2023-01-17 11:09:10

Recent research: mostly women make decisions at the checkout Date: 2022-10-06 11:10:23

The Economic Competition Authority has noticed influencer marketing, new rules are coming! Date: 2022-09-05 11:16:31

Hungary can be one of the first to advertise on TikTok Date: 2022-08-01 10:31:38

MOME OPEN’s new training helps in the development of sustainable business models Date: 2022-08-01 09:53:11

Data and intuition Date: 2022-06-06 15:45:57

The role of video marketing in sales is growing Date: 2022-06-01 09:26:36

AMC promoted Hungarian wines in Hungary and abroad Date: 2022-05-05 11:21:43

Live collaborations and clever hashtags can bring success Date: 2022-03-02 09:23:08

Amazon becomes the biggest advertiser in history after spending $16.9bn last year Date: 2022-02-07 08:50:51

BioTechUSA’s new campaign uses everyday advertising faces in its marketing Date: 2022-01-07 10:39:02

More and more companies are on TikTok now Date: 2021-12-09 10:17:52

Service Desing Day – the biggest business design conference is coming Date: 2021-11-22 11:00:55

PICK salami from a true expert in flavours Date: 2021-10-18 09:28:38