Tag "marketing"

AMC promoted Hungarian wines in Hungary and abroad

The Agricultural Marketing Center (AMC) held programs to promote Hungarian wines in Sweden and Finland, as well as among Hungarian university students, the organization said on Thursday. In their communication,...

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Live collaborations and clever hashtags can bring success

While the latest figures from January 2022 show that more than 4.6 billion people have social media profiles – nearly 60% of the world’s population – there is growing potential...

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Amazon becomes the biggest advertiser in history after spending $16.9bn last year

Amazon has revealed it spent $16.9 billion (£12.5 billion) on advertising last year, likely making it the largest advertiser in history. The ecommerce behemoth said “advertising and other promotional costs to...

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BioTechUSA’s new campaign uses everyday advertising faces in its marketing

With the call “Be Yourself”, biotechusa, more than 20 years old, is launching an image building and shopping promotion campaign to show that its products are universal and gender neutral....

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More and more companies are on TikTok now

At TikTok, our mission is to inspire creativity and bring joy. Today, we’re celebrating that mission and our global TikTok community. More than 1 billion people around the world now...

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Service Desing Day – the biggest business design conference is coming

Almost 100 instructors talk about opportunities and experiences of the possibilities of client-based business planning in the fields of innovation, product development, marketing and HR. Visitors of the online conference...

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PICK salami from a true expert in flavours

Thanks to Pick’s more than 150-year tradition, the company is an expert in salami in Hungary. The expertise and technology behind the brand allows pick winter salami to offer a...

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More than 13,000 jobs and HUF 450 billion in revenue disappeared from the marketing sector

This year, opten and Positive Adamsky presented the development of the Marketing Index (AI), a marketing industry metric introduced last year. It turned out that direct advertising companies had an...

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Generation Z breaks into e-commerce with increasing purchasing power and strong expectations

Online shopping is becoming more and more popular not only among the working-age population and older people, as the presence of Generation Z in e-commerce is also increasing. Teenagers and...

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Neutrogena and Old Spice build internal content studios

Experiments like internal studios speak to how marketers are working quickly to devise methods of engaging consumers and growing brand trust that step beyond traditional advertising. As people seek ad-free...

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P&G inks multiyear MLS sponsorship

Procter & Gamble signed a multiyear sponsorship of Major League Soccer (MLS) that aims to bring greater equity and inclusion to the sport while broadening the CPG giant’s reach with...

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Marketing prospects for 2021: Customer relationship and digitization have never been so important!

The decade ahead is being envisioned by marketers as an era of technological and social change. Their predictions show not only what steps are needed to be successful in this...

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Magazine: Cautiousness and innovation

The future is uncertain Most consumers think the pandemic has changed their shopping habits for good. Shopkick asked 14,000 US consumers what 2021 will be like in terms of shopping...

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Marketing motorizes the economy

Each 1,000 HUF gross value added in the sector contributes an additional 860 HUF to the total performance of the national economy. Each of the 100 workers in the sector...

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Magazine: Scandals in marketing

On 4 June 2020 Trade Marketing Club held its summer-opening grill party online. Although there was no barbecue and cake eating this time, participants had the opportunity to discuss the...

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Research space and eye tracking

A foyer suitable for tasting, a spacious group room, a one-way mirror, observation and technical rooms, modern equipment and a professional staff were presented at the opening of the Focus...

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The Hungarian Marketing Association strengthens its professional representation with a new presidency

This year, the thirty-year-old, patinated Hungarian Marketing Association (MMSZ) not only professes, but also practices, that the role of the marketing profession is to keep the economy moving, to support...

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(HU) Amikor a természet a reklám része – A nap képe

Sorry, this entry is only available in Hungarian....

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There is no stopping now: the priority of marketing today is to motorize the economy

The environment has changed a lot as well as the economic outlook, and the role and focus of the marketing communications profession has changed a lot in the past two...

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Bravos re-launch

“Bravos: Coffee the way you like it” is the key message of the 30-second TV spot designed to re-position the popular Hungarian coffee. Outside this year, the Hungarian Bravos coffee...

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Sirha is the perfect marketing medium

Trade fairs are very important in the life if BA-HA-MA’S Kft. From the food trade shows organised in Hungary Sirha stands out, as the venue and the number of visitors...

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Hungarian businesses have discovered online marketplaces

GKI Digital’s estimation is that there are more than 4,500 enterprises in Hungary (mainly SMEs) that have some kind of connection with selling at online marketplaces. Net sales by these...

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Magazine: Do-it-yourself marketing!

Instagram’s launch 9 years ago gave great momentum to food photography. According to a US survey made in 2017, 69 percent of consumers that belong to Generation Y pick up...

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Magazine: KPMG: Promotional leaflets are the most useful – for the time being

More and more information is available to shoppers for deciding where to do their shopping. Most of them still opt for traditional shops, but the good old retail channels mustn’t forget...

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Magazine: Mixed strategies to get satisfaction

‘Marketing and psychology’ was the title of the presentation László Mérő, professor of mathematics and psychology at ELTE in Budapest and Babes-Bolyai University in Cluj-Napoca, gave at the June meeting...

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Antavo helps to protect customers

There are few Hungarian startups that can sell services directly to the world’s largest companies. In addition, Antavo has achieved this in a marketing area, probably asd the only one...

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Young artists were inspired by non-figurative crunch

Young artists from different areas have tested their creativity in the Cheetos challenge that is just starting. The young talents had one day to come up with an unusual and...

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Magazine: Dietary supplements: increasing health-consciousness

In February London-based Euromonitor International published a study about the Hungarian dietary supplement market. It revealed that Hungarian consumers know and take care more about their health than before.  Companies have...

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Magazine: ‘It is worth building on Hungarian consumers’

Tamás Éder, social president of the Hungarian Meat Industry Association has told at the traditional pre-Easter press conference in Budapest: what the industry needs is understanding and compassion from retailers...

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