Tag "marketing"
Mondelēz uses AI to personalise marketing
Mondelēz is launching a new platform to improve its global marketing capabilities and better leverage consumer trends through the widespread use of AI technology. This article is available for reading...
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Real-time Marketing in Focus at Mastercard’s Space4Commerce Conference
The Mastercard Space4Commerce conference will showcase how instant data, IoT, AI, and big data are transforming the commerce and marketing world. Held on November 14 at Millenáris, the event offers...
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Groupe SEB has appointed a Hungarian marketing director in Central Europe
The Central European headquarters of Groupe SEB has appointed its new marketing director, Enikő Raskó. The new marketing director is responsible for the communication of the Rowenta, Krups, Tefal and...
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TOP 50 marketing and TOP 50 PR managers: women at the forefront
This year, female top managers were at the top of both communication top lists, the rankings including marketing managers and PR managers, according to the compilation of the Marketing&Média communication...
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Talent search in marketing: This is how Signature 40 is made
In the world of Hungary-based marketing, few things can generate such widespread excitement and recognition as the Signature 40 talent competition, which has now been announced for the 3rd time....
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The Hungarian Marketing Association elected new board members
The defining organization of the profession, the Hungarian Marketing Association (MMSZ), organized its renewal general meeting on May 15 in Haris Park, at which the members elected an expanded, now...
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(HU) A személyre szabott ügyfélélmény a legfontosabb
Sorry, this entry is only available in HU....
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ROSSMANN focuses on its exclusive brands
In ROSSMANN’s offer, in addition to the products of major international and own-brand brands, there are also products of exclusive brands that are either only sold by this drugstore-perfume chain...
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McDonald’s came up with a spicy innovation
McDonald’s has launched a unique marketing campaign in the Netherlands, in which they put up posters that give off the smell of fries, without any visual elements. According to the...
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Summer? Festivals!
The Covid period has brought serious challenges to the festival industry, the ripple effects of which are still being felt. With many people leaving the sector, finding skilled and experienced...
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Euronics selected its creative agency through an invitational tender
Euronics selected its creative agency, Positive Adamsky, through an invitational tender, with which it will transform its entire communication platform. Euronics has set itself a big goal, as it has...
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The Nutriversum brand gains even more vitality with the SAP Emarsys marketing automation system
Nutriversum has become a dominant brand in the nutritional supplements market entirely on its own in just 10 years. The brand’s greatest strength is the loyal customer base, the short...
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The Milk Interprofessional Organization and Product Council welcomes the extension of the obligation to maintain the Community Marketing Fund
The Milk Trade Organization and Product Council welcomes the fact that the Minister of Agriculture has extended the obligation to maintain the Community Marketing Fund, which has been operating for...
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Australian children exposed to aggressive marketing on ultra-processed food, new study finds
Widespread, unregulated marketing techniques targeting Australian children on the packaging of unhealthy and ultra-processed foods (UPF) have been unraveled by a recently released study by researchers at the Australian George...
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The first Marketing Trendbook has been published!
What is the Marketing Trendbook? Compass in business and social value creation. The Hungarian marketing profession has been enriched with this unique publication, which is expected to be published every...
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Rural restaurants are struggling to survive
The HelloVidék portal conducted an interview with Levente Tarnai, a gastronomic marketing expert from the BOOM Group’s Hypin’ marketing agency, discussing the importance of gastronomic marketing for rural hospitality establishments....
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The Women’s Marketing Section of the Hungarian Marketing Association was established
On June 20, 2023, the Women’s Marketing Section of the Hungarian Marketing Association (MMSZ) was established. The new division of the professional organization, which has been doing dedicated work for...
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In the service of health
In the past few years, the popularity of functional foods has been growing, owing to the fact that in comparison with traditional food products, these can contribute to staying healthy...
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EY: Personal data becomes valuable for customers
The rise of online solutions has made customers more aware, who would prefer to provide their personal data only if they receive real discounts in return, according to EY’s international...
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Facebook is the top marketing tool for SMEs
According to a recent survey by Marketing Commando, the No.1 marketing tool for Hungarian SMEs is still Facebook – 84% of them use this platform. Second most popular is the...
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NAVIGATOR Investments Nyrt strengthens with a new Sales and Marketing Director.
From February 2023, Pintyőke Marcell will hold the position of commercial and marketing director of the NAVIGATOR Group. From November 11, Iringó Novák will assume the position of Indotek Group’s...
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The publisher of Trade magazin was once again awarded the Marketing Diamond Awards
At the end of January, the 2022 Marketing Diamond Awards were presented at SYMBOL in Budapest. Grabowski Kiadó Kft. received a diamond again this year in the “Event-based activations” category....
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You can apply for MATE’s fruit and vegetable processing training until February 6
With up-to-date market knowledge, the Buda Campus of the Hungarian University of Agriculture and Life Sciences will launch a specialized training in fruit and vegetable processing in March 2023. The...
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These are the marketing and communication pillars of 2023
Founded at the end of 2016 and operating as an exclusive professional community of the Hungarian Marketing Association, the Marketing Decision Makers Club summarizes for the seventh time this year...
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Recent research: mostly women make decisions at the checkout
The majority of female consumers make decisions when it comes to family purchases, be it food, medicine, travel or real estate purchases – according to recent research conducted by the...
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The Economic Competition Authority has noticed influencer marketing, new rules are coming!
In the fall, the Economic Competition Authority (GVH) will publish the information on the marketing of the new influencer, which will give opinion leaders much more detailed guidelines for legal...
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Hungary can be one of the first to advertise on TikTok
Anyone who thinks that text and image ads are still the key to successful sales is wrong. TikTok is gaining ground and gathering users in our country at an amazing...
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MOME OPEN’s new training helps in the development of sustainable business models
Participants can get a new and modern idea of the business efficiency of sustainable business development at the Moholy-Nagy University of Arts (MOME) ‘Business of Saving the World’ course, which...
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Data and intuition
At the summer meeting of the Trade Marketing Club, participants hear about data-driven intuition by Synetiq from the research side. On the practical side, Szabi, the baker, told his story...
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The role of video marketing in sales is growing
We also witnessed the overwhelming explosion of online commerce in Hungary: in 2020, the e-commerce sector in Hungary expanded by 45%, and then by another 30% last year, and soon...
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