marketing - Trademagazin

Rural restaurants are struggling to survive
Date: 2023-09-22 10:59:25

The HelloVidék portal conducted an interview with Levente Tarnai, a gastronomic marketing expert from the BOOM Group’s Hypin’ marketing agency, discussing the importance of gastronomic marketing for rural hospitality establishments....

The Women’s Marketing Section of the Hungarian Marketing Association was established
Date: 2023-06-23 11:05:52

On June 20, 2023, the Women’s Marketing Section of the Hungarian Marketing Association (MMSZ) was established. The new division of the professional organization, which has been doing dedicated work for...

In the service of health
Date: 2023-06-07 10:47:06

In the past few years, the popularity of functional foods has been growing, owing to the fact that in comparison with traditional food products, these can contribute to staying healthy...

EY: Personal data becomes valuable for customers
Date: 2023-06-06 12:39:54

The rise of online solutions has made customers more aware, who would prefer to provide their personal data only if they receive real discounts in return, according to EY’s international...

Facebook is the top marketing tool for SMEs
Date: 2023-03-06 15:28:00

According to a recent survey by Marketing Commando, the No.1 marketing tool for Hungarian SMEs is still Facebook – 84% of them use this platform. Second most popular is the...

NAVIGATOR Investments Nyrt strengthens with a new Sales and Marketing Director.
Date: 2023-02-13 11:31:48

From February 2023, Pintyőke Marcell will hold the position of commercial and marketing director of the NAVIGATOR Group. From November 11, Iringó Novák will assume the position of Indotek Group’s...

The publisher of Trade magazin was once again awarded the Marketing Diamond Awards
Date: 2023-02-02 19:55:45

At the end of January, the 2022 Marketing Diamond Awards were presented at SYMBOL in Budapest. Grabowski Kiadó Kft. received a diamond again this year in the “Event-based activations” category....

You can apply for MATE’s fruit and vegetable processing training until February 6
Date: 2023-01-26 09:30:35

With up-to-date market knowledge, the Buda Campus of the Hungarian University of Agriculture and Life Sciences will launch a specialized training in fruit and vegetable processing in March 2023. The...

These are the marketing and communication pillars of 2023
Date: 2023-01-17 11:09:10

Founded at the end of 2016 and operating as an exclusive professional community of the Hungarian Marketing Association, the Marketing Decision Makers Club summarizes for the seventh time this year...

Recent research: mostly women make decisions at the checkout
Date: 2022-10-06 11:10:23

The majority of female consumers make decisions when it comes to family purchases, be it food, medicine, travel or real estate purchases – according to recent research conducted by the...

The Economic Competition Authority has noticed influencer marketing, new rules are coming!
Date: 2022-09-05 11:16:31

In the fall, the Economic Competition Authority (GVH) will publish the information on the marketing of the new influencer, which will give opinion leaders much more detailed guidelines for legal...

Hungary can be one of the first to advertise on TikTok
Date: 2022-08-01 10:31:38

Anyone who thinks that text and image ads are still the key to successful sales is wrong. TikTok is gaining ground and gathering users in our country at an amazing...

MOME OPEN’s new training helps in the development of sustainable business models
Date: 2022-08-01 09:53:11

Participants can get a new and modern idea of the business efficiency of sustainable business development at the Moholy-Nagy University of Arts (MOME) ‘Business of Saving the World’ course, which...

Data and intuition
Date: 2022-06-06 15:45:57

At the summer meeting of the Trade Marketing Club, participants hear about data-driven intuition by Synetiq from the research side. On the practical side, Szabi, the baker, told his story...

The role of video marketing in sales is growing
Date: 2022-06-01 09:26:36

We also witnessed the overwhelming explosion of online commerce in Hungary: in 2020, the e-commerce sector in Hungary expanded by 45%, and then by another 30% last year, and soon...

AMC promoted Hungarian wines in Hungary and abroad
Date: 2022-05-05 11:21:43

The Agricultural Marketing Center (AMC) held programs to promote Hungarian wines in Sweden and Finland, as well as among Hungarian university students, the organization said on Thursday. In their communication,...

Live collaborations and clever hashtags can bring success
Date: 2022-03-02 09:23:08

While the latest figures from January 2022 show that more than 4.6 billion people have social media profiles – nearly 60% of the world’s population – there is growing potential...

Amazon becomes the biggest advertiser in history after spending $16.9bn last year
Date: 2022-02-07 08:50:51

Amazon has revealed it spent $16.9 billion (£12.5 billion) on advertising last year, likely making it the largest advertiser in history. The ecommerce behemoth said “advertising and other promotional costs to...

BioTechUSA’s new campaign uses everyday advertising faces in its marketing
Date: 2022-01-07 10:39:02

With the call “Be Yourself”, biotechusa, more than 20 years old, is launching an image building and shopping promotion campaign to show that its products are universal and gender neutral....

More and more companies are on TikTok now
Date: 2021-12-09 10:17:52

At TikTok, our mission is to inspire creativity and bring joy. Today, we’re celebrating that mission and our global TikTok community. More than 1 billion people around the world now...

Service Desing Day – the biggest business design conference is coming
Date: 2021-11-22 11:00:55

Almost 100 instructors talk about opportunities and experiences of the possibilities of client-based business planning in the fields of innovation, product development, marketing and HR. Visitors of the online conference...

PICK salami from a true expert in flavours
Date: 2021-10-18 09:28:38

Thanks to Pick’s more than 150-year tradition, the company is an expert in salami in Hungary. The expertise and technology behind the brand allows pick winter salami to offer a...

More than 13,000 jobs and HUF 450 billion in revenue disappeared from the marketing sector
Date: 2021-09-21 10:21:06

This year, opten and Positive Adamsky presented the development of the Marketing Index (AI), a marketing industry metric introduced last year. It turned out that direct advertising companies had an...

Generation Z breaks into e-commerce with increasing purchasing power and strong expectations
Date: 2021-09-06 10:17:06

Online shopping is becoming more and more popular not only among the working-age population and older people, as the presence of Generation Z in e-commerce is also increasing. Teenagers and...

Neutrogena and Old Spice build internal content studios
Date: 2021-04-21 10:00:29

Experiments like internal studios speak to how marketers are working quickly to devise methods of engaging consumers and growing brand trust that step beyond traditional advertising. As people seek ad-free...

P&G inks multiyear MLS sponsorship
Date: 2021-04-14 10:15:35

Procter & Gamble signed a multiyear sponsorship of Major League Soccer (MLS) that aims to bring greater equity and inclusion to the sport while broadening the CPG giant’s reach with...

Marketing prospects for 2021: Customer relationship and digitization have never been so important!
Date: 2021-03-26 11:22:46

The decade ahead is being envisioned by marketers as an era of technological and social change. Their predictions show not only what steps are needed to be successful in this...

Magazine: Cautiousness and innovation
Date: 2021-03-10 07:05:17

The future is uncertain Most consumers think the pandemic has changed their shopping habits for good. Shopkick asked 14,000 US consumers what 2021 will be like in terms of shopping...

Marketing motorizes the economy
Date: 2020-12-08 11:20:45

Each 1,000 HUF gross value added in the sector contributes an additional 860 HUF to the total performance of the national economy. Each of the 100 workers in the sector...

Magazine: Scandals in marketing
Date: 2020-10-07 07:00:26

On 4 June 2020 Trade Marketing Club held its summer-opening grill party online. Although there was no barbecue and cake eating this time, participants had the opportunity to discuss the...

Rural restaurants are struggling to survive Date: 2023-09-22 10:59:25

The Women’s Marketing Section of the Hungarian Marketing Association was established Date: 2023-06-23 11:05:52

In the service of health Date: 2023-06-07 10:47:06

EY: Personal data becomes valuable for customers Date: 2023-06-06 12:39:54

Facebook is the top marketing tool for SMEs Date: 2023-03-06 15:28:00

NAVIGATOR Investments Nyrt strengthens with a new Sales and Marketing Director. Date: 2023-02-13 11:31:48

The publisher of Trade magazin was once again awarded the Marketing Diamond Awards Date: 2023-02-02 19:55:45

You can apply for MATE’s fruit and vegetable processing training until February 6 Date: 2023-01-26 09:30:35

These are the marketing and communication pillars of 2023 Date: 2023-01-17 11:09:10

Recent research: mostly women make decisions at the checkout Date: 2022-10-06 11:10:23

The Economic Competition Authority has noticed influencer marketing, new rules are coming! Date: 2022-09-05 11:16:31

Hungary can be one of the first to advertise on TikTok Date: 2022-08-01 10:31:38

MOME OPEN’s new training helps in the development of sustainable business models Date: 2022-08-01 09:53:11

Data and intuition Date: 2022-06-06 15:45:57

The role of video marketing in sales is growing Date: 2022-06-01 09:26:36

AMC promoted Hungarian wines in Hungary and abroad Date: 2022-05-05 11:21:43

Live collaborations and clever hashtags can bring success Date: 2022-03-02 09:23:08

Amazon becomes the biggest advertiser in history after spending $16.9bn last year Date: 2022-02-07 08:50:51

BioTechUSA’s new campaign uses everyday advertising faces in its marketing Date: 2022-01-07 10:39:02

More and more companies are on TikTok now Date: 2021-12-09 10:17:52

Service Desing Day – the biggest business design conference is coming Date: 2021-11-22 11:00:55

PICK salami from a true expert in flavours Date: 2021-10-18 09:28:38

More than 13,000 jobs and HUF 450 billion in revenue disappeared from the marketing sector Date: 2021-09-21 10:21:06

Generation Z breaks into e-commerce with increasing purchasing power and strong expectations Date: 2021-09-06 10:17:06

Neutrogena and Old Spice build internal content studios Date: 2021-04-21 10:00:29

P&G inks multiyear MLS sponsorship Date: 2021-04-14 10:15:35

Marketing prospects for 2021: Customer relationship and digitization have never been so important! Date: 2021-03-26 11:22:46

Magazine: Cautiousness and innovation Date: 2021-03-10 07:05:17

Marketing motorizes the economy Date: 2020-12-08 11:20:45

Magazine: Scandals in marketing Date: 2020-10-07 07:00:26