Tag "marketing"

The Hungarian Marketing Association elected new board members

The defining organization of the profession, the Hungarian Marketing Association (MMSZ), organized its renewal general meeting on May 15 in Haris Park, at which the members elected an expanded, now...

Read more

(HU) A személyre szabott ügyfélélmény a legfontosabb

Sorry, this entry is only available in HU....

Read more

ROSSMANN focuses on its exclusive brands

In ROSSMANN’s offer, in addition to the products of major international and own-brand brands, there are also products of exclusive brands that are either only sold by this drugstore-perfume chain...

Read more

McDonald’s came up with a spicy innovation

McDonald’s has launched a unique marketing campaign in the Netherlands, in which they put up posters that give off the smell of fries, without any visual elements. According to the...

Read more

Summer? Festivals!

The Covid period has brought serious challenges to the festival industry, the ripple effects of which are still being felt. With many people leaving the sector, finding skilled and experienced...

Read more

Euronics selected its creative agency through an invitational tender

Euronics selected its creative agency, Positive Adamsky, through an invitational tender, with which it will transform its entire communication platform. Euronics has set itself a big goal, as it has...

Read more

The Nutriversum brand gains even more vitality with the SAP Emarsys marketing automation system

Nutriversum has become a dominant brand in the nutritional supplements market entirely on its own in just 10 years. The brand’s greatest strength is the loyal customer base, the short...

Read more

The Milk Interprofessional Organization and Product Council welcomes the extension of the obligation to maintain the Community Marketing Fund

The Milk Trade Organization and Product Council welcomes the fact that the Minister of Agriculture has extended the obligation to maintain the Community Marketing Fund, which has been operating for...

Read more

Australian children exposed to aggressive marketing on ultra-processed food, new study finds

Widespread, unregulated marketing techniques targeting Australian children on the packaging of unhealthy and ultra-processed foods (UPF) have been unraveled by a recently released study by researchers at the Australian George...

Read more

The first Marketing Trendbook has been published!

What is the Marketing Trendbook? Compass in business and social value creation. The Hungarian marketing profession has been enriched with this unique publication, which is expected to be published every...

Read more

Rural restaurants are struggling to survive

The HelloVidék portal conducted an interview with Levente Tarnai, a gastronomic marketing expert from the BOOM Group’s Hypin’ marketing agency, discussing the importance of gastronomic marketing for rural hospitality establishments....

Read more

The Women’s Marketing Section of the Hungarian Marketing Association was established

On June 20, 2023, the Women’s Marketing Section of the Hungarian Marketing Association (MMSZ) was established. The new division of the professional organization, which has been doing dedicated work for...

Read more

In the service of health

In the past few years, the popularity of functional foods has been growing, owing to the fact that in comparison with traditional food products, these can contribute to staying healthy...

Read more

EY: Personal data becomes valuable for customers

The rise of online solutions has made customers more aware, who would prefer to provide their personal data only if they receive real discounts in return, according to EY’s international...

Read more

Facebook is the top marketing tool for SMEs

According to a recent survey by Marketing Commando, the No.1 marketing tool for Hungarian SMEs is still Facebook – 84% of them use this platform. Second most popular is the...

Read more

NAVIGATOR Investments Nyrt strengthens with a new Sales and Marketing Director.

From February 2023, Pintyőke Marcell will hold the position of commercial and marketing director of the NAVIGATOR Group. From November 11, Iringó Novák will assume the position of Indotek Group’s...

Read more

The publisher of Trade magazin was once again awarded the Marketing Diamond Awards

At the end of January, the 2022 Marketing Diamond Awards were presented at SYMBOL in Budapest. Grabowski Kiadó Kft. received a diamond again this year in the “Event-based activations” category....

Read more

You can apply for MATE’s fruit and vegetable processing training until February 6

With up-to-date market knowledge, the Buda Campus of the Hungarian University of Agriculture and Life Sciences will launch a specialized training in fruit and vegetable processing in March 2023. The...

Read more

These are the marketing and communication pillars of 2023

Founded at the end of 2016 and operating as an exclusive professional community of the Hungarian Marketing Association, the Marketing Decision Makers Club summarizes for the seventh time this year...

Read more

Recent research: mostly women make decisions at the checkout

The majority of female consumers make decisions when it comes to family purchases, be it food, medicine, travel or real estate purchases – according to recent research conducted by the...

Read more

The Economic Competition Authority has noticed influencer marketing, new rules are coming!

In the fall, the Economic Competition Authority (GVH) will publish the information on the marketing of the new influencer, which will give opinion leaders much more detailed guidelines for legal...

Read more

Hungary can be one of the first to advertise on TikTok

Anyone who thinks that text and image ads are still the key to successful sales is wrong. TikTok is gaining ground and gathering users in our country at an amazing...

Read more

MOME OPEN’s new training helps in the development of sustainable business models

Participants can get a new and modern idea of the business efficiency of sustainable business development at the Moholy-Nagy University of Arts (MOME) ‘Business of Saving the World’ course, which...

Read more

Data and intuition

At the summer meeting of the Trade Marketing Club, participants hear about data-driven intuition by Synetiq from the research side. On the practical side, Szabi, the baker, told his story...

Read more

The role of video marketing in sales is growing

We also witnessed the overwhelming explosion of online commerce in Hungary: in 2020, the e-commerce sector in Hungary expanded by 45%, and then by another 30% last year, and soon...

Read more

AMC promoted Hungarian wines in Hungary and abroad

The Agricultural Marketing Center (AMC) held programs to promote Hungarian wines in Sweden and Finland, as well as among Hungarian university students, the organization said on Thursday. In their communication,...

Read more

Live collaborations and clever hashtags can bring success

While the latest figures from January 2022 show that more than 4.6 billion people have social media profiles – nearly 60% of the world’s population – there is growing potential...

Read more

Amazon becomes the biggest advertiser in history after spending $16.9bn last year

Amazon has revealed it spent $16.9 billion (£12.5 billion) on advertising last year, likely making it the largest advertiser in history. The ecommerce behemoth said “advertising and other promotional costs to...

Read more

BioTechUSA’s new campaign uses everyday advertising faces in its marketing

With the call “Be Yourself”, biotechusa, more than 20 years old, is launching an image building and shopping promotion campaign to show that its products are universal and gender neutral....

Read more

More and more companies are on TikTok now

At TikTok, our mission is to inspire creativity and bring joy. Today, we’re celebrating that mission and our global TikTok community. More than 1 billion people around the world now...

Read more
Oldal