Tag "marketing"

Magazine: Scandals in marketing

On 4 June 2020 Trade Marketing Club held its summer-opening grill party online. Although there was no barbecue and cake eating this time, participants had the opportunity to discuss the...

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Research space and eye tracking

A foyer suitable for tasting, a spacious group room, a one-way mirror, observation and technical rooms, modern equipment and a professional staff were presented at the opening of the Focus...

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The Hungarian Marketing Association strengthens its professional representation with a new presidency

This year, the thirty-year-old, patinated Hungarian Marketing Association (MMSZ) not only professes, but also practices, that the role of the marketing profession is to keep the economy moving, to support...

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There is no stopping now: the priority of marketing today is to motorize the economy

The environment has changed a lot as well as the economic outlook, and the role and focus of the marketing communications profession has changed a lot in the past two...

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Bravos re-launch

“Bravos: Coffee the way you like it” is the key message of the 30-second TV spot designed to re-position the popular Hungarian coffee. Outside this year, the Hungarian Bravos coffee...

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Sirha is the perfect marketing medium

Trade fairs are very important in the life if BA-HA-MA’S Kft. From the food trade shows organised in Hungary Sirha stands out, as the venue and the number of visitors...

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Hungarian businesses have discovered online marketplaces

GKI Digital’s estimation is that there are more than 4,500 enterprises in Hungary (mainly SMEs) that have some kind of connection with selling at online marketplaces. Net sales by these...

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Magazine: Do-it-yourself marketing!

Instagram’s launch 9 years ago gave great momentum to food photography. According to a US survey made in 2017, 69 percent of consumers that belong to Generation Y pick up...

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Magazine: KPMG: Promotional leaflets are the most useful – for the time being

More and more information is available to shoppers for deciding where to do their shopping. Most of them still opt for traditional shops, but the good old retail channels mustn’t forget...

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Magazine: Mixed strategies to get satisfaction

‘Marketing and psychology’ was the title of the presentation László Mérő, professor of mathematics and psychology at ELTE in Budapest and Babes-Bolyai University in Cluj-Napoca, gave at the June meeting...

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