Mondelēz uses AI to personalise marketing

Mondelēz is launching a new platform to improve its global marketing capabilities and better leverage consumer trends through the widespread use of AI technology.

This article is available for reading in Trade magazin 2024/11

The platform is a collaboration between Accenture and Publicis Groupe, with the objective of making the creation of personalised texts, images and videos faster and more efficient. The new platform will be able to quickly scale content production and provide new ways to increase the reach of personalised messages