Tag "Publicis Groupe"
Mondelēz uses AI to personalise marketing
Mondelēz is launching a new platform to improve its global marketing capabilities and better leverage consumer trends through the widespread use of AI technology. This article is available for reading...
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We spend more than we originally planned
Although consumer awareness is growing in a high inflation environment, impulses are still decisive in the shopping habits of Central and Eastern European consumers – revealed the Publicis Groupe survey,...
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Hungarians’ financial pessimism is stagnant
Hungarians continue to react the most sensitively to the deterioration of the economic situation among the countries in the region, according to the Publicis Groupe survey*. The research, which covers...
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Today even those consumers economise who didn’t do it last year
In April 2023 Publicis Groupe has commissioned Kantar Hoffmann with doing a survey on consumption habits in 23 categories. This article is available for reading in Trade magazin 2023/6-7. It...
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Carrefour And Publicis Groupe Launch Joint-Venture
Carrefour Group and Publicis Groupe have launched a joint-venture named Unlimitail to address the retail media market in Continental Europe, Brazil and Argentina. The launch of the company comes six...
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CPG research: Even those who didn’t last year are saving today
Even Poles, Czechs and Slovaks spend more boldly than Hungarians – it was revealed from Publicis Groupe’s second annual regional survey*. The research examined one of the most frequently purchased...
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Hungarian leader at the head of Publicis’ central and eastern European expert centres
Sorry, this entry is only available in HU....
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