Tag "Mondelēz"

An open goal situation: New innovation from Sport bar

In August Mondelēz’s Sport bar entered the Napolitaner segment with new product Sport Ziccer. Sport brand manager Krisztina Nagyidai told: Sport Ziccer is available in 36g and 49g formats. Sport...

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Mondelēz puts private label products in recyclable packaging

From August 2021 Mondelēz’s Dairylea (the leading processed cheese brand in the UK) and Philadelphia (the leading soft cheese brand in the UK and Ireland) products are marketed in recyclable...

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Nestlé, PepsiCo, Unilever, Mars and Mondelēz propel UK flexible plastic recycling with new fund

Producer compliance scheme Ecosurety and environmental charity Hubbub are launching The Flexible Plastic Fund, a UK industry initiative aimed at making flexible plastic recycling economically viable for recyclers and easier...

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Magazine: Emotionally the most effective FMCG commercials in 2020

2020 created challenges for the marketing profession as well. From the spring commercials that used to serve sales and brand building purposes were focusing on solidarity and on helping each...

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Sustainable POP at Mondelez

This year’s first POPAI Hungary Association meeting was hosted by Zsófia Réti, Mondelez’s customer activation manager CZ-SK-HU. The topic was the company’s global, regional and Hungarian sustainability strategy, and the...

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Mondelēz International Cuts Plastic Windows From Its Easter Eggs In UK & Ireland

Mondelēz International has removed more than 6.4 million plastic windows from chocolate eggs on sale in the UK and Ireland this Easter, taking 5.4 tonnes of plastic out of the environment...

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Last year the Easter rabbit stayed put, but this year it plans to hop

The premiumisation process didn’t stop Easter confectionery was one of the biggest loser FMCG categories of the coronavirus pandemic that broke out in March 2020. Families spent their money on...

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Mondelez International to invest £15 million in Bournville to create a new production line for Cadbury Dairy Milk tablets

Mondelēz International, makers of the nation’s favourite treats including Cadbury Dairy Milk, BelVita, Maynard’s Bassetts and OREO has announced plans to invest £15 million into its Bournville site, the heart...

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COVID-19: In quarantine abroad

Four FMCG managers talked to our magazine about the days they had spent in quarantine abroad during the coronavirus pandemic. Eszter Rajz (from now on abbreviated as RE) works for...

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Mondelēz To Test Digital Watermarks For Recycling Packaging Materials

Mondelēz International has announced plans to test digital watermark technology to ensure better sorting and higher-quality recycling of packaging materials in the EU. It has partnered with AIM – the...

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