Mondelēz To Test Digital Watermarks For Recycling Packaging Materials
Mondelēz International has announced plans to test digital watermark technology to ensure better sorting and higher-quality recycling of packaging materials in the EU.
It has partnered with AIM – the European Brands Association – and other European companies and organisations to test the technology.
The collaboration is part of the company’s global strategy to deliver against its long-term vision for zero-net waste packaging by 2025, the company said.
ESM
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