Mondelēz seeks to work with tech startups focused on ingredients, packaging and sustainability

By: Trademagazin editor Date: 2024. 04. 30. 09:01

The snacking giant said the companies it partners with as part of its incubator program will provide early access to new capabilities to develop breakthrough products and platforms.

Mondelēz International’s CoLab Tech accelerator program is looking to connect with early-stage companies developing innovative technologies in nutrition, ingredients, packaging and sustainability. This year’s Tech accelerator is prioritizing: Packaging that is recyclable, creates a low environmental impact and can support premium products; as well as ingredients that are clean, “free from,” contribute to sugar and calorie reduction, and offer functional actives and elevated sensorial experiences. It’s also targeting sustainability through practices like the reduction of water and energy-optimized ingredient mixing and product forming solutions and more efficient and sustainable heating processes.

Mondelēz noted in its annual State of Snacking report that consumers are increasingly looking for more snacks that minimize their environmental footprint and that are healthier for them or have portion control.

The snacking giant said the companies it partners with will provide Mondelēz’s R&D team with early access to new capabilities that can help it develop breakthrough products and platforms. For startups, the eight-week CoLab Tech curriculum provides virtual sessions, one-on-one mentoring and the potential for proof-of-concept testing. Mondelēz said up to 10 firms will be selected.

Mondelēz, with $36 billion in net revenue in 2023, started CoLab Tech last year to accelerate innovation in its core categories of chocolate, biscuits and baked snacks.

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