Sustainable POP at Mondelez

By: Trademagazin Date: 2021. 04. 28. 10:46

This year’s first POPAI Hungary Association meeting was hosted by Zsófia Réti, Mondelez’s customer activation manager CZ-SK-HU.

Réti Zsófia Mondelez

Zsófia Réti
customer activation

The topic was the company’s global, regional and Hungarian sustainability strategy, and the focus was on POS/POP/POB materials. Ms Réti used practical examples to illustrate how the company reduced wood and water use in one of its markets in just 4 months. //

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