McDonald’s came up with a spicy innovation
McDonald’s has launched a unique marketing campaign in the Netherlands, in which they put up posters that give off the smell of fries, without any visual elements.
According to the company, the smell alone is enough to attract guests. The billboards will be placed in places that are 650 meters away from the restaurants. According to the marketing director of McDonald’s in the Netherlands, the use of scents opens up a new dimension in advertising, as they can evoke powerful and emotional memories in people, thereby making the time spent at McDonald’s more attractive.
Related news
ROSSMANN focuses on its exclusive brands
In ROSSMANN’s offer, in addition to the products of major…
Read more >McDonald’s has made a difficult decision
McDonald’s has announced it will buy back its Israeli stores…
Read more >Related news
K&H: the inflation anomaly is clearly visible, but customers perceive it differently
Although inflation has slowed down a lot, according to the…
Read more >Edeka builds a recyclable supermarket
Germany’s leading supermarket chain Edeka is building a new store…
Read more >NRF: Mother’s Day spending estimated to reach $33.5 billion
According to new survey data from the National Retail Federation…
Read more >