Tag "illat"

(HU) Egy illat előre eldönthet egy üzletet – Zólyomi Zsolt parfümőr a FutureTalks podcastban

Sorry, this entry is only available in Hungarian....

Read more

Fragrance is a key factor in fabric softener buying

According to Tímea Kuk, Unilever Magyarország Kft.’s brand manager, fabric softener value sales grew in 2021, but volume sales (and also the number of products sold) decreased. This indicates that...

Read more

Odors judged differently according to description

An odor is judged differently depending on whether it is accompanied by a positive or negative description when it is smelled. When associated with a pleasant label, we enjoy the...

Read more

Fragrances tuned to moods

The breakout of the COVID-19 pandemic changed our lives, many people started working from home, people meet others much less often and they don’t frequent gyms. Consequently, deodorant sales reduced...

Read more

More eco-friendly fabric softeners

Henkel Magyarország Kft.’s junior brand manager Csilla Pásztor told our magazine that fabric softener sales increased by 6 percent in value in 2019. Drugstore and discount supermarkets were the engines...

Read more

STR8 Rise – new fragrance for men

STR8 Rise is the new fragrance of 2019 and it is made for men who want to be the best. The basis of the fresh new scent is ivy, sandalwood...

Read more