Tag "illat"
McDonald’s came up with a spicy innovation
McDonald’s has launched a unique marketing campaign in the Netherlands, in which they put up posters that give off the smell of fries, without any visual elements. According to the...
Read more
Úsznak az árral a mosószerek és az öblítők
A mosószerek és az öblítők szegmensében is érzékelhető a gazdaságos megoldások iránti megnövekedett igény, ami elsősorban a nagyobb kiszereléseknek, illetve az összecsomagolásoknak kedvez. Az illat mellett egyre fontosabbak a fogyasztók...
Read more
(HU) Egy illat előre eldönthet egy üzletet – Zólyomi Zsolt parfümőr a FutureTalks podcastban
Sorry, this entry is only available in HU....
Read more
Fragrance is a key factor in fabric softener buying
According to Tímea Kuk, Unilever Magyarország Kft.’s brand manager, fabric softener value sales grew in 2021, but volume sales (and also the number of products sold) decreased. This indicates that...
Read more
Odors judged differently according to description
An odor is judged differently depending on whether it is accompanied by a positive or negative description when it is smelled. When associated with a pleasant label, we enjoy the...
Read more
Fragrances tuned to moods
The breakout of the COVID-19 pandemic changed our lives, many people started working from home, people meet others much less often and they don’t frequent gyms. Consequently, deodorant sales reduced...
Read more
More eco-friendly fabric softeners
Henkel Magyarország Kft.’s junior brand manager Csilla Pásztor told our magazine that fabric softener sales increased by 6 percent in value in 2019. Drugstore and discount supermarkets were the engines...
Read more
STR8 Rise – new fragrance for men
STR8 Rise is the new fragrance of 2019 and it is made for men who want to be the best. The basis of the fresh new scent is ivy, sandalwood...
Read more