Odors judged differently according to description

By: trademagazin Date: 2021. 05. 31. 08:40

An odor is judged differently depending on whether it is accompanied by a positive or negative description when it is smelled. When associated with a pleasant label, we enjoy the odor more than when it is presented with a negative label. To put it another way, we also 'smell' with our eyes!

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