Tag "McDonald's"

This is how Dominik Szoboszlai’s McDonald’s spot was made

Dominik Szoboszlai now gives you an assist – this is the concept of the new campaign of the domestic McDonald’s, which presents the first domestic offer of the global Famous...

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Significant growth in the fast food market: McDonald’s and Burger King closed a successful year in Hungary

In 2023, both McDonald’s and Burger King performed outstandingly on the Hungarian market, achieving significant growth both in terms of sales and profit after tax, reports Pénzcentrum. McDonald’s: Impressive growth...

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McDonald’s video shows what happens to the waste left on the trays

The Hungarian McDonald’s has been selectively collecting waste in its domestic units for more than a quarter of a century. The employees of the restaurants sort the packaging and leftover...

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The decision of the European Court: McDonald’s cannot use the trademark “Big Mac” for poultry products

The European Union’s second highest court, the General Court, ruled in a recent ruling that American McDonald’s is not entitled to use the “Big Mac” trademark for poultry products. This...

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A new sandwich is being added to the McDonald’s Maestro product line

The restaurant chain welcomes the new warm weather by rethinking a previously popular product. The newest sandwich of the Maestro product line brings back the unmistakable taste of sun-dried tomatoes...

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The biggest burger of all time is coming from McDonald’s

McDonald’s has announced that they will soon launch a bigger-than-ever hamburger, which will first be tested in only a few selected countries. According to Ian Borden, the company’s chief financial...

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McDonald’s came up with a spicy innovation

McDonald’s has launched a unique marketing campaign in the Netherlands, in which they put up posters that give off the smell of fries, without any visual elements. According to the...

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McDonald’s has made a difficult decision

McDonald’s has announced it will buy back its Israeli stores to restore its reputation and regain sales targets in the Middle East. The decision is based on a boycott of...

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McDonald’s bids farewell to another country

McDonald’s has made an unexpected decision: it is terminating its agreement with its franchise partner in Sri Lanka, which has led to the closure of 12 fast food restaurants in...

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This is how McDonald’s prices changed due to inflation

In the last two years, the prices of restaurants, especially popular fast food restaurants, have risen significantly. According to the Pénzcentrum survey, prices in restaurants will increase by 19.8 percent...

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McDonald’s has come up with an instant ordering and payment application

McDonald’s new mobile app allows customers to order and pay at restaurants without queuing. The easy-to-use application ensures quick and easy use for all ages. In the first week of...

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Wage increases and a new bonus system at McDonald’s in Hungary

Due to the challenging labor market situation and persistently high inflation, Progress Restaurant Network Kft. prioritizes the system of wages and incentives in the McDonald’s restaurants it operates. In the...

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McDonald’s is closing a successful quarter

McDonald’s quarterly results beat expectations, and the fast-food chain increased its profits and turnover, while expanding its product range and keeping prices low at a time of high inflation are...

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Az 1988-as nyitást idéző sorok várták a megújult régi posta utcai Mekit

A mai napon szinte minden elemében megújulva nyílt meg ismét Magyarország első McDonald’s egysége, a fogalomnak számító Régi posta utcai Meki®. A felújítás során különleges minőségű, exkluzív éttermekben használt belsőépítészeti...

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McDonald’s is making a Community Film with György Pálfi and Margaret Island

Thousands of personal and shared experiences surround us wherever we go, someone is connected to each place and location in some way. Most of us have many first experiences and...

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Europe’s foodservice companies on the upswing again

The largest foodservice companies in Europe show a respectable increase in turnover. The exclusive ranking at the European Foodservice Summit in Zurich. The results of the exclusive ranking of the...

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McDonald’s has already been banned from these countries

Certainly, here is a brief list of countries where McDonald’s is banned, along with their reasons: Bermuda: To protect its unique identity and tourism, Bermuda has banned foreign fast-food chains....

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McDonald’s presents itself with a fusion of food, music and creativity

Budapest Park, Hungary’s largest open-air light music entertainment venue, has added an unexpected novelty this season. Adding color to the restaurant offer, McDonald’s appeared on this vibrant scene to show...

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McDonald’s transports its guests by rickshaw

Hungary’s first McDonald’s restaurant in Régiposta Street closed on Sunday due to renovations. In order to make Meki® a pleasure for the guests who come to the restaurant, the restaurant...

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The country’s first McDonald’s is closing

Hungary’s first McDonald’s restaurant, the Régi posta utca unit, will be renewed in almost every element on the occasion of the 35th birthday of the Hungarian company. Special quality interior...

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The revenue of McDonald’s restaurants in Hungary increased last year

The net sales of Progress Étteremháros Kft., which operates McDonald’s restaurants in Hungary, increased significantly last year by 43 percent, but at the same time, its pre-tax profit decreased by...

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Germany: neither vegetarian, nor vegan McPlant Burger and McPlant Nuggets from McDonald’s

It has caused quite a stir in German social media that the McPlant burger and McPlant nuggets served in McDonald’s restaurant are suitable for neither vegetarians, nor vegans: because of...

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Human bones are on display in this McDonald’s

There is a place where the fast food restaurant also has a real curiosity… The hills of Colli Albani, located near Rome, are best known for their settlements boasting traditional...

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The mayor of the second district is pissed of because of McDonald’s

Gergely Őrsi mayor criticized the advertising placement of the fast food chain. “Dear McDonald’s! In our opinion, a global brand of this size does not need advertising, especially not an...

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What is premiumization – Picture of the day

We have dissected the concept of premiumization several times – although we have never found a more appropriate translation for the English word premiumization, examples are even more absurd. Now,...

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In Bosnia, the cheeseburger was defeated by the Čevap, McDonald’s withdraws

McDonald’s withdraws from Bosnia and Herzegovina. The local steakhouses, shops selling chevaps, pljeskavicas and kebabs offer their heartier dishes at a cheaper price, and by the end of the year...

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(HU) A McDonald’s szerint ez a legfontosabb dolog karácsonykor

Like other major global brands, Meki also produced its own Christmas short film, in which it shows the true essence of Christmas. In the short film “The List”, a boy...

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These are the most valuable companies of the millenia

Electronics, FMCG and automotive companies are all on the list. Interbrands uses three key indicators to determine brand value: the financial performance of branded products or services, the role of...

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Fast Food Dreams – Picture of the Day

We have favorite McDonald’s items and creative BTL ads – we’ve shown a lot of them – this is again a very original one. Of course, we would recommend implementing...

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Beyond Burger to roll out in over 1600 Rewe shops in Germany

In Germany, Beyond Meat, the producer of plant-based meat, is expanding rapidly. Starting this November, the Beyond Burger products will be available in over 1,600 Rewe shops throughout Germany. The...

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