News and articles
Facing the challenge in New York
Date: 2009-08-27 08:00:00
From July Roland Oláh, formerly the chef of Café Erte, tries his luck in the USA. He regularly reports to our magazine: “I was really calm before setting off, despite...
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Special prize: Tatabánya, CBA No.23. ABC, Hamschlager Trade Kft.
Date: 2009-08-27 08:00:00
In 2001, after two years of operation Smatch closed this shop in Tatabánya’s city centre. Back then, Franciska Ferencné Treszl was desperate to find new jobs for the 20 employees....
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Trade magazin HoReCa special award: St. Hubertus 33 promotion and prize game – Find the Deer! Joint the Hunt!
Date: 2009-08-27 08:00:00
For many years, exciting promotions have been organised for St. Hubertus 33 by Zwack Unicum Nyrt. In the spring of 2008, student parties were focused on in order to enhance...
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Bartender competition in Siófok
Date: 2009-08-27 08:00:00
Hungary’s best bartenders were competing at the 5th Bols competition in Siófok on 29 June. Miklós Járfás won the classic category and Roland Urbán finished first in the Flair category....
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New sales director at SáGa Foods
Date: 2009-08-27 08:00:00
From 10 August 2009, Csaba Vajdahunyadi (45) leads the SáGa sales team. After earning an MBA degree, he started at Procter&Gamble in 1992 and later worked as sales director at...
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Sliced and whole salami, flavouring – in-store sales are stable
Date: 2009-08-27 08:00:00
In terms of value, sausage and salami retail sales grew in parallel with all meat products in thee July 2008-June 2009 period, compared to the same period a year before....
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Printing companies and packaging
Date: 2009-08-27 08:00:00
There are still great differences between Western Europe and Hungary concerning printing services for packaging. – On the domestic market, it is mostly small ”garage” companies offering printing services to...
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In a heated mood
Date: 2009-08-27 08:00:00
Hungary’s changeable continental weather is not always favourable. At the same time, terraces are an important source of restaurateurs’ revenues, therefore they try to make the terrace season longer by...
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Main prize: Budapest, Hidegkúti út, CBA Príma, CBA-Gourmand Kft.
Date: 2009-08-27 08:00:00
Modern design, free underground parking, a moving staircase, a lift and smiley shop assistants – it is almost as we were in a foreign country. The 900 m² store opened...
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POPAI special award: Kitchen of Fresh Ideas Multibrand Program 2008 – Unilever–Interspar co-operation
Date: 2009-08-27 08:00:00
Enhancing customer loyalty is a priority for both Interspar and Unilever , which has resulted in the creation of the Fresh Ideas Multibrand Program intended to promote the everyday use...
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Schoolbags from SIÓ-ECKES
Date: 2009-08-27 08:00:00
As the result of the Thank you, SIÓ! Schoolbag Program, in August new schoolbags arrive at 126 primary schools for 1,200 pupils. – Our task was difficult, since almost 200...
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Tesco’s own radio station launched in their stores
Date: 2009-08-27 08:00:00
Using Mood Media’s concept Tesco launched its new, private satellite radio station in Hungarian stores. The new radio offers Tesco the chance to broadcast music, its own messages and advertisements....
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Deli counter meat product sales are revitalising
Date: 2009-08-27 08:00:00
Despite lobbying by the Hungarian Meat Industry Federation, meat products were not included on the list of products with a reduced VAT. Although the 5 percent increase is not catastrophic...
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The best gastroblogs
Date: 2009-08-27 08:00:00
Nearly 500 entries of which 85 qualified – these are the most important data concerning hvg.hu’s Goldenblog 2009 in the gastroblog category. From the blogs of enthusiastic and talented amateurs...
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The practical and the special
Date: 2009-08-27 08:00:00
Distributors of professional parasols are now not only protecting customers from sunshine and rain: some are equipped with infrared heaters. An open fire is quite a surprising way of heating...
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Main prize: Nagykáta, Korpusz CBA, Korpusz Taberna Kft.
Date: 2009-08-27 08:00:00
This 600 m² store is the biggest and newest of 5 CBA shops nearby. At the moment István Török supervises the work of 18 employees and 4 apprentices. Despite the...
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Trade magazin special award: Profi Birthday prize game – „That was professional, Klárika!”
Date: 2009-08-27 08:00:00
Top promotions are accompanied by several prize games each year in the Profi discount chain. The Birthday campaign in September 2008 was special, as it was supported by the Balázs-Korda...
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Award winning STI-displays
Date: 2009-08-27 08:00:00
STI’s two display solutions won the POPAI prize in Poland. Scrabble won in the ”everyday use” category with an island type solution, while the Lübbe suitcase finished first in the...
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Sara Lee’s new managing director
Date: 2009-08-27 08:00:00
As of 1 August 2009, Carolina Schulten replaces president-CEO Dr. Tibor Seres in the managing director’s seat of Sara Lee’s Hungarian coffee and tea division. Carolina Schulten has worked for...
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Less sausage and salami sold in the first four months
Date: 2009-08-27 08:00:00
Gfk Hungária’s data indicate that Hungarian households purchased less sausage and salami than a year ago. In the first four months of 2009 sausage sales went down by 7 percent,...
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Black coffee becoming more colourful
Date: 2009-08-27 08:00:00
Expanding product range, a growing number of brands, coffee types ”beyond espresso” gaining ground and more knowledgeable consumers – coffee distributors say they hardly feel the recession! In the past...
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SIÓ Prémium PET
Date: 2009-08-27 08:00:00
The well-known, succulent juices and nectars in the SIÓ Prémium product line are now available in aseptic PET bottles....
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Brand value measured
Date: 2009-08-27 08:00:00
Just like in nearly 90 other countries, from this year Superbrand’s market research partner in Hungary is Nielsen. Judit Tóth Szalókyné informs us about this cooperation and brand values. –...
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Vanish helps with money and clothes
Date: 2009-08-27 08:00:00
Vanish’s producer Reckitt Benkiser offered HUF 10 to the Hungarian Maltese Charity Service after each Vanish product sold in July. Collecting clothes all around the country is also part of...
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New products from Szentkirályi in the summer
Date: 2009-08-27 08:00:00
From the second part of June Szentkirályi’s flavoured mineral waters re-appear in a mild sparkling format, with a new flavour (grapefruit-lime) added. Their calorie and fruit sugar content are significantly...
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High quality sells better
Date: 2009-08-27 08:00:00
Nielsen Retail Index reveals that lemon juice retail sales grew by 13 percent in terms of value in June 2008-May 2009, compared to the previous period a year before. The...
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Solutions at the time of recession
Date: 2009-08-27 08:00:00
Recently we have written about how celebrated British and American chefs drastically reduced the prices of their famous dishes and services at the time of economic crisis. The same process...
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Tchibo Espresso Sizilianer Art, Tchibo Espresso Mailänder Art
Date: 2009-08-27 08:00:00
Whole bean coffee for the lovers of special espressos and unique coffees....
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