Ipsos: effective “surface management” in the spirit of ideal contact

By: trademagazin Date: 2009. 12. 18. 00:00

The Ipsos outdoor optimization system, the Special Plus is available for the market participants since 2004.

By examining the outdoor advertising devices it was found out that three-quarter of the population can effectively achieved through 200-250 "premium" interface.
The examination of the City Light and billboard campaigns had an interesting test results. In order to achieve three quarters of the population at least once, 100-150 billboard and about 100 City Light is required, but if one want it for 8 times, 200-250 pieces of billboard, and 250-300 City Light is needed.

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