Magyar Termék Nonprofit Kft. - Trademagazin

Trademark is the best indicator for being Hungarian-made
Date: 2021-04-19 10:47:06

According to a 500-respondent representative survey conducted by InnoFood Marketing at the end of January 2021, for 84.2 percent of consumers it is trademarks that help to identify the Hungarian...

Less impulse buying, but the trends continue
Date: 2021-04-19 10:13:13

Chocolate, wafer and biscuit sales were affected very much by the COVID-19 pandemic. According to Sándor Sánta, president of Hunbisco, the Association of Hungarian Confectionery Manufacturers, sweets basically disappeared from...

Waves coming and going in the fruit juice sea
Date: 2021-04-16 08:00:56

In the 1st quarter of 2020 the experts of Sió-Eckes Kft. observed dynamically growing value and volume sales in the FJND market. Sales were also increasing in the June-September period,...

Magazine: Spreads fighting for a place on the knife
Date: 2021-04-14 07:27:25

In 2020 margarine, butter and other spread retail sales increased by two-digit numbers in the spring period; however, in the HoReCa sector demand fell for these products. Although in the...

Trendy products from Maspex Olympos
Date: 2021-03-16 16:27:40

Patrícia Peres, brand manager of Maspex Olympos Kft. told our magazine that they rolled out the Apenta Light carbonated soft drink in grape flavour this January, following one of the...

We accumulate household biscuits the most because of the pandemic
Date: 2021-03-04 11:26:21

We’ve been eating significantly more biscuits since the outbreak of the pandemic. During the large accumulation, the turnover of household biscuits increased by 50 percent, and 50 percent more of...

The Buy Domestic campaign continues
Date: 2021-02-10 11:50:07

The campaign that encourages the purchase of Hungarian products will continue this year. The Buy Domestic campaign, which was attended by thousands of individuals and more than a hundred companies...

Príma campaign with #buyhungarian face masks
Date: 2021-01-25 18:06:38

In January Príma implemented a special promotion campaign: they gave Príma face masks to those shoppers who purchased three products with the Hungarian Product trademark at the same time online....

Successful Foam White Christmas at SPAR
Date: 2021-01-25 15:36:06

According to Eszter Benedek, managing director of Hungarian Product Nonprofit Kft., their promotion campaign with SPAR was a big success last December. All Hungarian Product trademark bearing products available in...

Prima’s campaign with gift #veddahazait mask has started
Date: 2021-01-14 11:38:39

On January 11, the two-week campaign, which lasts for the duration of the mask set, began, in which Prima will give away gifts to customers who buy at least three...

(HU) Gazdára talált a PENNY és a Magyar Termék közös játékának egymilliós fődíja
Date: 2021-01-07 08:46:47

Sorry, this entry is only available in HU....

Márka-experience for young consumers
Date: 2020-12-16 10:13:59

The Márka soft drink brand goes back to 1973, but 100-percent Hungarian owned Márka Üdítőgyártó Kft. only started production in 2007. The company makes more than 70 different soft drinks...

Hungarian Product is planning a busy next year
Date: 2020-12-15 09:44:01

Hungarian Product Nonprofit Kft.’s top activity was the #buyhungarian campaign this year, which will continue in 2021. Managing director Eszter Benedek told our magazine: the campaign that started in March...

Auchan is also promoting Hungarian products
Date: 2020-12-09 10:38:10

It is a core element of Auchan’s strategy to support local products and farmers. At the moment there are nearly 100 products available in Auchan store that bear the Hungarian...

Reál: Successful promotion with Hungarian Product
Date: 2020-12-07 10:21:11

Hungarian Product Nonprofit Kft. organised a promotion campaign in REÁL stores between 2 and 27 September. Shoppers who purchased minimum two Cerbona Élelmiszergyártó Kft., Detki Keksz Édesipari Kft., Nádudvari Élelmiszer...

Magazine: Business Days 2020 – Our conference wasn’t cancelled…
Date: 2020-12-04 07:08:12

Even the coronavirius couldn’t beat our Business Days conference, which we organised together with the Chain Bridge Club in September. Thanks to the strict health protection protocol, the nearly 550...

New companies were granted trademark usage during the pandemic
Date: 2020-11-30 10:31:37

Until the end of August 2020 14 new companies started using the Hungarian Product trademark, and another 7 are seriously interested in joining the programme – informed Eszter Benedek, managing...

(HU) Mi befolyásolja a magyar termékek választását? – háttérbeszélgetés Éder Tamással és Benedek Eszterrel
Date: 2020-11-26 10:32:20

Sorry, this entry is only available in HU....

Liver paté: A small but strengthening category
Date: 2020-11-10 11:03:36

Liver paté is a small processed meat product category where sales are growing: 9,700 tons of liver paté is sold in a year – volume sales were up 3.4 percent...

Trademark use granted to 19 SPAR Regnum products
Date: 2020-11-10 10:25:16

Hungarian Product Nonprofit Kft. has granted trademark usage rights to 19 fresh meat products made by SPAR. The certificate guarantees that all of the pigs were bred, slaughtered and processed...

The “Buy Domestic!” campaign continues with unprecedented collaboration
Date: 2020-11-06 11:49:02

With the unprecedented collaboration of twenty companies, the “Buy Domestic!” campaign continues with a TV campaign in which the Magyar Termék Nonprofit Kft. encourages the purchase of domestically produced products....

Explorer: Twice as many shoppers in this year’s prize game
Date: 2020-10-20 10:54:06

There were 127 Hungarian Product trademark user products from 6 manufacturers participating in the Explorer promotion this spring. Hungarian Product Nonprofit Kft.’s prize game started on 1 April and lasted...

Hungarian products promoted on Coop Days
Date: 2020-10-01 12:12:10

On the COOP Hungarian Day events of Tisza-Coop Zrt. the products of Prima Maroni Kft., Ceres Zrt., Abonett Kft., Gyulahús Kft. and Sofidel Hungary Kft. were in the spotlight. Tisza-Coop...

Kunsági Éden: Hungarian raw material, eco-friendly production method
Date: 2020-09-30 10:19:15

Kiskunfélegyháza-based NT Élelmiszertermelő és Kereskedelmi Kft. has been manufacturing refined sunflower seed cooking oils since 2004. The company is the Hungarian market leader in the private label cooking oil category,...

CBA, Metro and Auchan joined the #buyhungarian campaign
Date: 2020-09-29 10:28:14

During the coronavirus pandemic the Hungarian Product Nonprofit Kft. launched its ‘Buy Hungarian! Protect domestic products!’ campaign, and several retailers decided to back the initiative. CBA was the first to...

Auchan Hungary is the winner of this year’s level award
Date: 2020-09-23 11:55:07

Auchan Magyarország Kft. was awarded this year’s Commercial Award for Hungarian Products, which was presented by Bognár Lajos, Deputy State Secretary f of the Ministry of Agriculture, at the biggest...

K&K Family: Our product selection keeps growing
Date: 2020-09-22 10:19:53

Kristóf Kemény, owner and managing director of ready-to-eat salad and vegetable company K&K Family Kft. informed: although their sales came to a halt in March, they were back a growth...

Promotion of the year 2019 awards handed over
Date: 2020-08-10 18:34:38

DRINK category, GOLD MEDAL: Coca-Cola HBC Magyarország Kft. and Rewart Kft.: Win festival experiences! Shoppers who bought any small-size Coca-Cola product in the 12-week campaign period could enter daily prize...

Magazine: #buyhungarian grows into a movement
Date: 2020-08-10 07:36:59

More and more companies join the ‘Buy Hungarian! Support Hungarian food companies!’ campaign – informed Eszter Benedek, managing director of Hungarian Product Nonprofit Kft. She told that any company can...

Excellent Product and Green Product markings from Hungarian Product
Date: 2020-08-05 10:28:53

At a business breakfast, Hungarian Product has unveiled its new trademark that certifies product excellence and eco-friendliness. Eszter Benedek, managing director of Hungarian Product Nonprofit Kft. told in her presentation...

Trademark is the best indicator for being Hungarian-made Date: 2021-04-19 10:47:06

Less impulse buying, but the trends continue Date: 2021-04-19 10:13:13

Waves coming and going in the fruit juice sea Date: 2021-04-16 08:00:56

Magazine: Spreads fighting for a place on the knife Date: 2021-04-14 07:27:25

Trendy products from Maspex Olympos Date: 2021-03-16 16:27:40

We accumulate household biscuits the most because of the pandemic Date: 2021-03-04 11:26:21

The Buy Domestic campaign continues Date: 2021-02-10 11:50:07

Príma campaign with #buyhungarian face masks Date: 2021-01-25 18:06:38

Successful Foam White Christmas at SPAR Date: 2021-01-25 15:36:06

Prima’s campaign with gift #veddahazait mask has started Date: 2021-01-14 11:38:39

(HU) Gazdára talált a PENNY és a Magyar Termék közös játékának egymilliós fődíja Date: 2021-01-07 08:46:47

Márka-experience for young consumers Date: 2020-12-16 10:13:59

Hungarian Product is planning a busy next year Date: 2020-12-15 09:44:01

Auchan is also promoting Hungarian products Date: 2020-12-09 10:38:10

Reál: Successful promotion with Hungarian Product Date: 2020-12-07 10:21:11

Magazine: Business Days 2020 – Our conference wasn’t cancelled… Date: 2020-12-04 07:08:12

New companies were granted trademark usage during the pandemic Date: 2020-11-30 10:31:37

(HU) Mi befolyásolja a magyar termékek választását? – háttérbeszélgetés Éder Tamással és Benedek Eszterrel Date: 2020-11-26 10:32:20

Liver paté: A small but strengthening category Date: 2020-11-10 11:03:36

Trademark use granted to 19 SPAR Regnum products Date: 2020-11-10 10:25:16

The “Buy Domestic!” campaign continues with unprecedented collaboration Date: 2020-11-06 11:49:02

Explorer: Twice as many shoppers in this year’s prize game Date: 2020-10-20 10:54:06

Hungarian products promoted on Coop Days Date: 2020-10-01 12:12:10

Kunsági Éden: Hungarian raw material, eco-friendly production method Date: 2020-09-30 10:19:15

CBA, Metro and Auchan joined the #buyhungarian campaign Date: 2020-09-29 10:28:14

Auchan Hungary is the winner of this year’s level award Date: 2020-09-23 11:55:07

K&K Family: Our product selection keeps growing Date: 2020-09-22 10:19:53

Promotion of the year 2019 awards handed over Date: 2020-08-10 18:34:38

Magazine: #buyhungarian grows into a movement Date: 2020-08-10 07:36:59

Excellent Product and Green Product markings from Hungarian Product Date: 2020-08-05 10:28:53