SPAR comprehensively supports Hungarian products

By: Trademagazin Date: 2021. 10. 21. 09:45

Magyar Termék logoAt a press conference organised for promoting SPAR Magyarország’s Hungarian Product Month, managing director Gabriella Heiszler told: they don’t just popularise buying Hungarian on a campaign basis, as SPAR has developed a complex programme for advocating Hungarian products. This involves building a regional supplier system, the HungariCool initiative that supports up-and-coming FMCG companies and the recently launched ‘SPAR HAZAI. SZERETEM’ brand – these products bear the Hungarian Product trademark. //

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