Tag "Magyar Termék Nonprofit Kft."
                    A courier from Tatabánya won the one million grand prize
                    
                        
																								Date: 2023-03-14 10:18:46
												                    
				
                The main prize of one million forints of the now traditional autumn raffle of Magyar Termék Nonprofit Kft. was handed over at Tesco in Tatabánya. The Lucky Bonbon product bought...
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                    Canned food brands and their innovative products
                    
                        
																								Date: 2023-01-18 10:28:22
												                    
				
                Just like in other food categories, prices are rising in the canned vegetable market as well. András Szirbek, retail marketing and sales director of Bonduelle Central Europe Kft.: “Processed vegetables...
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                    Hungarian suppliers provide two thirds of PENNY’s 2,500 SKUs
                    
                        
																								Date: 2023-01-06 10:45:21
												                    
				
                This year’s winner of the Retail Award of Excellence for Hungarian Products is PENNY. The discounter pays special attention to offering products with the Hungarian Product trademark, and to finding...
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                    Next year will bring #buyhungarian 2.0 – A busy year ends with the “Hungarian is the real thing!” online image campaign
                    
                        
																								Date: 2022-12-14 11:03:54
												                    
				
                More than 5,000 products of 230 companies are entitled to use one of the Hungarian Product trademarks of Hungarian Product Nonprofit Kft. The combined sales revenue of these firms is an...
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                    13th Hungarian Treasures programme commences
                    
                        
																								Date: 2022-12-09 10:05:39
												                    
				
                The 13th Hungarian Treasures programme of Hungarian Product Nonprofit Kft. took 40 representatives of 30 trademark using companies to Szerencs and its surroundings. Managing director Eszter Benedek explained that the Hungarian...
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                    Spreading it thinner
                    
                        
																								Date: 2022-11-21 10:00:25
												                    
				
                András Benkő, sales and marketing director of Kaiser Food Kft.: “Thanks to having a steady buyer base, liver paté sales are stable. Still, even if COVID didn’t hurt sales, the...
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                    Hungarian Product and Rossmann join forces for Hungarian beauty brands
                    
                        
																								Date: 2022-11-14 09:10:19
												                    
				
                Hungarian Product Nonprofit Kft. and Rossmann Magyarország Kft. have teamed up to promote up-and-coming Hungarian beauty brands. On 23 September 2022 they organised an event, where no less than 26...
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                    Hungarian Product–Wolt partnership: Trademark-bearing products delivered in half an hour
                    
                        
																								Date: 2022-11-10 10:39:59
												                    
				
                Time and convenience are more and more important for consumers, while e-commerce is integrating into offline channels. This is why Hungarian Product Nonprofit Kft. and Wolt have started a new...
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                    Podcast series about trademark user brands
                    
                        
																								Date: 2022-11-09 09:36:26
												                    
				
                Eszter Benedek, managing director of Hungarian Product Nonprofit Kft. told our magazine: last year they launched the “Homebusiness” podcast series, and so for nearly 20 episodes have been recorded. Every...
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                    (HU) Ott voltunk a (játék)szeren (1. rész)
                    
                        
																								Date: 2022-11-07 23:11:36
												                    
				
                Between 19 and 23 September, the Trade Playground was full: Trade magazine organised its Business Days conference for the 15th time. Almost 900 decision-makers gathered from the HoReCa and FMCG...
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                    Recession-proof solutions at the AGÓRA conference
                    
                        
																								Date: 2022-11-04 10:04:35
												                    
				
                More than 150 trademark users sent their representatives to Hungarian Product Nonprofit Kft.’s 8th Agóra conference in Esztergom. Managing director Eszter Benedek welcomed participants and told: they believe that sharing knowledge...
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                    Autumn prize avalanche with trademarked products
                    
                        
																								Date: 2022-10-17 10:57:32
												                    
				
                Eszter Benedek, managing director of Hungarian Product Kft.: “Shoppers who purchase products bearing the Hungarian Product trademark can participate in exciting prize games this autumn. Our loyalty website, www.magyaranyero.hu serves...
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                    This year, Penny is the winner
                    
                        
																								Date: 2022-09-21 16:11:13
												                    
				
                PENNY Market Kft. won the prestigious Magyar Termékekért Kereskedelmi Nívódíj award, founded by Magyar Termék Nonprofit Kft. and Trade Magazin. It was presented to Géza Vincze, PENNY’s purchasing director, at...
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                    Product innovation gains momentum at Gergely Food
                    
                        
																								Date: 2022-09-15 10:24:37
												                    
				
                Traditions and reforms: both of them are characteristic of the product innovation work by 100% Hungarian-owned Gergely Food Kft. The company even does market research to be familiar with the...
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                    The pensioner from Szeged bought a Hungarian product and received a grand prize of one million
                    
                        
																								Date: 2022-09-06 10:44:28
												                    
				
                87 trademarked products of five manufacturers participated in Magyar Termék Nonprofit Kft. “Buy Hungarian products, spin and win!” in a spring community raffle. The promotion broke all records so far:...
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                    August is the month of Hungarian products
                    
                        
																								Date: 2022-09-02 08:28:15
												                    
				
                In August nine Hungarian FMCG manufacturers took part in the Hungarian product month programme, which was organised by Hungarian Product Nonprofit Kft. Managing director Eszter Benedek explained that every year...
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                    Aldi plays a significant role in the month of domestic products
                    
                        
																								Date: 2022-08-03 07:49:39
												                    
				
                As we wrote about earlier, the month of domestic products will be organized this August with the participation of nine domestic manufacturers. The message of this is that Hungarian Product...
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                    One step ahead – AGÓRA Conference
                    
                        
																								Date: 2022-07-31 13:56:56
												                    
				
                Significant changes have accured recently in the world economy, affecting Hungarian companies too: inflation, energy prices, sustainability issues. The annual traditional conference of Magyar Termék Nonprofit Kft. focuses on and...
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                    The winner of the PENNY prize draw received one million
                    
                        
																								Date: 2022-07-26 10:28:14
												                    
				
                During the joint prize campaign with Magyar Termék Nonprofit Kft., the participants could win a valuable pair of headphones as a daily gift, and a smart watch as a weekly...
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                    Fighting bacteria and microbes with silver ions
                    
                        
																								Date: 2022-06-24 09:15:32
												                    
				
                Two Hungarian companies, disinfectant maker Immunetec and cleaning supplies manufacturer BONUS have teamed up to develop Hungary’s first active antimicrobial sponge. Bioactive Sponge has silver ion molecules, which are gradually...
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                    Hungarian Product launches loyalty website
                    
                        
																								Date: 2022-06-15 07:00:29
												                    
				
                With prize games for Spar and CBA, the loyalty website of Hungarian Product Nonprofit Kft. was launched on 10 March. Managing director Eszter Benedek explained that www.magyaranyero.hu serves as an...
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                    Both production and sales are on a growth path
                    
                        
																								Date: 2022-06-14 11:00:32
												                    
				
                From 2022 Koch’s Torma Kft.’s portfolio also contains Develey products. Head of sales József Bacskai told that the company’s sales grew by double-digit numbers in 2021 – in Hungary and...
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                    (HU) Két csomag Detki keksz vásárlásával Apple csomagot nyert egy budapesti kétgyermekes anyuka
                    
                        
																								Date: 2022-06-03 10:00:52
												                    
				
                Sorry, this entry is only available in HU....
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                    Speed Dating to find the real thing
                    
                        
																								Date: 2022-05-20 08:44:11
												                    
				
                Hungarian Product Nonprofit Kft. has held its usual year-starting marketing forum in a special format: they invited trademark users to a Speed Dating event to a multiplex cinema in Budapest....
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                    Hell: Hungarian milk containing Energy Coffee conquers new markets
                    
                        
																								Date: 2022-05-19 08:35:40
												                    
				
                Szikszó-based Hell Energy Magyarország Kft. doubled is aluminium can production capacity to 3 billion/year last year. From their new innovations iced coffee Energy Coffee Coconut, which is made with lactose-free...
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                    The Hungarian Product Nonprofit Ltd. launched its campaign series with the hazai az igazi slogan
                    
                        
																								Date: 2022-03-09 11:44:55
												                    
				
                The Magyar Termék Nonprofit Kft. launched its campaign series with the slogan “hazai az igazi” slogan to draw the attention of customers to products of reliable Hungarian origin and thus...
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                    Intensive integrated campaign for real domestic: almost 5,000 products from 210 companies are eligible for trademarks
                    
                        
																								Date: 2022-03-09 10:06:05
												                    
				
                “The hungarian is the real thing” is the slogan of the 2022 campaign series of the Hungarian Product Nonprofit Ltd. Its aim is to convey the message about controlled, reliable...
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                    Magazine: Richer in flavours
                    
                        
																								Date: 2022-03-04 06:32:22
												                    
				
                In the last 10 years the wet condiment category didn’t stop developing, and after the panic-buying in 2020 sales didn’t drop in 2021 either. We learned from Anita Plánk, Unilever...
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                    The most Hungarian brand
                    
                        
																								Date: 2022-03-03 10:42:57
												                    
				
                Lately, trademarks have been playing an increasingly important role in the consumer perception of packaged foods and have also started to affect buying decisions more frequently. On the ‘digital shelves’...
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