Tag "Magyar Termék Nonprofit Kft."
Magazine: Richer in flavours
Date: 2022-03-04 06:32:22
In the last 10 years the wet condiment category didn’t stop developing, and after the panic-buying in 2020 sales didn’t drop in 2021 either. We learned from Anita Plánk, Unilever...
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The most Hungarian brand
Date: 2022-03-03 10:42:57
Lately, trademarks have been playing an increasingly important role in the consumer perception of packaged foods and have also started to affect buying decisions more frequently. On the ‘digital shelves’...
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OFA – A new form of support is financing trademark use
Date: 2022-03-03 09:41:42
The National Employment Foundation (OFA) and Hungarian Product Nonprofit Kft. have signed a cooperation agreement. As part of this, OFA offers financial support to nearly 50 social cooperatives – form...
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Hungarian Product: Two hundred trademark users!
Date: 2022-01-24 08:51:44
2021 was a record year for Hungarian Product Nonprofit Kft., as the number of trademark using companies went above 200, the company cooperated with retailers 35 times, organised the Hungarian...
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Hungarian Product trademark turns costs into savings
Date: 2022-01-10 10:15:52
Eszter Benedek, managing director of Hungarian Product Nonprofit Kft. explained that a company which decides to start using the trademark has to calculate with two types of fees: 1. the...
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Penny Market prize game: 22 trademark users joined
Date: 2021-11-16 10:58:19
Hungarian Product Nonprofit Kft. organised a tailor-made prize game with Penny Market for the first time. According to Hungarian Product’s managing director Eszter Benedek, the first week’s data forecast that...
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Growing proportion of poultry liver patés
Date: 2021-11-08 11:51:06
With annual sales nearing 10,000 tonnes, meat spreads constitute a rather small segment in the processed meat category, with a 4-percent value share and a 5.7-percent volume share of the...
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SPAR comprehensively supports Hungarian products
Date: 2021-10-21 09:45:49
At a press conference organised for promoting SPAR Magyarország’s Hungarian Product Month, managing director Gabriella Heiszler told: they don’t just popularise buying Hungarian on a campaign basis, as SPAR has...
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Artisan methods combined with the expertise of a large firm
Date: 2021-10-11 10:41:45
Kaposvár-based KOMETA 99 Zrt. exports products to more than 40 countries. Managing director Giacomo Pedranzini told that the whole production process takes place in Kaposvár and the company is a...
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Magazine: August is Hungarian Product Month
Date: 2021-09-24 06:27:56
This year Hungarian Product Nonprofit Kft. named August to be Hungarian Product Month for the first time. Managing director Eszter Benedek told that 9 FMCG companies and 5 retailers are...
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Hungarian products brought one million to the lucky winner
Date: 2021-06-21 10:03:31
Almost 170 products of 10 trademark users took part in the joint prize game of Hungarian Product Nonprofit Kft. and METRO, which was called ‘Buy Hungarian and win with Hungarian...
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It is now simpler to find the best prices and Hungarian products
Date: 2021-06-21 10:02:54
An innovative price comparison website was launched this year: shoppy.hu is a free price and product comparison website that can help consumers save money. Thanks to a cooperation with Hungarian...
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Hungarian Product Nonprofit Kft.: The Hungarian products are the winners of the crisis
Date: 2021-06-08 11:22:40
Hungarian products emerged stronger from the crisis, their popularity increased during the pandemic, according to a survey by Magyar Tuote Nonprofit Kft. – Managing Director Benedek Eszter said at the...
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Magazine: Last year’s best promotions rewarded again
Date: 2021-06-08 07:11:41
On 29 April Trade magazin organised the ‘Most successful promotion of the year’ contest’s award ceremony and conference day for the 13th time this year. FMCG promotion campaigns entered the...
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Magazine: Thirty years
Date: 2021-06-04 07:33:27
SPAR Hungary opened its first supermarket in Tata in 1991 and today we operate a 588-store network – 324 SPAR supermarkets, 23 City SPAR supermarkets and 34 INTERSPAR stores –...
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Step out of the box. Successful examples of unusual business steps
Date: 2021-05-20 10:23:28
Why does a meat company make a vegan product? What is a European juice producer doing in the Brazilian jungle and a brewery giant in Castle Hill? Examples of innovative...
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You have to take an unusual business move to bring you success
Date: 2021-05-18 10:08:37
Why does a meat company make a vegan product and make you cold cuts? What is a European juice producer doing in the Brazilian jungle and a brewery giant in...
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(HU) Magyar Termék AGÓRA online konferencia: “Lépj ki a dobozból!”
Date: 2021-05-10 08:00:15
Sorry, this entry is only available in HU....
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Successful campaigns during the pandemic: Magyar Termék has taken gold and silver from the 2020 promotion competition
Date: 2021-05-04 09:58:06
Two 2020 campaigns of Magyar Termék Nonprofit Ltd. have won prizes in the “Most Successful Promotion of the Year 2020” competition. Together with Tricky Communication, they applied for the “Hungarian...
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Magazine: Yogurts make us healthier!
Date: 2021-04-20 07:09:57
Last year was an adventurous one for the yogurt category. The high season was just about to start in March, but in the panic-buying that commenced due to the pandemic...
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Trademark is the best indicator for being Hungarian-made
Date: 2021-04-19 10:47:06
According to a 500-respondent representative survey conducted by InnoFood Marketing at the end of January 2021, for 84.2 percent of consumers it is trademarks that help to identify the Hungarian...
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Less impulse buying, but the trends continue
Date: 2021-04-19 10:13:13
Chocolate, wafer and biscuit sales were affected very much by the COVID-19 pandemic. According to Sándor Sánta, president of Hunbisco, the Association of Hungarian Confectionery Manufacturers, sweets basically disappeared from...
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Waves coming and going in the fruit juice sea
Date: 2021-04-16 08:00:56
In the 1st quarter of 2020 the experts of Sió-Eckes Kft. observed dynamically growing value and volume sales in the FJND market. Sales were also increasing in the June-September period,...
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Magazine: Spreads fighting for a place on the knife
Date: 2021-04-14 07:27:25
In 2020 margarine, butter and other spread retail sales increased by two-digit numbers in the spring period; however, in the HoReCa sector demand fell for these products. Although in the...
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Trendy products from Maspex Olympos
Date: 2021-03-16 16:27:40
Patrícia Peres, brand manager of Maspex Olympos Kft. told our magazine that they rolled out the Apenta Light carbonated soft drink in grape flavour this January, following one of the...
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We accumulate household biscuits the most because of the pandemic
Date: 2021-03-04 11:26:21
We’ve been eating significantly more biscuits since the outbreak of the pandemic. During the large accumulation, the turnover of household biscuits increased by 50 percent, and 50 percent more of...
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The Buy Domestic campaign continues
Date: 2021-02-10 11:50:07
The campaign that encourages the purchase of Hungarian products will continue this year. The Buy Domestic campaign, which was attended by thousands of individuals and more than a hundred companies...
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Príma campaign with #buyhungarian face masks
Date: 2021-01-25 18:06:38
In January Príma implemented a special promotion campaign: they gave Príma face masks to those shoppers who purchased three products with the Hungarian Product trademark at the same time online....
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Successful Foam White Christmas at SPAR
Date: 2021-01-25 15:36:06
According to Eszter Benedek, managing director of Hungarian Product Nonprofit Kft., their promotion campaign with SPAR was a big success last December. All Hungarian Product trademark bearing products available in...
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Prima’s campaign with gift #veddahazait mask has started
Date: 2021-01-14 11:38:39
On January 11, the two-week campaign, which lasts for the duration of the mask set, began, in which Prima will give away gifts to customers who buy at least three...
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