Magyar Termék Nonprofit Kft. - Trademagazin

One step ahead – AGÓRA Conference
Date: 2022-07-31 13:56:56

Significant changes have accured recently in the world economy, affecting Hungarian companies too: inflation, energy prices, sustainability issues. The annual traditional conference of Magyar Termék Nonprofit Kft. focuses on and...

The winner of the PENNY prize draw received one million
Date: 2022-07-26 10:28:14

During the joint prize campaign with Magyar Termék Nonprofit Kft., the participants could win a valuable pair of headphones as a daily gift, and a smart watch as a weekly...

Fighting bacteria and microbes with silver ions
Date: 2022-06-24 09:15:32

Two Hungarian companies, disinfectant maker Immunetec and cleaning supplies manufacturer BONUS have teamed up to develop Hungary’s first active antimicrobial sponge. Bioactive Sponge has silver ion molecules, which are gradually...

Hungarian Product launches loyalty website
Date: 2022-06-15 07:00:29

With prize games for Spar and CBA, the loyalty website of Hungarian Product Nonprofit Kft. was launched on 10 March. Managing director Eszter Benedek explained that www.magyaranyero.hu serves as an...

Both production and sales are on a growth path
Date: 2022-06-14 11:00:32

From 2022 Koch’s Torma Kft.’s portfolio also contains Develey products. Head of sales József Bacskai told that the company’s sales grew by double-digit numbers in 2021 – in Hungary and...

(HU) Két csomag Detki keksz vásárlásával Apple csomagot nyert egy budapesti kétgyermekes anyuka
Date: 2022-06-03 10:00:52

Sorry, this entry is only available in HU....

Speed Dating to find the real thing
Date: 2022-05-20 08:44:11

Hungarian Product Nonprofit Kft. has held its usual year-starting marketing forum in a special format: they invited trademark users to a Speed Dating event to a multiplex cinema in Budapest....

Hell: Hungarian milk containing Energy Coffee conquers new markets
Date: 2022-05-19 08:35:40

Szikszó-based Hell Energy Magyarország Kft. doubled is aluminium can production capacity to 3 billion/year last year. From their new innovations iced coffee Energy Coffee Coconut, which is made with lactose-free...

The Hungarian Product Nonprofit Ltd. launched its campaign series with the hazai az igazi slogan
Date: 2022-03-09 11:44:55

The Magyar Termék Nonprofit Kft. launched its campaign series with the slogan “hazai az igazi” slogan to draw the attention of customers to products of reliable Hungarian origin and thus...

Intensive integrated campaign for real domestic: almost 5,000 products from 210 companies are eligible for trademarks
Date: 2022-03-09 10:06:05

“The hungarian is the real thing” is the slogan of the 2022 campaign series of the Hungarian Product Nonprofit Ltd. Its aim is to convey the message about controlled, reliable...

Magazine: Richer in flavours
Date: 2022-03-04 06:32:22

In the last 10 years the wet condiment category didn’t stop developing, and after the panic-buying in 2020 sales didn’t drop in 2021 either. We learned from Anita Plánk, Unilever...

The most Hungarian brand
Date: 2022-03-03 10:42:57

Lately, trademarks have been playing an increasingly important role in the consumer perception of packaged foods and have also started to affect buying decisions more frequently. On the ‘digital shelves’...

OFA – A new form of support is financing trademark use
Date: 2022-03-03 09:41:42

The National Employment Foundation (OFA) and Hungarian Product Nonprofit Kft. have signed a cooperation agreement. As part of this, OFA offers financial support to nearly 50 social cooperatives – form...

Hungarian Product: Two hundred trademark users!
Date: 2022-01-24 08:51:44

2021 was a record year for Hungarian Product Nonprofit Kft., as the number of trademark using companies went above 200, the company cooperated with retailers 35 times, organised the Hungarian...

Hungarian Product trademark turns costs into savings
Date: 2022-01-10 10:15:52

Eszter Benedek, managing director of Hungarian Product Nonprofit Kft. explained that a company which decides to start using the trademark has to calculate with two types of fees: 1. the...

Penny Market prize game: 22 trademark users joined
Date: 2021-11-16 10:58:19

Hungarian Product Nonprofit Kft. organised a tailor-made prize game with Penny Market for the first time. According to Hungarian Product’s managing director Eszter Benedek, the first week’s data forecast that...

Growing proportion of poultry liver patés
Date: 2021-11-08 11:51:06

With annual sales nearing 10,000 tonnes, meat spreads constitute a rather small segment in the processed meat category, with a 4-percent value share and a 5.7-percent volume share of the...

SPAR comprehensively supports Hungarian products
Date: 2021-10-21 09:45:49

At a press conference organised for promoting SPAR Magyarország’s Hungarian Product Month, managing director Gabriella Heiszler told: they don’t just popularise buying Hungarian on a campaign basis, as SPAR has...

Artisan methods combined with the expertise of a large firm
Date: 2021-10-11 10:41:45

Kaposvár-based KOMETA 99 Zrt. exports products to more than 40 countries. Managing director Giacomo Pedranzini told that the whole production process takes place in Kaposvár and the company is a...

Magazine: August is Hungarian Product Month
Date: 2021-09-24 06:27:56

This year Hungarian Product Nonprofit Kft. named August to be Hungarian Product Month for the first time. Managing director Eszter Benedek told that 9 FMCG companies and 5 retailers are...

Hungarian products brought one million to the lucky winner
Date: 2021-06-21 10:03:31

Almost 170 products of 10 trademark users took part in the joint prize game of Hungarian Product Nonprofit Kft. and METRO, which was called ‘Buy Hungarian and win with Hungarian...

It is now simpler to find the best prices and Hungarian products
Date: 2021-06-21 10:02:54

An innovative price comparison website was launched this year: shoppy.hu is a free price and product comparison website that can help consumers save money. Thanks to a cooperation with Hungarian...

Hungarian Product Nonprofit Kft.: The Hungarian products are the winners of the crisis
Date: 2021-06-08 11:22:40

Hungarian products emerged stronger from the crisis, their popularity increased during the pandemic, according to a survey by Magyar Tuote Nonprofit Kft. – Managing Director Benedek Eszter said at the...

Magazine: Last year’s best promotions rewarded again
Date: 2021-06-08 07:11:41

On 29 April Trade magazin organised the ‘Most successful promotion of the year’ contest’s award ceremony and conference day for the 13th time this year. FMCG promotion campaigns entered the...

Magazine: Thirty years
Date: 2021-06-04 07:33:27

SPAR Hungary opened its first supermarket in Tata in 1991 and today we operate a 588-store network – 324 SPAR supermarkets, 23 City SPAR supermarkets and 34 INTERSPAR stores –...

Step out of the box. Successful examples of unusual business steps
Date: 2021-05-20 10:23:28

Why does a meat company make a vegan product? What is a European juice producer doing in the Brazilian jungle and a brewery giant in Castle Hill? Examples of innovative...

You have to take an unusual business move to bring you success
Date: 2021-05-18 10:08:37

Why does a meat company make a vegan product and make you cold cuts? What is a European juice producer doing in the Brazilian jungle and a brewery giant in...

(HU) Magyar Termék AGÓRA online konferencia: “Lépj ki a dobozból!”
Date: 2021-05-10 08:00:15

Sorry, this entry is only available in HU....

Successful campaigns during the pandemic: Magyar Termék has taken gold and silver from the 2020 promotion competition
Date: 2021-05-04 09:58:06

Two 2020 campaigns of Magyar Termék Nonprofit Ltd. have won prizes in the “Most Successful Promotion of the Year 2020” competition. Together with Tricky Communication, they applied for the “Hungarian...

Magazine: Yogurts make us healthier!
Date: 2021-04-20 07:09:57

Last year was an adventurous one for the yogurt category. The high season was just about to start in March, but in the panic-buying that commenced due to the pandemic...

One step ahead – AGÓRA Conference Date: 2022-07-31 13:56:56

The winner of the PENNY prize draw received one million Date: 2022-07-26 10:28:14

Fighting bacteria and microbes with silver ions Date: 2022-06-24 09:15:32

Hungarian Product launches loyalty website Date: 2022-06-15 07:00:29

Both production and sales are on a growth path Date: 2022-06-14 11:00:32

(HU) Két csomag Detki keksz vásárlásával Apple csomagot nyert egy budapesti kétgyermekes anyuka Date: 2022-06-03 10:00:52

Speed Dating to find the real thing Date: 2022-05-20 08:44:11

Hell: Hungarian milk containing Energy Coffee conquers new markets Date: 2022-05-19 08:35:40

The Hungarian Product Nonprofit Ltd. launched its campaign series with the hazai az igazi slogan Date: 2022-03-09 11:44:55

Intensive integrated campaign for real domestic: almost 5,000 products from 210 companies are eligible for trademarks Date: 2022-03-09 10:06:05

Magazine: Richer in flavours Date: 2022-03-04 06:32:22

The most Hungarian brand Date: 2022-03-03 10:42:57

OFA – A new form of support is financing trademark use Date: 2022-03-03 09:41:42

Hungarian Product: Two hundred trademark users! Date: 2022-01-24 08:51:44

Hungarian Product trademark turns costs into savings Date: 2022-01-10 10:15:52

Penny Market prize game: 22 trademark users joined Date: 2021-11-16 10:58:19

Growing proportion of poultry liver patés Date: 2021-11-08 11:51:06

SPAR comprehensively supports Hungarian products Date: 2021-10-21 09:45:49

Artisan methods combined with the expertise of a large firm Date: 2021-10-11 10:41:45

Magazine: August is Hungarian Product Month Date: 2021-09-24 06:27:56

Hungarian products brought one million to the lucky winner Date: 2021-06-21 10:03:31

It is now simpler to find the best prices and Hungarian products Date: 2021-06-21 10:02:54

Hungarian Product Nonprofit Kft.: The Hungarian products are the winners of the crisis Date: 2021-06-08 11:22:40

Magazine: Last year’s best promotions rewarded again Date: 2021-06-08 07:11:41

Magazine: Thirty years Date: 2021-06-04 07:33:27

Step out of the box. Successful examples of unusual business steps Date: 2021-05-20 10:23:28

You have to take an unusual business move to bring you success Date: 2021-05-18 10:08:37

(HU) Magyar Termék AGÓRA online konferencia: “Lépj ki a dobozból!” Date: 2021-05-10 08:00:15

Successful campaigns during the pandemic: Magyar Termék has taken gold and silver from the 2020 promotion competition Date: 2021-05-04 09:58:06

Magazine: Yogurts make us healthier! Date: 2021-04-20 07:09:57