Growing popularity for the Hungarian Product loyalty website among manufacturers

By: Trademagazin editor Date: 2023. 06. 06. 16:51

It was in last March that Hungarian Product Nonprofit Kft. launched its loyalty website, www.magyaranyero.hu. The website was created for the integrated implementation of prize games and it already has 52,000 registered users.

This article is available for reading in Trade magazin 2023/6-7.

Eszter Benedek, managing director of Hungarian Product Nonprofit Kft.: “The rapid development of the website shows that a platform like this is a big help to partners in reaching consumers, plus it provides detailed statistical data, and segmented and targeted information.”

What is more, not only collective promotion campaigns, but the individual prize games of trademark user manufacturers can also be implemented on the loyalty platform – but only for their products bearing the Hungarian Product trademark.

In May Abonett and Detki launched their joint prize game on the website, while Magyar Piszke Papír with Rossmann, and Sofidel Hungary with Tesco also had their campaigns running. Parallel to these, the collective promotions of Hungarian Product are also being implemented at www.magyaranyero.hu. //