Tag "CBA"
Retail Award of Excellence for Hungarian Products: success for CBA and domestic products
For CBA Kereskedelmi Kft. winning the 2024 Retail Award of Excellence for Hungarian Products isn’t only an honour, but also a strong confirmation of its commitment to Hungarian products. This...
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Supplier and buyer goals align, but challenges and plans vary by channel – We were learning together (Business Days 2024 Part 1)
From Tuesday the students of the FMCG Open University had the chance to dive into the science of retail trade. This article is available for reading in Trade magazin 2024/11...
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CBA asked Strand Festival participants about AI use
Nearly 2,000 people completed CBA’s questionnaire survey during the 3 days of Strand Festival. This article is available for reading in Trade magazin 2024/10 The survey tried to find out...
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Most domestic companies already use artificial intelligence
Artificial intelligence significantly increases the competitiveness of domestic companies – this is supported by the latest research of Magyar Termék Nonprofit Kft., which was conducted in August among companies using...
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Hungarian gives you more – over 50 brands participating in the August campaign of Hungarian Product
Hungarian Product Nonprofit Kft. is getting ready for its August “Hungarian gives you more” campaign. This article is available for reading in Trade magazin 2024/8-9 Participation is free in the...
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Most domestic companies already use artificial intelligence
Artificial intelligence significantly increases the competitiveness of domestic companies – this is supported by the latest research of Magyar Termék Nonprofit Kft., which was conducted in August among companies using...
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This is how the shops will be open on the long weekend of August 20
August 20th falls on a Tuesday this year, which means that this holiday will also be a public holiday, so most shops will be closed. Below is a summary of...
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As many HUNGARIAN GOALS at the EB, as many percentage discounts in CBA and PRIMA stores!
With the approach of the EC and the participation of the Hungarian team, the atmosphere is increasing throughout the country. Everyone is already waiting to see how the national eleven...
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FMCG retailer ranking 2023 is out now
Lidl, SPAR and Tesco are the top three, but there are changes! FMCG retail had a difficult year, with the inflation – which was particularly high in the sector –...
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Loyalty site magyaranyero.hu is dedicated to customers looking for domestic products
was more than two years ago that Hungarian Product Nonprofit Kft. launched its loyalty site www.magyaranyero.hu. The website was created with the goal of having a platform through which manufacturers...
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CBA is working for the success of its partners
In 2023 CBA continued its efforts to provide its franchise partners, who operate CBA and Príma stores, with as many tools as possible to be successful. This article is available...
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No surprises? Yes, there are!
At first glance not much has changed in the top 10 since last year, but a closer look at the numbers will reveal a thing or two… This article is...
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Systemic thinking
On 25 January the 17th awards gala of the Hungarian Franchise Association took place at the Hilton Budapest Hotel, where the 2023 Franchise Network of the Year Award went to Alma...
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Actor László Szacsvay helps customers in Príma stores!
Many people were surprised in recent days when self-service cash registers were used in the CBA and Príma stores operated by Vörösvár Kft. Because instead of the usual female voice,...
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The new Príma opened in Pesterzsébet
The capital is XX. district, at Vágóhíd utca 44, the store has a serious tradition, as Rubók Kft. has been operating the food unit operating here for 20 years. Recently,...
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StarStore – Év Kereskedője 2023: Átadtuk a díjakat
A Trade magazin idén már 9. alkalommal hívta versenyezni a Magyarországon bejegyzett székhellyel rendelkező értékesítési pontokat és üzletláncokat. A rangos verseny díjátadására a szakma legnagyobb konferenciájának, a Business Daysnek gálavacsoráján került...
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CBA: fókuszban a Magyar Termék védjegyes termékek! – A vállalat tovább erősíti a Magyar Termék Nonprofit Kft.-vel közös együttműködését
A hazai kereskedelmi üzletláncok közül a CBA is kiemelten kezeli a kiváló minőségű magyar termékek széles körű forgalmazását. Ennek hátterében több fontos tényező áll, amelyek magyarázzák, miért helyez a vállalat...
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A várakozások fölött a Magyar Termék védjegyet használók éves árbevétele
Az utóbbi időszak gazdasági fejleményei hatására a korábbiaknál is magasabb szintet ért el a hazai fogyasztók árérzékenysége. Ennek következtében a vásárlók egyre megfontoltabban és tudatosabban választanak, aminek köszönhetően keresettebbé váltak...
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Együtt hajóztunk (1. rész)
Az Anglia legyőzésére küldött Spanyol Armada 1588-ban 130 hajóból állt – ehhez képest 2023 szeptemberében Tapolcán, a Hotel Pelionban közel 1100 fős „hajóhad” gyűlt össze az idei Business Days konferencián....
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This year, the National Association of Large Families and the CBA are organizing a fundraiser for families with small children
The joint fundraising campaign of the National Association of Large Families (NOE) and the CBA and Príma store network called “Young people for families with small children” started on Friday...
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Személyesen vagy online?
Az elmúlt években a koronavírus számos országban, így hazánkban is jelentős mértékben hozzájárult az online értékesítés népszerűségének növekedéséhez. Bár kijelenthető, hogy az online piac egyre nagyobb szeletét teszi ki a...
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Továbbra is sikeres a CBA és Príma hálózat
„A 2022-es esztendő is bővelkedett kihívásokban, melyekre megfelelő válaszokat kellett adnia a hálózatnak. Az elmúlt években elkezdődött fejlesztések megteremtették annak alapfeltételeit, hogy a feladatokat sikeresen teljesítsük. Ugyanis a megfelelő működés egyik legfontosabb...
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Violife offers vegan alternatives with a diverse portfolio
In May Violife appears on the shelves of Hungarian stores with a wide range of plant-based, dairy-, gluten- and preservative-free products. This article is available for reading in Trade magazin...
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Unbeatable top 3 – The 2022 ranking of FMCG retailers is out now
Both the economy and the FMCG sector had an eventful past few years. New measures, a transformed market environment, and constantly changing shopper reactions…There wasn’t much we could get used...
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Growing popularity for the Hungarian Product loyalty website among manufacturers
It was in last March that Hungarian Product Nonprofit Kft. launched its loyalty website, www.magyaranyero.hu. The website was created for the integrated implementation of prize games and it already has...
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The 2022 ranking of FMCG retailers is out now – Unbeatable top 3
2022 was yet another year when discounters continued their superb performance. This is why it isn’t surprising at all that Lidl held on to the No.1 spot with a comfortable...
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Aldi and Lidl have reduced their prices, Tesco and Spar are choosing a different path
While Aldi and Lidl are constantly reducing the prices of some of their products, Tesco and Spar do not see this as a good strategy, at least not directly, vg.hu...
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Retail chains reduced the prices of several products in consultation with suppliers
As a result of the negotiations with suppliers, the retail chains reduced the prices of several goods, mainly dairy products, including cheese and butter, which at the same time reported...
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CBA wins prestigious trade award
It is a great honour for us to have our efforts in promoting Hungarian groceries rewarded with a special award, in the Retail Award of Excellence for Hungarian Products programme....
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The 2022 plastic and garbage ranking of domestic grocery stores has been published
A comprehensive report was prepared on how much single-use plastic and packaging materials burden the environment with the largest food retail chains present in our country. The research was carried...
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