CBA - Trademagazin

Systemic thinking
Date: 2024-03-27 11:20:24

On 25 January the 17th awards gala of the Hungarian Franchise Association took place at the Hilton Budapest Hotel, where the 2023 Franchise Network of the Year Award went to Alma...

Actor László Szacsvay helps customers in Príma stores!
Date: 2024-03-13 11:41:46

Many people were surprised in recent days when self-service cash registers were used in the CBA and Príma stores operated by Vörösvár Kft. Because instead of the usual female voice,...

The new Príma opened in Pesterzsébet
Date: 2024-03-12 11:59:36

The capital is XX. district, at Vágóhíd utca 44, the store has a serious tradition, as Rubók Kft. has been operating the food unit operating here for 20 years. Recently,...

StarStore – Év Kereskedője 2023: Átadtuk a díjakat
Date: 2024-01-15 11:59:46

A Trade magazin idén már 9. alkalommal hívta versenyezni a Magyarországon bejegyzett székhellyel rendelkező értékesítési pontokat és üzletláncokat. A rangos verseny díjátadására a szakma legnagyobb konferenciájának, a Business Daysnek gálavacsoráján került...

CBA: fókuszban a Magyar Termék védjegyes termékek! – A vállalat tovább erősíti a Magyar Termék Nonprofit Kft.-vel közös együttműködését
Date: 2023-12-13 11:12:26

A hazai kereskedelmi üzletláncok közül a CBA is kiemelten kezeli a kiváló minőségű magyar termékek széles körű forgalmazását. Ennek hátterében több fontos tényező áll, amelyek magyarázzák, miért helyez a vállalat...

A várakozások fölött a Magyar Termék védjegyet használók éves árbevétele
Date: 2023-12-07 10:45:55

Az utóbbi időszak gazdasági fejleményei hatására a korábbiaknál is magasabb szintet ért el a hazai fogyasztók árérzékenysége. Ennek következtében a vásárlók egyre megfontoltabban és tudatosabban választanak, aminek köszönhetően keresettebbé váltak...

Együtt hajóztunk (1. rész)
Date: 2023-11-14 12:27:32

Az Anglia legyőzésére küldött Spanyol Armada 1588-ban 130 hajóból állt – ehhez képest 2023 szeptemberében Tapolcán, a Hotel Pelionban közel 1100 fős „hajóhad” gyűlt össze az idei Business Days konferencián....

This year, the National Association of Large Families and the CBA are organizing a fundraiser for families with small children
Date: 2023-11-03 12:11:48

The joint fundraising campaign of the National Association of Large Families (NOE) and the CBA and Príma store network called “Young people for families with small children” started on Friday...

Személyesen vagy online?
Date: 2023-10-05 11:22:02

Az elmúlt években a koronavírus számos országban, így hazánkban is jelentős mértékben hozzájárult az online értékesítés népszerűségének növekedéséhez. Bár kijelenthető, hogy az online piac egyre nagyobb szeletét teszi ki a...

Továbbra is sikeres a CBA és Príma hálózat
Date: 2023-07-24 10:50:40

„A 2022-es esztendő is bővelkedett kihívásokban, melyekre megfelelő válaszokat kellett adnia a hálózatnak. Az elmúlt években elkezdődött fejlesztések megteremtették annak alapfeltételeit, hogy a feladatokat sikeresen teljesítsük. Ugyanis a megfelelő működés egyik legfontosabb...

Violife offers vegan alternatives with a diverse portfolio
Date: 2023-06-15 11:14:37

In May Violife appears on the shelves of Hungarian stores with a wide range of plant-based, dairy-, gluten- and preservative-free products. This article is available for reading in Trade magazin...

Unbeatable top 3 – The 2022 ranking of FMCG retailers is out now
Date: 2023-06-07 11:10:55

Both the economy and the FMCG sector had an eventful past few years. New measures, a transformed market environment, and constantly changing shopper reactions…There wasn’t much we could get used...

Growing popularity for the Hungarian Product loyalty website among manufacturers
Date: 2023-06-06 16:51:49

It was in last March that Hungarian Product Nonprofit Kft. launched its loyalty website, www.magyaranyero.hu. The website was created for the integrated implementation of prize games and it already has...

The 2022 ranking of FMCG retailers is out now – Unbeatable top 3
Date: 2023-06-06 16:24:01

2022 was yet another year when discounters continued their superb performance. This is why it isn’t surprising at all that Lidl held on to the No.1 spot with a comfortable...

Aldi and Lidl have reduced their prices, Tesco and Spar are choosing a different path
Date: 2023-03-09 14:42:29

While Aldi and Lidl are constantly reducing the prices of some of their products, Tesco and Spar do not see this as a good strategy, at least not directly, vg.hu...

Retail chains reduced the prices of several products in consultation with suppliers
Date: 2023-03-07 12:34:58

As a result of the negotiations with suppliers, the retail chains reduced the prices of several goods, mainly dairy products, including cheese and butter, which at the same time reported...

CBA wins prestigious trade award
Date: 2023-01-24 10:52:50

It is a great honour for us to have our efforts in promoting Hungarian groceries rewarded with a special award, in the Retail Award of Excellence for Hungarian Products programme....

The 2022 plastic and garbage ranking of domestic grocery stores has been published
Date: 2022-12-15 11:40:16

A comprehensive report was prepared on how much single-use plastic and packaging materials burden the environment with the largest food retail chains present in our country. The research was carried...

The joint action of NOE, CBA and the Príma store network helps 350-400 families
Date: 2022-11-22 11:39:34

This year, during the program called “Young people for families with small children”, 7.5 tons of donations were collected, from which 350-400 families in need will receive help in the...

In the CBA Príma stores, the purchase of price-capped eggs is already restricted
Date: 2022-11-11 12:02:47

Another response to the widening of the price cap has been received: a maximum of 30 eggs at the official price can be purchased in CBA Príma stores. This means...

(HU) Ott voltunk a (játék)szeren (1. rész)
Date: 2022-11-07 23:11:36

Between 19 and 23 September, the Trade Playground was full: Trade magazine organised its Business Days conference for the 15th time. Almost 900 decision-makers gathered from the HoReCa and FMCG...

Recession-proof solutions at the AGÓRA conference
Date: 2022-11-04 10:04:35

More than 150 trademark users sent their representatives to Hungarian Product Nonprofit Kft.’s 8th Agóra conference in Esztergom. Managing director Eszter Benedek welcomed participants and told: they believe that sharing knowledge...

This is how customer habits have changed according to SPAR, Tesco, Penny, Auchan and CBA
Date: 2022-10-11 13:50:44

We are not giving up anything, but people have started buying down and because of the high food inflation of 35.2 percent. More and more people are complaining that the...

August is the month of Hungarian products
Date: 2022-09-02 08:28:15

In August nine Hungarian FMCG manufacturers took part in the Hungarian product month programme, which was organised by Hungarian Product Nonprofit Kft. Managing director Eszter Benedek explained that every year...

CBA is 30 years old: They are celebrating customers
Date: 2022-06-17 07:15:19

Ten retailers founded the CBA chain in May 1992. Today it is one of the country’s biggest retailers, and its Príma stores are also very popular –another four of these...

Hungarian Product launches loyalty website
Date: 2022-06-15 07:00:29

With prize games for Spar and CBA, the loyalty website of Hungarian Product Nonprofit Kft. was launched on 10 March. Managing director Eszter Benedek explained that www.magyaranyero.hu serves as an...

Out now!
Date: 2022-06-08 11:48:31

…I mean the 2021 ranking of FMCG retailers has already been published, and you can read about it in detail in the present issue of our magazine. There was no...

Aluminium cans are valuable
Date: 2022-06-08 07:29:27

Aluminium is one of the most valued recyclable materials, and by recycling it 95% of the energy used in manufacturing new aluminium can be saved. In Hungary more than 1...

AKI monitors prices in ever more places
Date: 2022-06-08 07:02:34

The market price information system (PÁIR) of the Institute of Agricultural Economics (AKI) also monitors the consumer prices of food products. Recently this data collection has been expanded to 10...

Instant payment in CBA Príma store
Date: 2022-06-08 07:00:27

Laurel has developed a QR code based instant payment solution. The new payment form debuted in a CBA Príma store in Budapest at the end of May. This payment system...

Systemic thinking Date: 2024-03-27 11:20:24

Actor László Szacsvay helps customers in Príma stores! Date: 2024-03-13 11:41:46

The new Príma opened in Pesterzsébet Date: 2024-03-12 11:59:36

StarStore – Év Kereskedője 2023: Átadtuk a díjakat Date: 2024-01-15 11:59:46

CBA: fókuszban a Magyar Termék védjegyes termékek! – A vállalat tovább erősíti a Magyar Termék Nonprofit Kft.-vel közös együttműködését Date: 2023-12-13 11:12:26

A várakozások fölött a Magyar Termék védjegyet használók éves árbevétele Date: 2023-12-07 10:45:55

Együtt hajóztunk (1. rész) Date: 2023-11-14 12:27:32

This year, the National Association of Large Families and the CBA are organizing a fundraiser for families with small children Date: 2023-11-03 12:11:48

Személyesen vagy online? Date: 2023-10-05 11:22:02

Továbbra is sikeres a CBA és Príma hálózat Date: 2023-07-24 10:50:40

Violife offers vegan alternatives with a diverse portfolio Date: 2023-06-15 11:14:37

Unbeatable top 3 – The 2022 ranking of FMCG retailers is out now Date: 2023-06-07 11:10:55

Growing popularity for the Hungarian Product loyalty website among manufacturers Date: 2023-06-06 16:51:49

The 2022 ranking of FMCG retailers is out now – Unbeatable top 3 Date: 2023-06-06 16:24:01

Aldi and Lidl have reduced their prices, Tesco and Spar are choosing a different path Date: 2023-03-09 14:42:29

Retail chains reduced the prices of several products in consultation with suppliers Date: 2023-03-07 12:34:58

CBA wins prestigious trade award Date: 2023-01-24 10:52:50

The 2022 plastic and garbage ranking of domestic grocery stores has been published Date: 2022-12-15 11:40:16

The joint action of NOE, CBA and the Príma store network helps 350-400 families Date: 2022-11-22 11:39:34

In the CBA Príma stores, the purchase of price-capped eggs is already restricted Date: 2022-11-11 12:02:47

(HU) Ott voltunk a (játék)szeren (1. rész) Date: 2022-11-07 23:11:36

Recession-proof solutions at the AGÓRA conference Date: 2022-11-04 10:04:35

This is how customer habits have changed according to SPAR, Tesco, Penny, Auchan and CBA Date: 2022-10-11 13:50:44

August is the month of Hungarian products Date: 2022-09-02 08:28:15

CBA is 30 years old: They are celebrating customers Date: 2022-06-17 07:15:19

Hungarian Product launches loyalty website Date: 2022-06-15 07:00:29

Out now! Date: 2022-06-08 11:48:31

Aluminium cans are valuable Date: 2022-06-08 07:29:27

AKI monitors prices in ever more places Date: 2022-06-08 07:02:34

Instant payment in CBA Príma store Date: 2022-06-08 07:00:27