Hungarian Product and Rossmann join forces for Hungarian beauty brands

By: Trademagazin editor Date: 2022. 11. 14. 09:10

Hungarian Product Nonprofit Kft. and Rossmann Magyarország Kft. have teamed up to promote up-and-coming Hungarian beauty brands. On 23 September 2022 they organised an event, where no less than 26 Hungarian beauty product makers introduced themselves.

Representatives of 26 brands presented themselves at the event

Eszter Benedek
managing director
Hungarian Product Nonprofit Kft.

Eszter Benedek, managing director of Hungarian Product Nonprofit Kft. told before the programme started that sharing their knowledge and doing marketing together can make Hungarian companies more successful. “We offer the same cooperation model to beauty brands that 220 firms are already using, and which has already made their 5,000 trademark bearing products more popular” – she added.

László Flórián
managing director
Rossmann Magyarország

László Flórián, managing director of Rossmann Magyarország Kft. spoke about the importance of bringing local products to shoppers: Rossmann operates 4,300 drugstores in 8 countries, where about 17,000 SKUs are sold, from which 2,000 are private labels. “Shoppers will be happier to buy Hungarian beauty products if there is enough information available about them. We facilitate this “meeting” with our online and offline tools” – told Mr Flórián.

The more than 100 participants attended presentations and round-table discussions

Quality products galore

To the special day more than 26 Hungarian beauty brands sent their representatives. There were more than 100 participants, who could listen to presentations and roundtable discussions. Mr Flórián was happy to see the great interest in the event and the abundance of quality products.

Péter Bednarik
purchasing manager
Rossmann Magyarország

Péter Bednarik, purchasing manager of Rossmann Magyarország Kft.: “The majority of products have characteristics that focus not only on beauty, but health too. We will give them every chance to grow, and it is also our objective to show shoppers the great value behind Hungarian brands.”

United we stand!

The programme’s organisers are convinced that success lies in collective power. Eszter Benedek opined that they had reached their goal: they brought together and got to know Hungarian-made beauty product brands. She called attention to the fact that in the present difficult economic climate marketing activities that are financed collectively can prove to be a recession-proof solution for the Hungarian beauty industry. //

KNK stands for communication, growth and creativity

Katalin Knapcsek
founder-CEO
KNK

Katalin Knapcsek, founder and CEO of KNK: “Hungarian Beauties, Hungarian Values” was a labour of love, which was our own work from beginning to end. It really makes me happy that the first project has already brought great success for our partners. We are looking forward to part two.” KNK has been supporting the work of Hungarian Product Nonprofit Kft. since 2016. //