Tag "L’Oréal Magyarország"
New products in the shower and outside!
This article is available for reading in Trade magazin 2024/11 According to a NIQ report, the shower gel market grew by 16.7% year-on-year in the January-August 2024 period. This growth...
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Men’s hair care: style and innovation
This article is available for reading in Trade magazin 2024/10 Mariann Karsai, brand manager of Henkel Magyarország Kft. informs that according to NIQ data, in the first half of 2024...
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Taking facial care to the next level
This article is available for reading in Trade magazin 2024/10 Analysing NIQ data from January to June, Luca Varga – trade marketing manager of L’Oréal Magyarország – points out that...
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Gift sets: the stars of Christmas
This article is available for reading in Trade magazin 2024/8-9 Péter Tóth, trade marketing manager of L’Oréal Magyarország says consumers are largely influenced by prices and discounts, primarily because of...
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Great skin in winter and summer
Values sales were up 17.5% in the body lotion category over the past year and volume sales grew by 21%. The former was mainly the result of price increases in...
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Serums here, active ingredients there
Traditionally women’s facial care products have been surrounded by greater interest, but as men’s skin care habits have changed in recent years, cosmetics for men are increasingly in the centre...
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New wave of hair care
Citing NIQ data, Luca Varga, trade marketing manager of L’Oréal Magyarország says that the hair dye category grew by 10% in value in 2023. This article is available for reading...
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A new era in facial care
NIQ data indicates that the facial care category is growing steadily in both value and volume. This article is available for reading in Trade magazin 2024/4 Hyaluronic acid, the miracle...
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Hair care in new dimensions
Last year the hair market grew by 18.3% in value compared to the previous year. This article is available for reading in Trade magazin 2024/4 Renewal inside and outside “The...
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Teltház az év beauty eseményén
Három nap alatt telt be a 2000 fős előregisztráció a Rossmann Beauty Expójára, amelyet szeptember 15-én közel 50 kiállító részvételével tartottak meg a Millenáris G épületében. A rendezvényen a legmeghatározóbb nemzetközi beauty márkák...
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Egyre jobban hajlunk a hajápolásra
A járvány alatt átrendeződő fogyasztói szokások még mindig erősen érezhetőek a hajápolási piacon. A megnövekedett otthon töltött idő, a korábban fodrász által végzett kezelések otthoni rutinba való beépítése továbbra is megmaradt....
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Practicality and surprise in a single package
In 2022 the market for Christmas beauty gift sets expanded by nearly 8% in value, driven by increased price levels only, as sales were down more than 15% if measured...
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Hair raising new innovations
We can differentiate between three segments in the hair care category: shampoo, conditioner and treatment. Hair care in general produced a robust, 16.6% value sales growth in 2022. Serum and...
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Hungarian Product and Rossmann join forces for Hungarian beauty brands
Hungarian Product Nonprofit Kft. and Rossmann Magyarország Kft. have teamed up to promote up-and-coming Hungarian beauty brands. On 23 September 2022 they organised an event, where no less than 26...
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More muscular body care segment
According to Zsófia Gózon-Karajz, L’Oréal Magyarország Kft.’s trade marketing manager, global demand keeps rising for body care products. “Body care is important in every season, even though our skin is...
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Gift packs with our favourite brands
Nikolett Szőke, Unilever Magyarország Kft.’s brand manager believes that the success of Christmas gift packs depends on brand, price and the type/format of products in the pack. The top sets...
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Hair care goes way beyond hygiene
Those days when washing hair was a simple hygiene and care routine are behind us, today it is a real beauty care practice. Zsófia Gózon-Karajz, L’Oréal Magyarország Kft.’s trade marketing...
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Magazine: Customers becoming more and more proficient at skin care
Since the outbreak of the pandemic, more time is spent with at-home skin care, which in turn yielded positive sales results in the face care market. Consumers have grown really...
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L’Oréal Hungary will continue its solidarity program in the second wave of the epidemic
L’Oréal Hungary will continue its solidarity program to support the fight against the virus during the second wave of the coronavirus pandemic. The company donates nearly 20,000 products to hospitals...
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Practical and stylish: Gift packs under the Christmas tree
Unilever Magyarország Kft.’s brand manager Lili Kovács told our magazine that the most important decision-making factors for shoppers when buying a Christmas gift pack are a stylish look, the right...
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Hair nourishing at the highest level
According to a survey made by L’Oréal Magyarország, sales in the hair care category augmented by 3.7 percent in value but dropped 4.4 percent in volume in 2019. The company...
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Magazine: Beautiful, natural
According to data from L’Oréal Magyarország, decorative cosmetics sales grew in 2018 and 2019, in both value and volume. However, the growth rate decreased and is likely continue this trend in...
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L’Oréal Hungary was awarded for its corporate responsibility
L’Oréal-UNESCO was awarded for the scholarship for Hungarian Women and Science from one of Hungary’s largest sponsor of corporate responsibility, the CSR Hungary. The organization that was established for over...
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