Nielsen IQ - Trademagazin

The latest research results of SPAR have shown that it is worth representing quality
Date: 2023-05-08 11:53:13

Conscious customers consider it important that the products on the shelves and their packaging, as well as the logistics and food production processes, are transparent, and that their quality is...

Affordability, health, sustainability and comfort influence shopper decisions
Date: 2023-03-03 10:44:17

Everyday life during the cost of living crisis In the middle of the cost of living crisis, the biggest fears of consumers are rising food prices and energy bills. According...

Magyar Vajkrém dairy spread
Date: 2023-01-09 10:53:03

Magyar Vajkrém dairy spread products are made from selected ingredients and are based on an original recipe. All products under the brand are made from milk exclusively produced by Hungarian...

Guaranteed low prices in the constantly changing market conditions – Innovative development projects at dm
Date: 2022-12-20 08:28:25

Prices fixed for four months, dm’s private label products that offer value for money, developing online services and excellent offers to loyalty card holders – these factors have all played...

Battling for space in the freezers
Date: 2022-12-16 12:27:54

Tünde Matyasovszky, Bonafarm Zrt.’s senior brand manager (Valdor): “Convenience product sales soared during the pandemic, as people started stockpiling and cooking at home. After the Covid period raw material and...

Price swing on the playground of inflation
Date: 2022-12-13 10:34:57

At the Business Days conference Ágnes Szűcs-Villányi, NielsenIQ’s regional leader of analytics and the company’s managing director, Erik Vágyi gave a presentation together. They told that the economic situation in...

European shoppers are under pressure, but Christmas is a ray of hope
Date: 2022-12-08 10:04:30

According to Nielsen IQ’s Shopper Trends Pulse report, for which more than 7,700 interviews were conducted in 8 European countries, 92% of consumers feel that grocery prices are rising. They...

Hungarian Product and Rossmann join forces for Hungarian beauty brands
Date: 2022-11-14 09:10:19

Hungarian Product Nonprofit Kft. and Rossmann Magyarország Kft. have teamed up to promote up-and-coming Hungarian beauty brands. On 23 September 2022 they organised an event, where no less than 26...

Moist tissue trend in the toilet paper category
Date: 2022-10-14 10:45:28

Ildikó Kardos, Essity Hungary Kft.’s marketing manager told our magazine that value sales of both classic toilet papers and moist toilet tissues grew, but volume sales of the former dropped...

Surprise, surprise!
Date: 2022-08-28 13:32:08

In 2021 Easter was a strong period for seasonal confectionery products, and value sales increased by double-digit numbers before Christmas too. Lilla Kelemen, Nestlé Hungária Kft.’s brand manager of seasonal...

Sales in the Italian FMCG sector increased by 8% compared to last year
Date: 2022-08-24 22:37:41

The turnover in the Italian FMCG sector reached €11.8 billion in June 2022, growing by 8% on last year’s performance and 5.2% on a like-for-like basis, according to Nielsen IQ...

Poison or trap?
Date: 2022-07-11 10:22:29

Attila Zámbó, category manager of market leader Bábolna Bio Kft. told our magazine that sales of insecticides and insect repellents represented a value of HUF 6.08bn in 2021. Value sales...

Magazine: The picture is getting clearer
Date: 2022-05-31 06:03:49

Viktória Müller, Unilever Magyarország Kft.’s brand manager told our magazine that demand increased for cleaning products with a disinfecting function. “Branded products have improved their performance, as shoppers trust these...

Magazine: Focusing on the comfort and safety of babies
Date: 2022-05-27 06:03:50

NielsenIQ data reveals that volume sales were only up 1.3% in the diaper category in 2021. Gréta Tölgyesi, Essity Hungary Kft.’s senior brand manager: “As for the 7% increase in...

(HU) Még mindig slágerédesség nálunk a túró rudi
Date: 2022-03-30 10:47:58

Sorry, this entry is only available in HU....

The latest research results of SPAR have shown that it is worth representing quality Date: 2023-05-08 11:53:13

Affordability, health, sustainability and comfort influence shopper decisions Date: 2023-03-03 10:44:17

Magyar Vajkrém dairy spread Date: 2023-01-09 10:53:03

Guaranteed low prices in the constantly changing market conditions – Innovative development projects at dm Date: 2022-12-20 08:28:25

Battling for space in the freezers Date: 2022-12-16 12:27:54

Price swing on the playground of inflation Date: 2022-12-13 10:34:57

European shoppers are under pressure, but Christmas is a ray of hope Date: 2022-12-08 10:04:30

Hungarian Product and Rossmann join forces for Hungarian beauty brands Date: 2022-11-14 09:10:19

Moist tissue trend in the toilet paper category Date: 2022-10-14 10:45:28

Surprise, surprise! Date: 2022-08-28 13:32:08

Sales in the Italian FMCG sector increased by 8% compared to last year Date: 2022-08-24 22:37:41

Poison or trap? Date: 2022-07-11 10:22:29

Magazine: The picture is getting clearer Date: 2022-05-31 06:03:49

Magazine: Focusing on the comfort and safety of babies Date: 2022-05-27 06:03:50

(HU) Még mindig slágerédesség nálunk a túró rudi Date: 2022-03-30 10:47:58