Hungarian product origin is important for consumers, but Hungarian Product doesn’t slow down even if survey results are good

By: Trademagazin editor Date: 2023. 05. 04. 11:35

Every Hungarian shopper shares the view that a large selection of Hungarian products should be available in stores – revealed an online survey by Hungarian Product, conducted at the end of last year, with more than 16,000 participants. 96% of respondents are purposely looking for Hungarian products in the shops. More than half of these shoppers purchase them even if they are a little more expensive than their imported counterparts.

Eszter Benedek, managing director of Hungarian Product Nonprofit Kft.: “Our research has made it clear that shoppers care about the Hungarian origin of products even in this extremely price-sensitive environment. However, the numbers also indicate that manufacturers can’t just lie back, as 41% of consumers only take the Hungarian product off the shelf if it is cheaper than the imported one.” //

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