Hungarian product origin is important for consumers, but Hungarian Product doesn’t slow down even if survey results are good
Every Hungarian shopper shares the view that a large selection of Hungarian products should be available in stores – revealed an online survey by Hungarian Product, conducted at the end of last year, with more than 16,000 participants. 96% of respondents are purposely looking for Hungarian products in the shops. More than half of these shoppers purchase them even if they are a little more expensive than their imported counterparts.
Eszter Benedek, managing director of Hungarian Product Nonprofit Kft.: “Our research has made it clear that shoppers care about the Hungarian origin of products even in this extremely price-sensitive environment. However, the numbers also indicate that manufacturers can’t just lie back, as 41% of consumers only take the Hungarian product off the shelf if it is cheaper than the imported one.” //
Related news
The Hungarian Product trademark gives companies a sense of community and customers reliable quality
Professional cooperation based on mutual benefits enables businesses to overcome…
Read more >Auchan launches its local supplier program in Debrecen
Auchan Hungary Ltd. has launched its local supplier program in…
Read more >Promotion of the Year 2025 awards presented on the Day of Promotions
Trade magazin organised the Promotion of the Year 2025 competition…
Read more >Related news
GKI analysis: Why do Hungarian households live more poorly than anyone else in the EU?
Imagine that the residents of every EU country shop in…
Read more >KSH: industrial producer prices decreased by 0.7 percent in May 2025 compared to the previous month, and increased by an average of 6.9 percent compared to a year earlier
In May 2025, industrial producer prices were 6.9 percent higher…
Read more >Consumption drives the economy
According to the latest forecast by the Balance Institute, the…
Read more >