TM202305 - Trademagazin

Two sides of the same coin: hair removal and shaving
Date: 2023-06-08 10:32:11

This article is available for reading in Trade magazin 2023/5 New products and ingredients In the hair removal category, in 2022 sales of women’s products grew by 24-25% in value...

Let’s do sports!
Date: 2023-06-08 09:54:41

This article is available for reading in Trade magazin 2023/5 SPAR Magyarország has been the name sponsor of the SPAR Budapest Marathon® Festival, one of the biggest leisure sport events...

Zsolt Zólyomi: “A fragrance can be decisive in a business deal”
Date: 2023-06-07 11:43:42

Perfumer Zsolt Zólyomi was Szilvia Krizsó’s guest in the latest episode of the Future Talks podcast. This article features parts of the conversation, but you can watch the whole interview...

In the service of health
Date: 2023-06-07 10:47:06

In the past few years, the popularity of functional foods has been growing, owing to the fact that in comparison with traditional food products, these can contribute to staying healthy...

Juniper, spices and other things
Date: 2023-06-06 10:57:09

According to a report by IWSR, Hungarian gin sales jumped 50% in 2021, and data from NielsenIQ basically reveals the same for 2022. This article is available for reading in...

Everyday snacking
Date: 2023-06-06 10:18:58

After the Covid pandemic the snacking trend strengthened further, as we got used to eating on the go again. We like modern snacks – enjoying tasty food and at the...

Vegetables for breakfast!
Date: 2023-06-05 10:58:32

Starting the day with breakfast can have a positive influence on how we feel throughout the day. This article is available for reading in Trade magazin 2023/5 It is especially...

Rise and shine – energy drinks are unstoppable!
Date: 2023-06-05 10:20:33

2022 was a very good year for energy drinks, as like-for-like value sales surged by more than 25%. This article is available for reading in Trade magazin 2023/5 In addition...

Guild days
Date: 2023-06-02 11:12:23

In March the Hungarian Confectioners Guild could finally host its “housewarming party” at its refurbished headquarters (where a confectioner workshop was also built), after the event had been delayed many...

Today free-from already means high quality
Date: 2023-06-02 10:24:51

This article is available for reading in Trade magazin 2023/5 Gyopár Géger, brand manager of PICK: “There is a difference between one kind of meat and another. Bonafarm Group and MCS...

Heroes of our time
Date: 2023-06-01 10:23:33

On 29 March the HoReCa and Event Chapter of the Hungarian Marketing Association (MMSZ) hosted a marketing communication workshop at the METRO Gastro Academy. This article is available for reading...

Retail is booming like never before on social media
Date: 2023-06-01 07:10:33

A forecast by Deloitte predicts that the number of people who shop on social media platforms will grow to 5 billion in 2023. Influencers don’t just inspire the members of...

Single-use cups: half empty, half full
Date: 2023-05-31 10:19:33

This article is available for reading in Trade magazin 2023/5 At the end of last year, market players weren’t sure whether the law allowed them to postpone the phasing out...

Plant-based food sales grew robustly in Europe last year
Date: 2023-05-30 11:55:26

Good Food Institute Europe (GFI Europe) has recently analysed plant-based food sales in 13 European countries. This article is available for reading in Trade magazin 2023/5 GFI Europe’s report came...

Heroes of the wine world
Date: 2023-05-30 10:05:16

Mihály Figula (Balatonfüred–Csopak wine region) was named Winemaker of the Year in 2022, at the gala lunch of the Hungarian Wine Academy in April. This article is available for reading...

Milk drinks: no need to panic!
Date: 2023-05-29 11:46:16

In 2022 both the penetration and buying frequency decreased in the milk drink category. This article is available for reading in Trade magazin 2023/5 Viktória Főfainé Kiss, senior brand manager...

In the United Kingdom Lidl expands its plant-based offering
Date: 2023-05-29 10:49:46

In an attempt to meet the demands of vegan customers and focusing on the discounter chain’s long-term sustainability, Lidl is expanding its plant-based product selection. This article is available for...

International wine competition in Budapest
Date: 2023-05-26 10:33:16

Seventy famous international wine experts are going to come to Budapest for the 2nd Winelovers Wine Awards, which will take place between 7 and 9 July. This article is available...

Ice tea is a hot topic!
Date: 2023-05-25 11:33:16

2022 brought new challenges for the ice category, as the war that started in February triggered negative economic trends. Then from 1 July ice tea producers also had to face...

Skincare is at the top of the list!
Date: 2023-05-25 10:57:38

This article is available for reading in Trade magazin 2023/5 Mariann Karsai, brand manager of Henkel Magyarország Kft.: “NielsenIQ data reveal that in comparison with 2021, value sales elevated by...

Gin on land, on sea, and in the air
Date: 2023-05-25 10:14:35

There is still great potential in gin in the Hungarian market, even if the March issue of prestigious trade magazine Drinks International published the results of a survey by IWSR,...

Shorter delivery time slots from online shops
Date: 2023-05-24 11:46:15

According to the experts of international smart logistics company DODO, online shops are beginning to offer shorter time slots for home delivery, and it will be decisive in the market...

Sugar-free zone
Date: 2023-05-24 10:44:46

In the first half of 2022 there was dynamic growth in the soft drink category, and the low-calorie/zero sugar segment contributed this. However, in the second half of the years...

My Guest!
Date: 2023-05-23 10:59:36

In March the Hungarian Tourism Agency (MTÜ) hosted a consultation, the topic of which was the restaurant version of the MTÜ’s hospitality software, which is called My Guild. This article...

Sebastian Vettel invests in plant-based sports drink
Date: 2023-05-23 10:46:05

Former Formula 1 driver Sebastian Vettel has led a GBP 1.2m seed funding round for British plant-based sports drink brand BACX. This article is available for reading in Trade magazin...

Walking on thin ice
Date: 2023-05-22 11:31:59

Due to the changes in the public health product tax (NETA), from 1 July ice cream also belongs to the taxable category. It has also had an influence on the...

Experts say 60% of the meat we eat won’t come from animals by 2040
Date: 2023-05-22 10:42:52

According to a new report published by British intellectual property specialists GovGrant, by 2040 more than half of the meat we eat will no longer come from farmed animals: it...

Dreher Peach
Date: 2023-05-22 10:07:47

New peach Dreher is defined by the inimitable taste of peach and the characters of two different hops. We brewed this special beer for those who like to try new...

Nature Ville washing-up liquid and surface cleaner
Date: 2023-05-19 10:42:33

Thanks to its skin-friendly formula, Nature Ville washing-up liquid and surface cleaner is the perfect choice for the hand washing of plates, cups, cutlery and other items used by babies and...

Concerns over the “new GMO” regulations
Date: 2023-05-19 10:30:50

Concerns are growing that the new food gene-editing (New Genomic Techniques or NGT) regulation in the European Union might be too lax. This article is available for reading in Trade...

Two sides of the same coin: hair removal and shaving Date: 2023-06-08 10:32:11

Let’s do sports! Date: 2023-06-08 09:54:41

Zsolt Zólyomi: “A fragrance can be decisive in a business deal” Date: 2023-06-07 11:43:42

In the service of health Date: 2023-06-07 10:47:06

Juniper, spices and other things Date: 2023-06-06 10:57:09

Everyday snacking Date: 2023-06-06 10:18:58

Vegetables for breakfast! Date: 2023-06-05 10:58:32

Rise and shine – energy drinks are unstoppable! Date: 2023-06-05 10:20:33

Guild days Date: 2023-06-02 11:12:23

Today free-from already means high quality Date: 2023-06-02 10:24:51

Heroes of our time Date: 2023-06-01 10:23:33

Retail is booming like never before on social media Date: 2023-06-01 07:10:33

Single-use cups: half empty, half full Date: 2023-05-31 10:19:33

Plant-based food sales grew robustly in Europe last year Date: 2023-05-30 11:55:26

Heroes of the wine world Date: 2023-05-30 10:05:16

Milk drinks: no need to panic! Date: 2023-05-29 11:46:16

In the United Kingdom Lidl expands its plant-based offering Date: 2023-05-29 10:49:46

International wine competition in Budapest Date: 2023-05-26 10:33:16

Ice tea is a hot topic! Date: 2023-05-25 11:33:16

Skincare is at the top of the list! Date: 2023-05-25 10:57:38

Gin on land, on sea, and in the air Date: 2023-05-25 10:14:35

Shorter delivery time slots from online shops Date: 2023-05-24 11:46:15

Sugar-free zone Date: 2023-05-24 10:44:46

My Guest! Date: 2023-05-23 10:59:36

Sebastian Vettel invests in plant-based sports drink Date: 2023-05-23 10:46:05

Walking on thin ice Date: 2023-05-22 11:31:59

Experts say 60% of the meat we eat won’t come from animals by 2040 Date: 2023-05-22 10:42:52

Dreher Peach Date: 2023-05-22 10:07:47

Nature Ville washing-up liquid and surface cleaner Date: 2023-05-19 10:42:33

Concerns over the “new GMO” regulations Date: 2023-05-19 10:30:50