Gin on land, on sea, and in the air

By: Trademagazin editor Date: 2023. 05. 25. 10:14

There is still great potential in gin in the Hungarian market, even if the March issue of prestigious trade magazine Drinks International published the results of a survey by IWSR, according to which gin sales will drop 4% in the United Kingdom in the next 3 years.

This article is available for reading in Trade magazin 2023/5

Gin presentation at the Dublin airport

Innovation work suggests that the world wants more gin, but the new products need to be positioned very well. Sales of premium and super-premium gins are likely to grow further in “travel retail” – consumers are buying more gin at international airports and on ferries, to the extent that such sales are likely to jump 13% between 2021 and 2026.

Products of today mainly sell by their “stories”: just cast a glance on the Mediterranean (Croatian), French and English approach


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