IWSR - Trademagazin

An exciting, exotic world
Date: 2024-04-22 13:34:21

Our magazine has asked the biggest players in the domestic rum and tequila categories about the market situation. This article is available for reading in Trade magazin 2024/5 Zoltán Kedves,...

Bravery, dynamism and quality – Cocktail, No&Low, RTD
Date: 2024-04-04 11:40:14

International trends in cocktail making are now reaching premium bars and nightclubs in Hungary sooner than a decade ago, when a few-year delay was general. This article is available for...

Year of the Dragon – expectations of the gastronomy sector for 2024
Date: 2024-02-27 11:30:31

Chinese astrology predicts the awakening of great energies in the Year of the Dragon, which will most likely be marked by big changes, and the prediction is that these changes...

Keserű és édes
Date: 2023-11-20 12:00:49

Körképünkben ismét együtt foglalkozunk az IWSR által flavoured spiriteknek, azaz ízesített égetett szeszes italoknak nevezett, változatos termékcsoporttal. Némelyik közülük sokféle változatban, új és újabb ízekkel jelenik meg, mások megközelíthetetlenek a...

China becomes significant player in RTD category
Date: 2023-10-31 09:35:32

China is expected to become a major player in the ready-to-drink (RTD) category, growing by a volume CAGR of 6% in the five years to 2027, new research shows. The...

Absolut Vodka and Coke’s Sprite to combine in canned cocktail
Date: 2023-10-19 09:34:43

Absolut Vodka and lemonade drinkers will soon be able to sip their preferred cocktail from a can, after drinks makers Pernod Ricard and Coca-Cola agreed to a pre-mixed version made from the...

Bacardi buys Ilegal to capture premium mezcal market
Date: 2023-09-26 09:28:09

The liquor giant’s acquisition of the beverage brand comes amid growing interest in premium agave-based spirits. Bacardi Limited announced it is now the sole owner of Ilegal Mezcal. Financial terms...

What does the world drink?
Date: 2023-09-25 12:36:21

According to the Beverage Market Analysis report by IWSR, volume sales of global spirits increased by 5% in 2022 – with a focus on whisky and rum – but at...

Háború nyet, vodka da!
Date: 2023-09-01 10:05:55

Egyes vodkamárkák forgalmára igen, ám a vodka kedveltségére nem volt hatással az ukrajnai háború. A prémiumizáció hatása a vodkák szegmensében is érzékelhető. A termékfejlesztésben a gyümölcsös mellett a botanical ízesítés...

Juniper, spices and other things
Date: 2023-06-06 10:57:09

According to a report by IWSR, Hungarian gin sales jumped 50% in 2021, and data from NielsenIQ basically reveals the same for 2022. This article is available for reading in...

Gin on land, on sea, and in the air
Date: 2023-05-25 10:14:35

There is still great potential in gin in the Hungarian market, even if the March issue of prestigious trade magazine Drinks International published the results of a survey by IWSR,...

Bacardi buys majority of Jay-Z’s cognac brand, ending legal battle
Date: 2023-02-09 09:37:33

Bacardi resolved a legal battle with entertainer and businessman Jay-Z by buying a majority of his stake in D’Ussé, the super-premium cognac brand he developed with the alcoholic beverage maker....

Value of no and low alcohol category surpasses US$11 billion in 2022
Date: 2022-12-19 09:09:24

Consumption of no and low alcohol drinks is set to increase by a third by 2026, spurred on by growing consumer demand, new research has found. No and low alcohol beer,...

A category where even the bitter is sweet
Date: 2022-10-24 10:29:05

András Tripolszky, marketing director of Roust Hungary: “Flavoured spirit sales were up 11.9% in 2021. Sales of anise-flavoured spirits grew above the average, by more than 30%. A large part...

An exciting, exotic world Date: 2024-04-22 13:34:21

Bravery, dynamism and quality – Cocktail, No&Low, RTD Date: 2024-04-04 11:40:14

Year of the Dragon – expectations of the gastronomy sector for 2024 Date: 2024-02-27 11:30:31

Keserű és édes Date: 2023-11-20 12:00:49

China becomes significant player in RTD category Date: 2023-10-31 09:35:32

Absolut Vodka and Coke’s Sprite to combine in canned cocktail Date: 2023-10-19 09:34:43

Bacardi buys Ilegal to capture premium mezcal market Date: 2023-09-26 09:28:09

What does the world drink? Date: 2023-09-25 12:36:21

Háború nyet, vodka da! Date: 2023-09-01 10:05:55

Juniper, spices and other things Date: 2023-06-06 10:57:09

Gin on land, on sea, and in the air Date: 2023-05-25 10:14:35

Bacardi buys majority of Jay-Z’s cognac brand, ending legal battle Date: 2023-02-09 09:37:33

Value of no and low alcohol category surpasses US$11 billion in 2022 Date: 2022-12-19 09:09:24

A category where even the bitter is sweet Date: 2022-10-24 10:29:05