What does the world drink?
According to the Beverage Market Analysis report by IWSR, volume sales of global spirits increased by 5% in 2022 – with a focus on whisky and rum – but at the same time consumption dropped 2%.
This article is available for reading in Trade magazin 2023/8-9.
Between 2022 and 2027, the premium whisky category will be one of the engines of growth in the spirits category. Beer volume sales jumped 3% in 2022, thanks to the good performance in Asia and Mexico. Wine volume sales were down 5% in the 10 strongest markets in 2022, with no growth expected in the next five years. //
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