Tag "RTD"

Bravery, dynamism and quality – Cocktail, No&Low, RTD

International trends in cocktail making are now reaching premium bars and nightclubs in Hungary sooner than a decade ago, when a few-year delay was general. This article is available for...

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What does the world drink?

According to the Beverage Market Analysis report by IWSR, volume sales of global spirits increased by 5% in 2022 – with a focus on whisky and rum – but at...

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Just a hiss!

According to Attila Piri, marketing director of Heinemann, in the eyes of Hungarian consumers ready-to-drink (RTD) mixed drinks are not the same as the quality cocktails served in bars, even...

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Jack Daniel’s and Coca-Cola team up to launch pre-mixed drink

Jack Daniel’s has partnered with Coca-Cola to launch a ready-to-drink (RTD) pre-mixed cocktail in Great Britain. Made with Jack Daniel’s Tennessee Whisky and Coca-Cola, the RTD is inspired by the...

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Carlsberg acquires Canada’s Waterloo Brewing

Carlsberg has entered into an agreement with Canada’s Waterloo Brewing Ltd to buy all its issued and outstanding common shares for approximately CAD 144m. Carlsberg wants to strengthen its market...

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Molson Coors debuts nonalcoholic RTD cocktail line

Molson Coors has debuted its first nonalcoholic ready-to-drink cocktail line, Roxie, which aims to recreate the craft cocktail experience. With Roxie, Molson Coors is tapping into several trends that signal...

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Value of no and low alcohol category surpasses US$11 billion in 2022

Consumption of no and low alcohol drinks is set to increase by a third by 2026, spurred on by growing consumer demand, new research has found. No and low alcohol beer,...

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Coca-Cola Seeing ‘Encouraging Results’ From Alcoholic Beverages Launches

The Coca-Cola Company has said that it has seen ‘encouraging early results’ from its alcoholic beverage partnerships with Molson Coors and Constellation Brands, on the Simply Spiked Lemonade and Fresca...

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Bar trends, fashionable cocktails

Viktor Molnár, Bacardí-Martini’s portfolio brand manager: “Most bars reopened after the pandemic, but many workers didn’t return to the sector. Even new places are opening and the main target group...

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Magazine: At a European quality level

The world of Hungarian bars and the country’s cocktail, culture underwent great changes in the last few years. Ádám Kamarás, brand ambassador of Campari and Fluère (Coca Cola HBC Magyarország)...

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Great innovations!

Perhaps there are more new innovations in the world of drinks than ever before. Energy drink brand Cave has unveiled products that taste like Mojito, Pina Colada or Pornstar Martini...

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A new bottle for craft beers and then for other drinks

In the world of craft beers printing on the bottle itself – and not on a label – is one of the last trends. Recently O-I, the world’s biggest container...

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