Tag "In-Food 2000 Kft."

Mineral water is washing the category’s boundaries away

András Palkó, marketing director of Coca-Cola HBC Magyarország informed our magazine that mineral water value sales were up a moderate 2% in retail in 2021; volume sales dropped 1.8% from...

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Vöslauer Balance Juicy

Every Vöslauer Balance product (strawberry-pepper, red grape, raspberry-lemon) has become Vöslauer Balance Juicy. Thanks to the renewed Balance Juicy flavours, consumers can enjoy an even fruitier refreshment. The products are made with...

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The art of renewal

Wholesalers had a hard time during the pandemic. Restrictive measures came one after the other, production slowed down, it was very difficult to keep the supply chain alive and the...

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Magazine: Let’s pour clean water into the glass!

Szentkirályi Magyarország’s value share of the mineral water market strengthened further in 2020, a year when the natural mineral water market contracted due to the pandemic. Marketing director Nikolett van...

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Shoppers expect more from flavoured waters

According to the Hungarian Mineral Water, Fruit Juice and Soft Drink Association (MÁGYÜSZ), flavoured mineral water sales fell by 18 percent in 2020. The reason behind this sales drop was...

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Waves coming and going in the fruit juice sea

In the 1st quarter of 2020 the experts of Sió-Eckes Kft. observed dynamically growing value and volume sales in the FJND market. Sales were also increasing in the June-September period,...

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Magazine: Spreads fighting for a place on the knife

In 2020 margarine, butter and other spread retail sales increased by two-digit numbers in the spring period; however, in the HoReCa sector demand fell for these products. Although in the...

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Mineral waters going greener

According to András Palkó, marketing operations manager of Coca-Cola HBC Magyarország, mineral water volume sales were up 4.6 percent in 2019 and value sales augmented by 7.2 percent in the...

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Spicy evenings

Barbecues are the driving force behind the considerable sales growth in the spice, marinade mix and sauce categories. According to Brigitta Kosaras, brand manager of Nestlé Hungária Kft., spice mixes...

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Changing consumption habits in the fruit juice market

After record sales in 2015, last year brought a slowdown in the expansion of the fruit juice market. This more moderate performance had to do with the 5-percent average price...

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Magazine: Let’s drink a bit of fruit

In 2018 the fruit juice market produced a record-breaking, more than 10-percent value sales growth. Adrienn Papp-Zelena, Sió-Eckes Kft.’s trade marketing coordinator told: the sales growth of market leader SIÓ...

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Magazine: Hungarians not only preach water, they drink it too – and they drink a lot!

Last year value sales in the mineral water market grew by 10.5 percent and volume sales increased by 3.5 percent. Szentkirályi-Kékkúti Mineral Water Kft. had a record sales performance: sales revenue...

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Magazine: Thirst quenchers in many flavours

According to data from the Hungarian Mineral Water, Fruit Juice and Soft Drink Association, per capita mineral water consumption keeps growing in Hungary, and in 2017 it reached 125 litres...

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Magazine: Health-consciousness is spreading in the fruit juice market

In the summer period demand increases for juices with low fruit content, while in winter the products with higher fruit content are popular. According to Gábor Ivády, commercial excellence leader of Coca-Cola...

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Magazine: Fruit juices rich in fruits and vitamins

Coca-Cola Hungary’s experience is that the fruit juice market continued to grow this year. Commercial excellence leader Gábor Ivády told that in the summer fruit juices with a lower fruit content...

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Magazine: Canned hits

The canned food category is undergoing a rapid modernisation process. Products became healthier in the last two years and packaging solutions are now easier to use. Unfortunately, the prices of product ingredients...

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