Efficiency increasing to the extreme

Consistent portfolio and supplier management at Foodnet

Foodnet Zrt. is the exclusive distributor of several leading and premium food brands. Trade marketing and brand manager Kitti Pipó: “The key to our success is the full-scale, high quality services we offer to partners, from importing the products through displaying them in stores to doing brand building work. We are proud of the fact that many of the brands that we distribute have become market leaders throughout the years. For instance our Müller Riso product boasts a 60% market share.” Foodnet Zrt.’s long-term strategy rests on two pillars, the consistent management of the product portfolio and supplier partners. //

This year, when manufacturers increase their prices by double-digit numbers from time to time, Kerekes Kft. tries not to do the same with the store network they are working with. Instead of this the company is teaching itself and partners how to operate with greater efficiency, lower costs and better organisation.

In 2022 Kerekes Kft. even implemented numerous development projects. Commercial director Zsolt Novák: “As regards 2023, we are trying to be optimistic and to adapt to shopper habits as much as we can, just like in the past.” //

In 2021 METRO introduced a new strategy, as part of the omnichannel transformation of wholesale. One of the focal points in this is serving professional buyers and operating sustainably. Head of marketing Ákos Taferner: “In 2021 with the refurbishment of our Budakalász store, we started a modernisation project for all 13 Hungarian METRO stores. A shorter shopper route and a more transparent product selection make shopping easier for customers, together with new services such as the Express Checkout and the METRO Companion app.” METRO stores already offer more than 4,000 “More at lower prices” products, and the wholesaler caters for the online presence of HoReCa partners with the Dish by METRO restaurant software. //

Orbico Hungary Kft. celebrated its 10th birthday in September 2022. Parent company Orbico Group is one of Europe’s biggest distributors, and Orbico Hungary’s mission is to provide partners with extra services, improving the distribution of their brands and offering them a sustainably profitable business model. General manager Zoltán Becze: “We also have to cope with the challenges, but I am proud to report that we are standing firm and more and more brands put their trust in us.” One of the biggest events last year was launching the company’s own B2B online shop in the summer, by this strengthening Orbico’s omnichannel selling and marketing communication strategy. //

When Real Nature Kft. entered the market in 2005, the pillars of their activities were healthy eating and environmental consciousness. Head of procurement and marketing Éva Gereczné Rudnai: “With the Joya product range, we established the plant-based milk alternative category in Hungary in 2005, at the same time also laying the groundwork for GMO-free soybean farming. As for the packaging of our products, sustainability and environmental protection have always been high on our agenda.” In 2020 Real Nature Kft. won the Symbol of Sustainability for its green efforts, while in 2021 the company’s Joya brand earned the right use the symbol. //