Tag "GFK"
Exciting 15 months from a market researcher’s perspective
On 15 April Trade Marketing Club (TMC) organised its popular market researchers meeting online. This year 145 participants registered for the free event. Zsuzsanna Hermann, one of the club’s founders...
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Waves coming and going in the fruit juice sea
In the 1st quarter of 2020 the experts of Sió-Eckes Kft. observed dynamically growing value and volume sales in the FJND market. Sales were also increasing in the June-September period,...
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The pet food market is alive and kicking
Pet food is one of those product categories where the COVID-19 pandemic caused no damage. Sales grew by more than 10 percent in 2020 too and this dynamism continued in...
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2020: The year when Hungarian consumers were forced to step on the digital moving sidewalk
2020 increased the proportion of consumers who are shopping online – and this is also true for FMCG shopping. Which factors were the driving forces behind this trend? It became...
Read moreConsumer sentiment in Germany has improved more than expected
The March German consumer sentiment index of the GfK economic research institute has improved beyond expectations. According to the survey, consumers expect an improvement in both the economic environment and...
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Magazine: Sustainable, personal, and healthy – this is what we want from groceries in 2021
Does milk grow on trees now? 2020 was a year when safety became the driving force in shopping practically overnight. Such technological transformations occurred in just a couple of weeks...
Read moreGfK: consumer sentiment deteriorated in Germany
Due to restrictions on the spread of the coronavirus pandemic, German consumer sentiment deteriorated in January, for the fourth consecutive month, according to a survey by the GfK Economic Research...
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Magazine: Let’s have something healthy that is ready in no time!
The first half of 2020 was a difficult period for frozen fruit and vegetable companies. Dr Adrienn Losó, managing director of MIRELITE MIRSA Zrt. explained that several fruit varieties were...
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Business Days 2020 – Our conference wasn’t cancelled…Vol. 3
On Thursday morning Bálint Zsinkó, a member of the Chain Bridge Club and Zoltán Fekete, secretary general of Branded Goods Association Hungary were the moderators. Governments and rooms for manoeuvre...
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Seventeen moments of spring
On the second day of the Business Days conference Tünde Turcsán, commercial director of GfK Hungária’s FMCG division gave an insight into the latest consumption trends and their practical manifestations...
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Magazine: Business Days 2020 – Our conference was not cancelled… Vol. 2
E-commerce, drugstores and discount supermarkets were the topics of the day’s first roundtable discussion. Changing consumption habits in the light of the pandemic The ‘conductor’ of the morning concerts...
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Brand-building is of greater importance than ever
In lack of continuous communication, awareness of a brand may easily diminish. Only brands that keep building themselves can be a success on the long run. Superbrands Programme remains committed...
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Not really a fruitful year
Sió-Eckes Kft. experienced growing value and volume sales in the first quarter of 2020 in the fruit juice, nectar and drink (FJND) market, but marketing manager Anita Pusztai added that...
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Advertising: United they stand
Atmedia has done a comprehensive survey on how campaigns in different channels of media influence product sales in the FMCG market. In this sector about 90 percent of advertising budgets...
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Disinfecting during the Covid-19 pandemic
It doesn’t come as a surprise that the Covid-19 pandemic significantly increased the demand for cleaning products, especially for disinfectants. In the first seven months of 2020 cleaning product volume...
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The chocolate flavour still dominates
Market research data indicates that shoppers staying home or wanting to get done with shopping quickly have resulted in a sales decrease in impulse product categories. Milk drinks and iced...
Read moreGfK: consumer sentiment noticeably deteriorated in Germany
As a result of the intensifying coronavirus pandemic, consumer sentiment deteriorated markedly in Germany in October, according to a survey by the GfK Nuremberg Economic Research Institute on Thursday. After...
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GVK: COVID affected purchasing power all across Europe
In 2020, the average European citizen will have 773 euros less, a total of 13,894 income. However, there are significant differences in net income between the 42 countries surveyed: Liechtenstein,...
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Magazine: Europe is a stronghold of private label products
Nielsen has prepared a study for the Private Labels Manufacturers Association (PLMA) yearbook, titled 2020 International Private Label Yearbook, according to which the market share of private label (PL) products...
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GfK increasingly important role of manufacturers, the responsibility of manufacturers
At international level, GfK prioritises the continuous monitoring of customer attitudes related to sustainability. In Hungary, the last time we surveyed the environmental awareness of household managers was in May...
Read moreGfK: minimally improved consumer sentiment in Germany in October
German consumer sentiment is barely improving in October compared to the previous month, with minimal pessimism remaining, according to a forecast released by GfK’s Nuremberg-based Economic Research Institute published on...
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With efficient tools for achieving sustainability
The pandemic came like an evolutionary shock to everyone, generating a crisis in demand and supply – and entailing an existential crisis as well. Hungarian FMCG companies reacted well to...
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IFA 2020: GfK and IFA enter into a new global partnership
In a world of overflowing, confused, and misused data, getting structured insights from trillions of data is key to the success of any business. That’s why IFA, the leading global...
Read moreGfK: consumer sentiment deteriorated in Germany
Consumer sentiment deteriorated in August, according to a survey by the GfK Nuremberg Economic Research Institute, which casts doubt on whether household consumption is strong enough to revive an economy...
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Germans quit traditional retail units the most
Last year the private consumption of retail goods dropped 1 percent in the EU-27. On average European Union consumers spend 29.9 percent of their money in classic stores. In this...
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Promotions day with prizes and expert speakers
This year Trade magazin organised the ‘Most successful promotion of the year in 2019’ trade day online. There were nearly 100 participants, who could listen to exciting presentations too. In...
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Conscious consumers are living among us
According to GfK, Hungary’s GDP growth in 2019 was one of the best in the European Union. The engine of retail sales growth was the increase in purchasing power. Last...
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Mineral waters going greener
According to András Palkó, marketing operations manager of Coca-Cola HBC Magyarország, mineral water volume sales were up 4.6 percent in 2019 and value sales augmented by 7.2 percent in the...
Read moreConsumer sentiment in Germany has improved significantly
The consumer sentiment index of the GfK Economic Research Institute in Nuremberg, Germany, in August exceeded expectations, partly due to the reduction of VAT as part of the government’s economic...
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