FMCG - Trademagazin

Even nicer stores and better sales results from Rossmann
Date: 2019-05-15 10:49:52

Last year Rossmann celebrated 25 years in Hungary. Our magazine interviewed managing director László Flórián. Which were the most important events and results for Rossmann in 2018? – Obviously the main...

Randstad Employer Brand Research 2019 – Will there be enough workers in retail trade and in the FMCG sector?
Date: 2019-05-15 10:26:07

Várkert Bazár hosted the event where the results of the Randstad Employer Brand Research were presented for the sixth time. Jacques van den Broek, global CEO of Randstad was also...

Magazine: FMCG brands and sports: Brand building and mission (Part 2)
Date: 2019-05-09 07:56:38

OMV sponsors athletes in several countries, because the company is fully aware of the fact that the values of the world of sport fall in line with the expectations of...

Magazine: Employer branding at its best
Date: 2019-05-01 07:14:10

In 2018 the best Hungarian brands have been rewarded with the MagyarBrands prize for the ninth time. From 2018 the MagyarBrand programme evaluates brands in four categories: business, consumer and employer...

Online shopping trends: How to stay in the race?
Date: 2019-03-10 15:18:06

In March GKI Digital published the sales results of Hungary’s online retail trade sector in 2018: total online sales surpassed HUF 420 billion, which was 17 percent more than in...

Focusing on the future
Date: 2019-02-25 10:48:00

Our magazine interviewed Gergely Bálint, Nestlé Hungária’s new director of corporate sales, Mónika Szilva, the new head of the Maggi business line and Gábor Tompa, the company’s new corporate communication...

Magazine: A pack of chewing gum and a box of marijuana, please!
Date: 2019-02-06 10:34:30

According to a Bloomberg report, published by Convenience Store News in August, sales in the marijuana segment of FMCG products can reach USD 50 billion by 2026. In the USA...

What can be the main trends in the communication strategies of FMCG brands in 2019?
Date: 2019-01-31 15:41:11

Between 1 July and 31 December 2018 the Hungarian representatives of the most valuable international FMCG brands were communicating online in line with global trends. International surveys showed that among...

Growing market, expanding research
Date: 2019-01-31 13:46:48

Ágnes Szűcs-Villányi, market leader of Nielsen in Hungary told Trade magazin that last year Hungarian stores had sold 7 percent more FMCG products than in 2017. Sales by discount supermarkets...

McKinsey: online FMCG retail is in a vicious cycle
Date: 2019-01-31 11:59:34

New York-based global consulting firm McKinsey has analysed online FMCG sales in Europe. Their report states: the fact that masses of European consumers haven’t started buying food and drinks online...

Magazine: Hypermarkets and drugstores in an expanding market
Date: 2019-01-14 07:59:31

At the Business Days conference Péter Kurucz, retailer services director of Nielsen gave a presentation about drugstores and hypermarkets. The director revealed that Hungarians had more money to spend and...

Magazine: Online retail is booming all over the world
Date: 2019-01-10 07:19:30

According to the Nielsen report ‘Future Opportunities in FMCG E-commerce’, global online retail sales are growing four times faster than offline retail sales, and they will expand by 18.4 percent...

We buy online more frequently
Date: 2018-12-06 11:36:19

According to the latest data from dunnhumby’s Shopper Thoughts panel, in the last 12 months Hungarians liked to buy the following categories online: consumer electronics (53 percent), the full FMCG...

Kantar: Mercadona is the Spanish market leader
Date: 2018-11-20 17:38:34

Data from Kantar Worldpanel show that the biggest Spanish grocery retailer, Mercadona already has a nearly 25-percent market share in the country. The fastest developing chain is Lidl (with a...

Magazine: One reality isn’t enough
Date: 2018-10-15 07:28:33

For traditional channels of retail adaptation can ensure that they keep their position in the new digital world. Every year the Euromoney Institutional Investor Thought Leadership (EY) prepares the EY...

New member of Mars’ management in the CEE region
Date: 2018-02-25 19:12:27

Zuzana Lošáková has been named corporate affairs director of Mars in Central and Eastern Europe. The Slovakian manager has 15 years of experience in corporate affairs and PR. Her task will be...

The year of breaking records
Date: 2017-12-01 14:52:26

From many points of view, this year was about breaking records in Hungary: the consumer confidence index reached the level where it had been before the recession – 76 points...

Paving the way for online FMCG sales growth
Date: 2017-12-01 09:15:43

According to Nielsen’ ‘What’s Next in E-commerce’ study, which analyses the latest online consumption trends in the FMCG sector, while total FMCG sales are increasing by 4 percent a year,...

Coca-Cola HBC Magyarország and Lavazza continue together
Date: 2017-09-06 10:30:19

This spring Coca-Cola HBC Magyarország became the exclusive Hungarian distributor of Lavazza products. Our magazine interviewed Gábor Balázs, coffee business unit manager of Coca-Cola HBC Magyarország Kft. Gábor Balázs coffee...

Special Prize: ‘Most attractive workplace’ – FMCG category, Nestlé Hungária
Date: 2016-07-05 09:53:25

Nestlé Hungary’s head of HR Ms Verő told that they are proud to have made it to the top of the list of the most attractive workplaces in the FMCG...

New regional leader at Starbucks
Date: 2015-11-05 11:16:37

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Working hours vs. private time: blurred lines
Date: 2015-06-23 10:22:42

Working from home and handling private matters during working hours: technology enables us to be connected anywhere, anytime. What does that mean to our workload? And are people still able...

IT solutions in retail: they can do it all
Date: 2015-06-07 00:48:07

Numerous new technological solutions are available to FMCG companies. Éva Kozma, commercial director of Szintézis Zrt. informed our magazine that 2014 was all about online cash registers. She thinks that...

Extended HENT membership
Date: 2015-04-28 09:14:49

On 16 February 2015 Minister of Justice Dr László Trócsányi, president of the National Board Against Counterfeiting (HENT) appointed Zoltán Fekete, general secretary of the Hungarian Brand Association, member of...

Even nicer stores and better sales results from Rossmann Date: 2019-05-15 10:49:52

Randstad Employer Brand Research 2019 – Will there be enough workers in retail trade and in the FMCG sector? Date: 2019-05-15 10:26:07

Magazine: FMCG brands and sports: Brand building and mission (Part 2) Date: 2019-05-09 07:56:38

Magazine: Employer branding at its best Date: 2019-05-01 07:14:10

Online shopping trends: How to stay in the race? Date: 2019-03-10 15:18:06

Focusing on the future Date: 2019-02-25 10:48:00

Magazine: A pack of chewing gum and a box of marijuana, please! Date: 2019-02-06 10:34:30

What can be the main trends in the communication strategies of FMCG brands in 2019? Date: 2019-01-31 15:41:11

Growing market, expanding research Date: 2019-01-31 13:46:48

McKinsey: online FMCG retail is in a vicious cycle Date: 2019-01-31 11:59:34

Magazine: Hypermarkets and drugstores in an expanding market Date: 2019-01-14 07:59:31

Magazine: Online retail is booming all over the world Date: 2019-01-10 07:19:30

We buy online more frequently Date: 2018-12-06 11:36:19

Kantar: Mercadona is the Spanish market leader Date: 2018-11-20 17:38:34

Magazine: One reality isn’t enough Date: 2018-10-15 07:28:33

New member of Mars’ management in the CEE region Date: 2018-02-25 19:12:27

The year of breaking records Date: 2017-12-01 14:52:26

Paving the way for online FMCG sales growth Date: 2017-12-01 09:15:43

Coca-Cola HBC Magyarország and Lavazza continue together Date: 2017-09-06 10:30:19

Special Prize: ‘Most attractive workplace’ – FMCG category, Nestlé Hungária Date: 2016-07-05 09:53:25

New regional leader at Starbucks Date: 2015-11-05 11:16:37

Working hours vs. private time: blurred lines Date: 2015-06-23 10:22:42

IT solutions in retail: they can do it all Date: 2015-06-07 00:48:07

Extended HENT membership Date: 2015-04-28 09:14:49