FMCG - Trademagazin

Another step towards sustainability: Danone has also joined the Green Pledge
Date: 2023-02-16 11:07:38

Danone Magyarország Kft. also acted in support of the enforcement of environmental protection and sustainability in the market of the marketing and advertising industry, when it joined the Self-Regulatory Advertising...

Lidl has set new goals to promote conscious nutrition
Date: 2023-01-31 11:00:24

Lidl has adopted an international package of measures to promote conscious nutrition, which includes the development of both the product range and communication. The aim of the supermarket chain is...

Efficiency increasing to the extreme
Date: 2023-01-31 10:43:07

Today’s challenges, such as growing motor fuel and energy prices, inflation, supply problems and the drop in consumption make many actors in retail and wholesale trade review their operations. Let’s...

Auchan makes its customers’ lives easier with a chatbot
Date: 2022-12-19 10:41:48

Introducing Polly, who always has a good day helping customers. No wonder, since it is a virtual assistant, from the Auchan team! Nowadays, customer service work is not limited to...

ALDI reduces the amount of paper used for flyers by 90%: the store chain saves 5,000 tons of paper every year
Date: 2022-12-15 10:36:35

ALDI Hungary is constantly working to keep the impact of its activities on the environment as low as possible. The weekly 40-48-page flyer of the department store chain, which is...

With its Christmas advertisement, Lidl made a splash of frosted holidays
Date: 2022-12-13 12:30:33

The star of this year’s Christmas is a teddy bear who became a real star thanks to social media. He even steps away from his family for the sake of...

Price swing on the playground of inflation
Date: 2022-12-13 10:34:57

At the Business Days conference Ágnes Szűcs-Villányi, NielsenIQ’s regional leader of analytics and the company’s managing director, Erik Vágyi gave a presentation together. They told that the economic situation in...

Consumer Brands is taking Henkel’s purposeful growth program to the next level
Date: 2022-12-12 10:32:29

Consumer Brands is taking Henkel’s purposeful growth program to the next level by announcing the merger of the two global businesses, Laundry & Home Care and Beauty Care, under the...

Will the prices in the food chains rise again from January?!
Date: 2022-12-08 11:50:07

Food manufacturers and food chains agree that future food promotions should be reconsidered, and that if the currently high raw material prices decrease in the future, food prices may also...

European shoppers are under pressure, but Christmas is a ray of hope
Date: 2022-12-08 10:04:30

According to Nielsen IQ’s Shopper Trends Pulse report, for which more than 7,700 interviews were conducted in 8 European countries, 92% of consumers feel that grocery prices are rising. They...

Lidl is introducing another food saving measure
Date: 2022-12-06 11:09:40

Lidl Hungary launched “Save it! food rescue action, which further expands the range of measures taken to reduce food waste. It offers its customers fruits and vegetables that are no...

End of summer: inflation above 34% and the worst is probably yet to come…
Date: 2022-12-02 09:55:07

It was on Tuesday that Andreas Christou, managing director of RetailZoom gave a presentation at the Business Days conference. His topic was the latest trends for Hungarian retail chains and...

There is room for improvement in the Hungarian FMCG sector in terms of digitalization
Date: 2022-11-30 12:39:45

EDITEL recently conducted research on the archiving of company data and documents, which, among other things, examined how widespread digital archiving is, whether they trust cloud-based services, and whether they...

These are the most valuable companies of the millenia
Date: 2022-11-28 11:11:57

Electronics, FMCG and automotive companies are all on the list. Interbrands uses three key indicators to determine brand value: the financial performance of branded products or services, the role of...

This year, there won’t be a more heartfelt Christmas advertisement on the domestic FMCG market
Date: 2022-11-25 12:45:47

The style and story of Unicum’s short film is captivating in itself, but one of the main characters brings tears to every Hungarian’s eye. This year, on May 28, Péter...

The country’s largest food collection campaign is here
Date: 2022-11-16 10:25:50

From Friday to Sunday, the biggest food collection campaign of the year will take place organized by the Magyar Élélmiszerbank Egyesület. The stakes are high, without joint assistance, tens of...

Cheaper, fewer, promotional
Date: 2022-11-11 10:49:53

NielsenIQ hosted a POPAI Hungary Association meeting on 6 October, the topic of which was e-commerce from NielsenIQ’s perspective. Managing director Erik Vágyi welcomed participants and spoke about how growing...

SPAR and Munch are working together to reduce food waste
Date: 2022-11-07 11:44:30

Customers of the domestic chain can also help to ensure that as little food ends up in the trash as possible: SPAR works with the Munch online platform to reduce...

Coca-Cola launches on-pack tech for visually impaired shoppers in industry first
Date: 2022-11-03 09:22:23

Coca-Cola has become the first drinks business to launch on-pack technology for visually impaired customers. In partnership with Navilens, the FMCG giant has rolled out codes across 24x330ml and 30x330ml...

Plant-Powered Perspectives is Hungary’s number one plant-based food industry conference
Date: 2022-10-25 13:37:12

The Budapest Plant-Powered Perspectives 2022 conference, an innovative plant-based food industry event already running successfully in the V4 countries, is ready to go, and will be held on 10.11.2022 at...

Online shopping: Necessity has turned into convenience
Date: 2022-10-13 12:17:58

Péter Klekner, CEO of Kifli.hu believes that the war, the price cap and high inflation caught everyone by surprise. “Reacting to these and maintaining the usual high level of service...

Orbico celebrates 10th anniversary with portfolio expansion
Date: 2022-10-10 10:37:26

Orbico Hungary Kft. is 10 years old and our magazine interviewed general manager Zoltán Becze on this occasion. A member of the Orbico Group, the company supplies more than 8,000...

Signature 40: Brand and trade marketing manager ranking
Date: 2022-10-10 09:54:45

This year is the first that Signature 40, the ranking of brand and trade marketing managers is published, based on the idea of Ádám Vaszary and Márton Nagy. No less...

The amount of salt and sugar in LIDL products continues to decrease
Date: 2022-10-03 12:01:42

As a responsible company, Lidl Hungary is committed to promoting healthy nutrition, as evidenced by its commitment in 2019, according to which it will reduce the added salt and sugar...

Hungarian manager named Danone’s HR director in Central and Eastern Europe
Date: 2022-10-03 09:56:18

Boglárka Szentpétery joined the Danone team in Central and Eastern Europe as HR director. She oversees the company’s HR activities and strategies in Hungary, the Czech Republic, Slovakia, Romania and...

In one year, greenhouse gas emissions decreased by a quarter in the countries of the SPAR Austria group
Date: 2022-09-28 13:01:56

In the countries of the SPAR Austria group (Hungary, Northern Italy, Slovenia, Croatia), significant results were achieved under the auspices of the corporate group’s environmental sustainability strategy: over the past...

”We want to be part of the solution”
Date: 2022-09-21 10:52:25

Interview with Judit Szalóky Tóth, public affairs manager of Coca-Cola Hungary , and vice president of the Hungarian Marketing Association’s Green Chapter: “We make brands and products that people love,...

Trax retail technology brings reform to the FMCG sector
Date: 2022-09-19 10:39:30

Trax aims to be the business of the future with its digital technologies – such as image recognition and computer vision solutions – in the fast moving consumer goods (FMCG)...

POP trade day
Date: 2022-09-13 10:37:29

On 23 June a small but enthusiastic group of POPAI members visited the Artmacth POS factory in Timisoara. Everything at the same place Ágnes Péczely-Tóth, head of sales and marketing...

It doesn’t get any fresher than this, the salads are grown next to the store using a revolutionary method!
Date: 2022-09-09 09:32:56

BILLA became the first food retailer to test vertical farming in Austria. In collaboration with the Israeli agricultural technology company Vertical Field, the herbs and salads are grown in the...

Another step towards sustainability: Danone has also joined the Green Pledge Date: 2023-02-16 11:07:38

Lidl has set new goals to promote conscious nutrition Date: 2023-01-31 11:00:24

Efficiency increasing to the extreme Date: 2023-01-31 10:43:07

Auchan makes its customers’ lives easier with a chatbot Date: 2022-12-19 10:41:48

ALDI reduces the amount of paper used for flyers by 90%: the store chain saves 5,000 tons of paper every year Date: 2022-12-15 10:36:35

With its Christmas advertisement, Lidl made a splash of frosted holidays Date: 2022-12-13 12:30:33

Price swing on the playground of inflation Date: 2022-12-13 10:34:57

Consumer Brands is taking Henkel’s purposeful growth program to the next level Date: 2022-12-12 10:32:29

Will the prices in the food chains rise again from January?! Date: 2022-12-08 11:50:07

European shoppers are under pressure, but Christmas is a ray of hope Date: 2022-12-08 10:04:30

Lidl is introducing another food saving measure Date: 2022-12-06 11:09:40

End of summer: inflation above 34% and the worst is probably yet to come… Date: 2022-12-02 09:55:07

There is room for improvement in the Hungarian FMCG sector in terms of digitalization Date: 2022-11-30 12:39:45

These are the most valuable companies of the millenia Date: 2022-11-28 11:11:57

This year, there won’t be a more heartfelt Christmas advertisement on the domestic FMCG market Date: 2022-11-25 12:45:47

The country’s largest food collection campaign is here Date: 2022-11-16 10:25:50

Cheaper, fewer, promotional Date: 2022-11-11 10:49:53

SPAR and Munch are working together to reduce food waste Date: 2022-11-07 11:44:30

Coca-Cola launches on-pack tech for visually impaired shoppers in industry first Date: 2022-11-03 09:22:23

Plant-Powered Perspectives is Hungary’s number one plant-based food industry conference Date: 2022-10-25 13:37:12

Online shopping: Necessity has turned into convenience Date: 2022-10-13 12:17:58

Orbico celebrates 10th anniversary with portfolio expansion Date: 2022-10-10 10:37:26

Signature 40: Brand and trade marketing manager ranking Date: 2022-10-10 09:54:45

The amount of salt and sugar in LIDL products continues to decrease Date: 2022-10-03 12:01:42

Hungarian manager named Danone’s HR director in Central and Eastern Europe Date: 2022-10-03 09:56:18

In one year, greenhouse gas emissions decreased by a quarter in the countries of the SPAR Austria group Date: 2022-09-28 13:01:56

”We want to be part of the solution” Date: 2022-09-21 10:52:25

Trax retail technology brings reform to the FMCG sector Date: 2022-09-19 10:39:30

POP trade day Date: 2022-09-13 10:37:29

It doesn’t get any fresher than this, the salads are grown next to the store using a revolutionary method! Date: 2022-09-09 09:32:56