Tag "FMCG"

Lidl has set new goals to promote conscious nutrition

Lidl has adopted an international package of measures to promote conscious nutrition, which includes the development of both the product range and communication. The aim of the supermarket chain is...

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Efficiency increasing to the extreme

Today’s challenges, such as growing motor fuel and energy prices, inflation, supply problems and the drop in consumption make many actors in retail and wholesale trade review their operations. Let’s...

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Auchan makes its customers’ lives easier with a chatbot

Introducing Polly, who always has a good day helping customers. No wonder, since it is a virtual assistant, from the Auchan team! Nowadays, customer service work is not limited to...

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ALDI reduces the amount of paper used for flyers by 90%: the store chain saves 5,000 tons of paper every year

ALDI Hungary is constantly working to keep the impact of its activities on the environment as low as possible. The weekly 40-48-page flyer of the department store chain, which is...

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With its Christmas advertisement, Lidl made a splash of frosted holidays

The star of this year’s Christmas is a teddy bear who became a real star thanks to social media. He even steps away from his family for the sake of...

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Price swing on the playground of inflation

At the Business Days conference Ágnes Szűcs-Villányi, NielsenIQ’s regional leader of analytics and the company’s managing director, Erik Vágyi gave a presentation together. They told that the economic situation in...

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Consumer Brands is taking Henkel’s purposeful growth program to the next level

Consumer Brands is taking Henkel’s purposeful growth program to the next level by announcing the merger of the two global businesses, Laundry & Home Care and Beauty Care, under the...

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Will the prices in the food chains rise again from January?!

Food manufacturers and food chains agree that future food promotions should be reconsidered, and that if the currently high raw material prices decrease in the future, food prices may also...

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European shoppers are under pressure, but Christmas is a ray of hope

According to Nielsen IQ’s Shopper Trends Pulse report, for which more than 7,700 interviews were conducted in 8 European countries, 92% of consumers feel that grocery prices are rising. They...

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Lidl is introducing another food saving measure

Lidl Hungary launched “Save it! food rescue action, which further expands the range of measures taken to reduce food waste. It offers its customers fruits and vegetables that are no...

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End of summer: inflation above 34% and the worst is probably yet to come…

It was on Tuesday that Andreas Christou, managing director of RetailZoom gave a presentation at the Business Days conference. His topic was the latest trends for Hungarian retail chains and...

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There is room for improvement in the Hungarian FMCG sector in terms of digitalization

EDITEL recently conducted research on the archiving of company data and documents, which, among other things, examined how widespread digital archiving is, whether they trust cloud-based services, and whether they...

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These are the most valuable companies of the millenia

Electronics, FMCG and automotive companies are all on the list. Interbrands uses three key indicators to determine brand value: the financial performance of branded products or services, the role of...

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This year, there won’t be a more heartfelt Christmas advertisement on the domestic FMCG market

The style and story of Unicum’s short film is captivating in itself, but one of the main characters brings tears to every Hungarian’s eye. This year, on May 28, Péter...

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The country’s largest food collection campaign is here

From Friday to Sunday, the biggest food collection campaign of the year will take place organized by the Magyar Élélmiszerbank Egyesület. The stakes are high, without joint assistance, tens of...

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Cheaper, fewer, promotional

NielsenIQ hosted a POPAI Hungary Association meeting on 6 October, the topic of which was e-commerce from NielsenIQ’s perspective. Managing director Erik Vágyi welcomed participants and spoke about how growing...

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SPAR and Munch are working together to reduce food waste

Customers of the domestic chain can also help to ensure that as little food ends up in the trash as possible: SPAR works with the Munch online platform to reduce...

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Coca-Cola launches on-pack tech for visually impaired shoppers in industry first

Coca-Cola has become the first drinks business to launch on-pack technology for visually impaired customers. In partnership with Navilens, the FMCG giant has rolled out codes across 24x330ml and 30x330ml...

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Plant-Powered Perspectives is Hungary’s number one plant-based food industry conference

The Budapest Plant-Powered Perspectives 2022 conference, an innovative plant-based food industry event already running successfully in the V4 countries, is ready to go, and will be held on 10.11.2022 at...

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Online shopping: Necessity has turned into convenience

Péter Klekner, CEO of Kifli.hu believes that the war, the price cap and high inflation caught everyone by surprise. “Reacting to these and maintaining the usual high level of service...

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Orbico celebrates 10th anniversary with portfolio expansion

Orbico Hungary Kft. is 10 years old and our magazine interviewed general manager Zoltán Becze on this occasion. A member of the Orbico Group, the company supplies more than 8,000...

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Signature 40: Brand and trade marketing manager ranking

This year is the first that Signature 40, the ranking of brand and trade marketing managers is published, based on the idea of Ádám Vaszary and Márton Nagy. No less...

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The amount of salt and sugar in LIDL products continues to decrease

As a responsible company, Lidl Hungary is committed to promoting healthy nutrition, as evidenced by its commitment in 2019, according to which it will reduce the added salt and sugar...

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Hungarian manager named Danone’s HR director in Central and Eastern Europe

Boglárka Szentpétery joined the Danone team in Central and Eastern Europe as HR director. She oversees the company’s HR activities and strategies in Hungary, the Czech Republic, Slovakia, Romania and...

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In one year, greenhouse gas emissions decreased by a quarter in the countries of the SPAR Austria group

In the countries of the SPAR Austria group (Hungary, Northern Italy, Slovenia, Croatia), significant results were achieved under the auspices of the corporate group’s environmental sustainability strategy: over the past...

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”We want to be part of the solution”

Interview with Ju­dit Szalóky Tóth, public affairs manager of Coca-­Cola Hungary , and vice president of the Hungarian Marketing Association’s Green Chapter:  “We make brands and products that people love,...

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Trax retail technology brings reform to the FMCG sector

Trax aims to be the business of the future with its digital technologies – such as image recognition and computer vision solutions – in the fast moving consumer goods (FMCG)...

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POP trade day

On 23 June a small but enthusiastic group of POPAI members visited the Artmacth POS factory in Timisoara. Everything at the same place Ágnes Péczely-Tóth, head of sales and marketing...

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It doesn’t get any fresher than this, the salads are grown next to the store using a revolutionary method!

BILLA became the first food retailer to test vertical farming in Austria. In collaboration with the Israeli agricultural technology company Vertical Field, the herbs and salads are grown in the...

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Zalaco increased its profit by thirty percent

In the first half of the year, Zalaco Sütőipari Zrt.’s taxable profit increased by almost thirty percent to HUF 367 million compared to the same period last year, the company’s...

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