FMCG - Trademagazin

Magazine: The challenges of an omnichannel sales strategy in 2021
Date: 2021-10-21 06:48:28

In the last year and a half the COVID-19 pandemic speeded up processes in retail trade that had already started earlier. The new shopping habits that formed during this process...

Business Days 2021
Date: 2021-10-06 16:54:57

At the biggest meeting of the FMCG trade, Trade magazin’s Business Days conference held in Tapolca on the fourth week of September, the first day was dedicated to the HoReCa...

Rossmann publishes sustainability report
Date: 2021-09-27 10:12:36

On 22 April 2021 – Earth Day – Rossmann published its first Sustainability Report. For Rossmann sustainability is a top priority. The company believes that it can only realise each...

About the retailer ranking – while wearing a face mask
Date: 2021-07-26 08:18:15

Face mask wearing has been mandatory for customers and shop assistants for a year – I think this fact tells everything about 2020. There were ups and downs in the...

Offline and in-store have transformed
Date: 2021-07-05 10:26:50

Due to the pandemic, door, window and floor stickers with health protection information, plus the placement of hand sanitisers or face masks have become part of the in-store decoration. As...

Magazine: Strong Brands, Strong Immune Systems
Date: 2021-06-18 06:39:55

In this piece Henkel CEO and BGA Hungary President Ágnes Fábián gives us again her account of the previous business year along with some personal insights into the Covid issue....

MNKSZ: The pandemic strengthened the ties between members
Date: 2021-06-15 10:24:57

Our magazine interviewed Katalin Neubauer, secretary general of the Hungarian National Trade Association (MNKSZ). – What was the time between the 2nd and the 3rd wave of the pandemic enough...

Magazin: Labour market 2021: The FMCG sector and retail trade became more attractive to workers
Date: 2021-06-15 06:28:21

The last 15 months changed the world of labour more than the previous 10 years. From the 7,600 workers interviewed by Randstad every 8th lost their job and every 9th...

CLM Bitai & Partners: The FMCG law firm
Date: 2021-06-14 09:57:35

An FMCG company might need legal help any time and in any field. CLM Bitai & Partners Law Firm is the perfect choice for them: the company offers complex services...

Magazine: Report from the boardroom (Part 3) – An interview with Michael Holm, Diageo’s managing director for Eastern European markets
Date: 2021-06-07 07:06:32

In our new series Judit Szalóky Tóth, a Boyden Executive Search partner makes interviews with executives. This time she asks questions from Michael Holm, who has been the managing director...

The FMCG retailer ranking for 2020 is out – Lidl has reached the No.1 spot!
Date: 2021-06-03 11:19:38

There is always a reason why it is worth waiting for Trade magazin’s FMCG retailer ranking every year, sometimes one or two surprises are revealed, while at other times a...

Magazine: Emotionally the most effective FMCG commercials in 2020
Date: 2021-05-12 07:22:45

2020 created challenges for the marketing profession as well. From the spring commercials that used to serve sales and brand building purposes were focusing on solidarity and on helping each...

Magazine: Impacts and trends in 2021
Date: 2021-04-06 10:48:58

At the ‘I Love Trade Marketing’ online conference of Trade Marketing Club Gábor Tolnai, head of division of Kantar-Hoffmann used the findings of the Kantar Global Business Compass study to...

Big numbers from the first PLMA online Show
Date: 2021-02-22 10:07:21

On 1-4 December 2020 the Private Label Manufacturers Association (PLMA) organised the first and the biggest online ‘World of Private Label’ trade show. 1,060 exhibitors from 61 countries – among...

(HU) Bolti dolgozók: már állóhely sincs
Date: 2021-02-22 09:49:46

Sorry, this entry is only available in HU....

Bioplastics: The raw material of the future
Date: 2021-01-25 10:45:12

It was revealed at the 15th conference of European Bioplastics that the global bioplastics industry is growing fast. The market is expected to grow by 36 percent in the next...

European overview – Nielsen 2020
Date: 2020-12-02 11:24:00

In 2020 European FMCG market grew 8,3% so far. Brands outgrew private labels both in the traditional and online channels, by Nielsen presentation at PLMA online show. The Nielsen presentation...

Every day 120 new innovations are launched in Europe in the top categories
Date: 2020-11-10 21:43:52

Premium sales jumped during the pandemic This year again Nielsen BASES published its Top25 Breakthrough Innovations list. Nielsen’s study reveals that in 2018-2019 120 new products were introduced in the...

Extraordinary general meeting
Date: 2020-10-01 13:12:57

POPAI Hungary Association held its annual general meeting online. The award ceremony of the Hungarian leg of the Shop! Global Awards contest was also part of the programme. Members first...

Magazine: Crisis management: Who is responsible for cancelled contracts?
Date: 2020-10-01 07:57:20

After 11 March 2020 the economic and legal environment changed considerably, therefore many companies decided to review their trade relationships, sometimes cancelling long-term contracts in part or in full. The...

Germans quit traditional retail units the most
Date: 2020-08-10 16:34:42

Last year the private consumption of retail goods dropped 1 percent in the EU-27. On average European Union consumers spend 29.9 percent of their money in classic stores. In this...

The FMCG retailer ranking for 2019 is out – Lidl takes the second place behind Tesco
Date: 2020-06-11 09:34:45

Every year Trade magazin publishes the FMCG retailer ranking of the previous year in the first days of June. The biggest surprise in the 2019 ranking is that Lidl climbed...

Smile Therapy
Date: 2020-05-20 10:56:15

The mitigation measures are not yet having an impact everywhere, but easier communication is already spreading, for which consumers from Russia to Canada are equally grateful. The FMCG world looks...

Healthy foods – within an arm’s reach
Date: 2019-12-11 10:47:27

The market of functional foods is growing in Hungary. Tamás Czepanecz, brand manager of Nestlé Hungária Kft. told us about the segment of cereal products that sales results were developing...

Innovation and sustainability are the keywords in the FMCG market
Date: 2019-11-18 14:01:14

KNK PR & Média and Magyar Termék Nonprofit Kft. organised the Agóra conference in the Etyek Film Park. In his keynote speech Róbert Zsigó, secretary of state responsible for food...

Those companies are making progress that recruit the most talented people
Date: 2019-11-11 10:27:48

Our magazine interviewed László Békefi, country general manager of Coca-Cola HBC Magyarország. There have been great changes at the company recently – product categories were extended and new managers fill...

Lavazza: over 120 years of passion for coffee and a renewed focus on premiumness in the Hungarian market
Date: 2019-10-14 09:58:00

The Italian coffee roaster has a rich story to share and taste, like a good cup of coffee, and a renewed approach to the local market thanks to its new...

Magazine: Technological development in an optimistic mood
Date: 2019-10-14 07:31:33

Ian Cook, CEO of Colgate-Palmolive and co-chair of The Consumer Goods Forum (CGF) told on the first day of the organisation’s Vancouver summit in June that more and more developed...

Magazine: Parliamentary reckoning
Date: 2019-10-08 07:58:06

The Business Days conference has become ‘the’ conference of the trade by now, a real ‘PRIME EVENT BRAND’ of the Hungarian FMCG sector. It is needless to say that this status...

Magazine: Generation Y is coming – and they want everything at once
Date: 2019-09-30 07:56:58

As the purchasing power of Generation Y – consumers born between 1980 and 1995 – is growing, various aspects of sustainability are becoming more and more important. So that FMCG companies...

Magazine: The challenges of an omnichannel sales strategy in 2021 Date: 2021-10-21 06:48:28

Business Days 2021 Date: 2021-10-06 16:54:57

Rossmann publishes sustainability report Date: 2021-09-27 10:12:36

About the retailer ranking – while wearing a face mask Date: 2021-07-26 08:18:15

Offline and in-store have transformed Date: 2021-07-05 10:26:50

Magazine: Strong Brands, Strong Immune Systems Date: 2021-06-18 06:39:55

MNKSZ: The pandemic strengthened the ties between members Date: 2021-06-15 10:24:57

Magazin: Labour market 2021: The FMCG sector and retail trade became more attractive to workers Date: 2021-06-15 06:28:21

CLM Bitai & Partners: The FMCG law firm Date: 2021-06-14 09:57:35

Magazine: Report from the boardroom (Part 3) – An interview with Michael Holm, Diageo’s managing director for Eastern European markets Date: 2021-06-07 07:06:32

The FMCG retailer ranking for 2020 is out – Lidl has reached the No.1 spot! Date: 2021-06-03 11:19:38

Magazine: Emotionally the most effective FMCG commercials in 2020 Date: 2021-05-12 07:22:45

Magazine: Impacts and trends in 2021 Date: 2021-04-06 10:48:58

Big numbers from the first PLMA online Show Date: 2021-02-22 10:07:21

(HU) Bolti dolgozók: már állóhely sincs Date: 2021-02-22 09:49:46

Bioplastics: The raw material of the future Date: 2021-01-25 10:45:12

European overview – Nielsen 2020 Date: 2020-12-02 11:24:00

Every day 120 new innovations are launched in Europe in the top categories Date: 2020-11-10 21:43:52

Extraordinary general meeting Date: 2020-10-01 13:12:57

Magazine: Crisis management: Who is responsible for cancelled contracts? Date: 2020-10-01 07:57:20

Germans quit traditional retail units the most Date: 2020-08-10 16:34:42

The FMCG retailer ranking for 2019 is out – Lidl takes the second place behind Tesco Date: 2020-06-11 09:34:45

Smile Therapy Date: 2020-05-20 10:56:15

Healthy foods – within an arm’s reach Date: 2019-12-11 10:47:27

Innovation and sustainability are the keywords in the FMCG market Date: 2019-11-18 14:01:14

Those companies are making progress that recruit the most talented people Date: 2019-11-11 10:27:48

Lavazza: over 120 years of passion for coffee and a renewed focus on premiumness in the Hungarian market Date: 2019-10-14 09:58:00

Magazine: Technological development in an optimistic mood Date: 2019-10-14 07:31:33

Magazine: Parliamentary reckoning Date: 2019-10-08 07:58:06

Magazine: Generation Y is coming – and they want everything at once Date: 2019-09-30 07:56:58