FMCG - Trademagazin

Signature 40: Brand and trade marketing manager ranking
Date: 2022-10-10 09:54:45

This year is the first that Signature 40, the ranking of brand and trade marketing managers is published, based on the idea of Ádám Vaszary and Márton Nagy. No less...

The amount of salt and sugar in LIDL products continues to decrease
Date: 2022-10-03 12:01:42

As a responsible company, Lidl Hungary is committed to promoting healthy nutrition, as evidenced by its commitment in 2019, according to which it will reduce the added salt and sugar...

Hungarian manager named Danone’s HR director in Central and Eastern Europe
Date: 2022-10-03 09:56:18

Boglárka Szentpétery joined the Danone team in Central and Eastern Europe as HR director. She oversees the company’s HR activities and strategies in Hungary, the Czech Republic, Slovakia, Romania and...

In one year, greenhouse gas emissions decreased by a quarter in the countries of the SPAR Austria group
Date: 2022-09-28 13:01:56

In the countries of the SPAR Austria group (Hungary, Northern Italy, Slovenia, Croatia), significant results were achieved under the auspices of the corporate group’s environmental sustainability strategy: over the past...

”We want to be part of the solution”
Date: 2022-09-21 10:52:25

Interview with Judit Szalóky Tóth, public affairs manager of Coca-Cola Hungary , and vice president of the Hungarian Marketing Association’s Green Chapter: “We make brands and products that people love,...

Trax retail technology brings reform to the FMCG sector
Date: 2022-09-19 10:39:30

Trax aims to be the business of the future with its digital technologies – such as image recognition and computer vision solutions – in the fast moving consumer goods (FMCG)...

POP trade day
Date: 2022-09-13 10:37:29

On 23 June a small but enthusiastic group of POPAI members visited the Artmacth POS factory in Timisoara. Everything at the same place Ágnes Péczely-Tóth, head of sales and marketing...

It doesn’t get any fresher than this, the salads are grown next to the store using a revolutionary method!
Date: 2022-09-09 09:32:56

BILLA became the first food retailer to test vertical farming in Austria. In collaboration with the Israeli agricultural technology company Vertical Field, the herbs and salads are grown in the...

Zalaco increased its profit by thirty percent
Date: 2022-09-07 16:13:24

In the first half of the year, Zalaco Sütőipari Zrt.’s taxable profit increased by almost thirty percent to HUF 367 million compared to the same period last year, the company’s...

AM State Secretary: the Coop Rally strengthens trust between producers and consumers
Date: 2022-09-06 10:22:37

The Coop Rally – which will be held for the 16th time this year – directs attention to domestic production and Hungarian products, and in the process strengthens trust between...

METRO’s Board of Directors has appointed a wholesale transformation department manager
Date: 2022-09-05 20:23:46

METRO Hungary has prepared a new strategy in the past period, the aim of which is to respond to the needs of professional customers and promote real wholesale turnover, among...

It wasn’t FMCG products that drove retail sales in June
Date: 2022-08-28 10:19:00

The Central Statistical Office (KSH) has reported: like-for-like retail volume sales were up 4.1% in June 2022; adjusted for calendar effects, the sales growth was 4.5%. However, sales of grocery...

More and more rabbit meat is being sold in Hungarian retail chains
Date: 2022-08-18 21:24:45

The interest in rabbit breeding and the sale of rabbit meat is increasing – said the president of the Rabbit Professional Organization and Product Council at Farmer Expo in Debrecen...

Would you have thought? It reduces food waste if there is no expiration date on the packaging!
Date: 2022-08-02 16:11:35

The shelf life refers to the quality of the food and suggests when the taste and texture of the product will be optimal. But there is no need to rely...

Retail sales in Germany fell to a record level in June
Date: 2022-08-01 19:09:04

In June, retail sales in Germany decreased more than ever in real terms compared to a year earlier, but in nominal terms the decline remained below 1 percent, according to...

AM: the government decided on HUF 15 billion EU development support for domestic food industry plants
Date: 2022-07-29 19:13:38

As a result of the call for complex development of food plants, four Hungarian food industry enterprises will receive a total of HUF 15 billion worth of development resources as...

Magazin: Retail trade is holding on, but there is room for improvement
Date: 2022-07-14 07:29:38

Last year 46,000 more workers retired in Hungary than 18-year-olds became adults. The majority of companies don’t have a strategic workforce plan, which takes into consideration the future demand for...

Magazine: Digital trend analysis
Date: 2022-07-06 06:12:36

Norbert Madar, lead consultant of GKID Research & Consulting (formerly called GKI Digital) analysed the latest digital trends for our magazine. In 2020 and 2021 online retail was growing rapidly,...

Changing world, changing consumers
Date: 2022-07-01 10:08:24

According to a GfK study with approximately170 million households in 14 countries, FMCG volume sales will increase by 3% this year; expectation is that value sales will be 13% higher...

Magazine: László Krisán: “Everyone has their share of responsibility in crisis management”
Date: 2022-06-29 06:08:16

Our magazine asked László Krisán, the CEO of KAVOSZ Zrt. about the past year, the present situation and their plans for the future. – How did the different types of...

The 2021 ranking of FMCG retailers is out now – no change on the top: Lidl, SPAR, Tesco
Date: 2022-06-01 15:59:21

In the last two years there were great changes in our lives, and daily shopping was no exception. The changes in our buying decisions had an impact on the annual...

(HU) Itt az e-TOPLISTA 2021 a GKID-től
Date: 2022-05-05 07:00:08

Sorry, this entry is only available in HU....

Summer vibes all year! – Watermelon flavoured energy drink in the HELL STRONG range
Date: 2022-05-02 08:32:41

HELL ENERGY is one of the world’s fastest developing FMCG brands. The 100% Hungarian brand had been established in 2006, it became the Hungarian market leader by 2010 and today...

Market Researchers about the last 15 months
Date: 2022-04-07 11:29:43

As in previous years, this year’s leading market researchers analyzed the past 15 months at the Trade Marketing Club’s April 7 online event. Nearly 100 people have registered for the...

Magazine: How did the Covid-19 pandemic accelerate the digitalisation of retail trade?
Date: 2022-03-29 06:28:34

In Hungary the past two years laid the groundwork for digitalisation, more conscious consumer behaviour, convenience shopping, omnichannel shopping and price monitoring. However, a lot of these trends are overshadowed...

Magazine: FMCG: First the pandemic, then the price increase
Date: 2022-03-18 06:05:17

Some things go, others stay after the pandemic According to NielsenIQ’s Shopper Trends survey, 47 percent of Hungarians’ shopping trips are so-called big shops or restocking shopping trips – before...

New routes on the Milky Way
Date: 2022-03-01 10:29:47

On 23 February the Milk Interbranch Organisation and Dairy Board held its tenth annual conference – this time online. Managing director Zoltán Harcz welcomed the participants and the first...

Dynamically growing FMCG sales in tobacco shops
Date: 2022-02-08 09:56:27

There are approximately 5,100 National Tobacco Shops in Hungary, and 75 percent of these realised about 95 percent of total sales. Presently the share of FMCG products in the total...

Magazine: What escapes and what stays – returning consumption habits and lasting attitude changes after the pandemic
Date: 2022-02-07 06:58:52

NielsenIQ’s market research experts Erik Vágyi and Péter Kurucz gave a presentation about consumer attitudes after the pandemic at the Business Days conference, on 22 September 2021. Stockpiling: we visit...

FMCG retail and media types
Date: 2022-02-04 10:22:40

Multimedia sales house Atmedia and GfK Hungária analysed the media use habits of the GfK Household Panel’s main shopper groups, and compared them with FMCG volume sales. There were 3,477...

Signature 40: Brand and trade marketing manager ranking Date: 2022-10-10 09:54:45

The amount of salt and sugar in LIDL products continues to decrease Date: 2022-10-03 12:01:42

Hungarian manager named Danone’s HR director in Central and Eastern Europe Date: 2022-10-03 09:56:18

In one year, greenhouse gas emissions decreased by a quarter in the countries of the SPAR Austria group Date: 2022-09-28 13:01:56

”We want to be part of the solution” Date: 2022-09-21 10:52:25

Trax retail technology brings reform to the FMCG sector Date: 2022-09-19 10:39:30

POP trade day Date: 2022-09-13 10:37:29

It doesn’t get any fresher than this, the salads are grown next to the store using a revolutionary method! Date: 2022-09-09 09:32:56

Zalaco increased its profit by thirty percent Date: 2022-09-07 16:13:24

AM State Secretary: the Coop Rally strengthens trust between producers and consumers Date: 2022-09-06 10:22:37

METRO’s Board of Directors has appointed a wholesale transformation department manager Date: 2022-09-05 20:23:46

It wasn’t FMCG products that drove retail sales in June Date: 2022-08-28 10:19:00

More and more rabbit meat is being sold in Hungarian retail chains Date: 2022-08-18 21:24:45

Would you have thought? It reduces food waste if there is no expiration date on the packaging! Date: 2022-08-02 16:11:35

Retail sales in Germany fell to a record level in June Date: 2022-08-01 19:09:04

AM: the government decided on HUF 15 billion EU development support for domestic food industry plants Date: 2022-07-29 19:13:38

Magazin: Retail trade is holding on, but there is room for improvement Date: 2022-07-14 07:29:38

Magazine: Digital trend analysis Date: 2022-07-06 06:12:36

Changing world, changing consumers Date: 2022-07-01 10:08:24

Magazine: László Krisán: “Everyone has their share of responsibility in crisis management” Date: 2022-06-29 06:08:16

The 2021 ranking of FMCG retailers is out now – no change on the top: Lidl, SPAR, Tesco Date: 2022-06-01 15:59:21

(HU) Itt az e-TOPLISTA 2021 a GKID-től Date: 2022-05-05 07:00:08

Summer vibes all year! – Watermelon flavoured energy drink in the HELL STRONG range Date: 2022-05-02 08:32:41

Market Researchers about the last 15 months Date: 2022-04-07 11:29:43

Magazine: How did the Covid-19 pandemic accelerate the digitalisation of retail trade? Date: 2022-03-29 06:28:34

Magazine: FMCG: First the pandemic, then the price increase Date: 2022-03-18 06:05:17

New routes on the Milky Way Date: 2022-03-01 10:29:47

Dynamically growing FMCG sales in tobacco shops Date: 2022-02-08 09:56:27

Magazine: What escapes and what stays – returning consumption habits and lasting attitude changes after the pandemic Date: 2022-02-07 06:58:52

FMCG retail and media types Date: 2022-02-04 10:22:40