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Lay’s sends personalized messages from Messi

Lay’s is connecting soccer fans around the world with Lionel Messi through a new artificial intelligence-powered activation. The concept comes as part of the snack brand’s global UEFA Champions League...

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The epidemic has turned the shop world around in 2020

The market has exploded from mobiles, and it’s made from cleaning products, but the home office has also cut back on lipstick shopping. In the end, the building materials market...

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Back to business with PLMA

The Private Label Manufacturers Association announces that its PLMA 2021 “World of Private Label” international trade show, which was originally scheduled for May this year, will now take place on...

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Nébih’s last year in 40 pages

On 15 March the National Food Chain Safety Office (Nébih) celebrated its 9th birthday. A 40-page book was published for the anniversary, which collects the most important events of 2020 in...

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Toilet cleaners in more sustainable packaging

With its new global packaging concept for toilet cleaner bottles, Henkel emphasises sustainability and its dedication to the cause of the circular economy. From January 2021 these bottles have a...

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Spar Shandong carries on with Chinese expansion

Spar Shandong had opened two new stores in China, a hypermarket and a supermarket in the cities of Zhangjiakou and Dongying. The Zhangjiakou store – which opened in December – has a total...

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Walmart beauty on TikTok

Walmart put its second shoppable livestream on social video app TikTok, this time to showcase beauty products. The retail chain’s “Spring Shop-Along: Beauty Edition” works with brands like L’Oréal’s Maybelline and...

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Merkur trials new technology to fight food waste

REWE Group member Austrian retailer Merkur is testing a new anti-food waste technology in several stores. The ‘Smart-Shelf’ technology enables the automatic production of baked goods when the shelf senses that stocks...

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Whole Foods packaged coffee

The specialty grocer owned by Amazon has seen sales rise as more consumers have turned to making their favorite caffeinated drinks at home. GroceryDive shelved “On Special” a little less...

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Mars DIY Easter videos on Pinterest

Candymaker Mars Wrigley has teamed with video network Tastemade and Pinterest to create several do-it-yourself videos that promote its Dove Silky Smooth Promises dark chocolate and M&M’s Minis for Easter....

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PepsiCo is promoting its new relaxation beverage

PepsiCo is promoting its new relaxation beverage Driftwell through targeted digital ads that disrupt the viewer’s screen time at the end of the day. According to details shared with Marketing...

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Ghost Kitchens Partners With Walmart Canada

Ghost Kitchen Brands (GKB) is excited to announce it is teaming up with Walmart Canada, its first partnership with a big-box retailer to bring one-stop meal pickup and delivery to...

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Enviromental friendly display in the Netherlands

On introducing the reusable Mr. Flexx® display system, the Dutch supermarket chain of Hoogvliet to roll out this Mr. Flexx® Premium version in all 71 supermarkets. Maximum CO2 reduction in combination...

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Amazon and Walmart’s head-to-head competition is changing retail

The evolution of the two shows that being a retail giant means more than selling merchandise. Two of the biggest retailers are raising the bar for what it means to...

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Heineken strengthens further in trade with Positive Adamsky

Heineken Hungária and Positive Adamsky have worked together several times over the past 3 years through ad hoc assignments, and from this year the agency will also take part in...

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Ikea digital card game for International Women’s Day

Ikea deals out digital card game on Instagram to fight domestic work inequality. The company’s aim is to make homes more equal this International Women’s Day and afterwards. This International...

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A Shoe-in for Success

Unique Store Fixtures’ contribution helps Chrisitan Louboutin’s new boutique showcase products in style. On the Retail Enviroments site published by POPAI Hungary’s mother organisation Shop! HQ, there is a nicely...

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Overall satisfaction with retailers falls

Overall customer satisfaction with large grocery chains dropped significantly in 2020, according to the latest Retail and Consumer Shipping Report from the American Customer Satisfaction Index (ACSI), released 2nd of March. The...

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Cost-cutting innovation for the benefit of the environment from Daikin

‘Loop by Daikin’ is an innovative circular initiative that grants tangible economic and environmental protection benefits to those who join the programme. Valuable raw material from waste Balázs Zuggó, managing...

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Express delivery at Walmart –without minimum order

From 1st May Walmart dropped the $35 minimum purchase requirement for its two-hour Express delivery service, which the retail giant launched last May. The rapid service is an “arms race” among the retailers in...

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Strong partnerships are more important than ever

The pandemic is fundamentally changing the private label partnership. That’s the conclusion of a special industry panel of retailers and manufacturers conducted during PLMA’s virtual Annual Roundtable Conference. More than...

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Amazon Fresh debuts its 10th store, 100th and 1000th ight come

The online giant has opened its 10th Fresh store in the U.S. on 25th Feb. 2021. The 45,000-square-foot store opens with an assortment of mainstream, local and private label grocery...

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Walmart e-commerce expansion

BigCommerce sealed a new partnership with Walmart — a move that gives its sellers the ability to sell products on Walmart.com. Walmart is also rolling out a “New-Seller Savings” offer, designed to waive commission...

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P&G launches coronavirus-killing Microban 24 in the UK

Procter & Gamble is broadening the rollout of a hit brand of 24-hour disinfectant that saw surging sales during the pandemic. In the first market expansion outside the U.S., the...

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Forzen foods drive sales growth

Frozen foods are driving center store sales growth, with dollar spend rising 21% from 2019 to 2020 and almost all frozen product categories logging double-digit sales increases, according to a new...

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We are starting!

This is what I always say before the editorial staff start its online meeting or when I open a conference, and these are my words now, when I hand you...

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What’s important for tourists in 2021?

US and UK consumers are planning their trips. The primary consideration is virus security. They want a shorter, more outdoor, more peaceful vacation. The vaccination encourages the elderly, so the...

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(HU) Sikeres trade marketing stratégiák Óperencián innen és túl

Sorry, this entry is only available in HU....

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The Hungarian Medicines Trademark helps you to find your way around medicines

Hungary was one of the first to join the pharmaceutical industry more than 100 years ago, and now people in more than a hundred countries are treated and cured with...

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Walmart is the top grocery e-commerce player in the U.S.

Walmart took over Amazon’s spot as the top grocery e-commerce platform, according to a survey from TABS Analytics in August. About 30% of online grocery transactions come from Walmart while Amazon accounts...

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