Enviromental friendly display in the Netherlands

On the Retail Enviroments site published by POPAI Hungary’s mother organisation Shop! HQ, there is a nicely illustrated article about these sustainable modular displays and the manufacturer.

More than fifty years in the POP industry

As a dynamic family firm, Vlastuin has been creating innovative in-store solutions for the past 52 years, aimed at increasing market share and boosting turnover for retailers and brands. A typical Vlastuin characteristic is the drive to produce new products that contribute to increased impact in the store, to introduce practical innovations and to reduce the ecological footprint.

Full-service

Hoogvliet introduced Mr. Flexx® Premium in all outlets. The display location is specifically intended for promotion of A-brands and own brands of the supermarket organisation. Unit Manager Jos Verhaegen of Hoogvliet is extremely satisfied with the introduction of the display system. “The collaboration with Brandwise and Vlastuin is an important step in making even more sustainable and efficient use of second-placement displays in our supermarkets. Thanks to Brandwise, there is 100% execution, these impactful displays enable us to steer maximum sales, and we are disposing of much less cardboard. It makes me very happy to see these displays in our stores.”

Store floor

A main advantage of Mr. Flexx® is that the display concept can quite simply be constructed and converted in situ in the store. The height and layout of the system can be varied using the shelves, shelf dividers and hooks, making the display ideal for various types of products and purposes. The unique setup, tailored decoration and techniques gears Mr. Flexx® and its numerous presentation options seamlessly to the brand or campaign to be promoted. A main benefit is that Mr. Flexx® offers endless variation options, therefore removing the need to constantly make a lot of budget available for new (cardboard) display designs. The working life of Mr. Flexx® is at least three years.  At the end of its useful life, Mr. Flexx® is 100% recyclable.

Plug & play

The initial Mr. Flexx® concept marketed by POS supplier Vlastuin in 2019, has now been further developed into Mr. Flexx® Premium. The latest version can also be extended to include lighting, scent, audio and movement. And so Mr. Flexx® Premium can give passing shoppers’ senses an extra sensory impulse, resulting in an even more striking 2nd placement in the store and an uplift in sales. The new plug & play options can be very simply added.

Mr. Flexx®  innovative modular display concept is an original Vlastuin design and is registered as a brand. It saves approximately 86% CO2 versus one-off cardboard displays, this performance regarding reduction of CO2 emissions was calculated by Bureau Blonk, an international leader in the field of environment, sustainability, nutrition and health.