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Penny’s ‘Markthalle’ discount concept in Germany

Penny’s marketplace concept in Germany is an evolutionary step towards the supermarket segment. The Rewe discounter differentiates from Lidl and Aldi by emphasizing its convenience proposition. A large food-to-go offer...

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The majority of Hungarians spend less than 50 thousand forints on Christmas gifts, sustainability is an important aspect, but not the primary one

Gift-giving is an essential holiday tradition, but what really matters to customers when buying Christmas presents? Costa Coffee and market researcher Opinio surveyed gift-giving habits this year, and were also...

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Rossmann ended the year with charity

This year, Rossmann Hungary also provided support to many needy communities and institutions to make the holidays more beautiful. From Sályi Kindergarten to the ÁGOTA Foundation, many organizations received product...

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(HU) A nap mondása

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Manpower: labor market feedback shows improving economic outlook

Labor market feedback shows improving economic prospects, with 35 percent of domestic employers expected to expand their workforce in the first quarter of 2025, Manpower Hungary told MTI on Wednesday....

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(HU) A nap mondása

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(HU) A nap mondása

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Personal factor

Nowadays it often comes to my mind what certain experts say: university students have to acquire skills for jobs that don’t even exist yet. This article is available for reading...

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Fruit and vegetables in the spotlight

Spring 2025 isn’t only important for the fruit and vegetable sector because everyone is looking forward to fresh – and preferably Hungarian – vegetables being available in shops once again....

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How Edeka-discounter Netto Marken-Discount differentiates against Lidl and Aldi

Leveraging the brand sourcing expertise of its parent company and German market leader Edeka Group, Netto Marken-Discount offers a “value with choice” discount experience without sacrificing brand choice. Thanks to...

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(HU) A nap mondása

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EU and Mercosur countries reach political agreement on planned free trade agreement

The European Commission and representatives of the Mercosur countries have concluded negotiations on a free trade agreement, reaching a political agreement on its conclusion, the Brussels-based executive body announced on...

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(HU) A nap mondása

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The Hungarian Red Cross is organizing a Christmas fundraiser in Auchan stores

The Hungarian Red Cross is collecting donations at Auchan over the two weekends of December during their joint campaign called “A Package of Love”. They primarily need non-perishable food products,...

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Agroloop’s 13,000 square meter automated factory is a milestone in the insect protein manufacturing industry

European protein exposure is an increasingly pressing problem in the agricultural sector: a quarter of the world’s meat production is used to feed livestock, while 75 percent of global arable...

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(HU) A nap mondása

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(HU) Az egykori elméleti matematikus ma már biogazda

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(HU) A nap mondása

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The world’s best FMCG ads

Gábor Tolnai, head of marketing insight division at Kantar Hoffmann introduced the world’s best performing FMCG advertisements at the Business Days conference. This article is available for reading in Trade magazin...

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Campaign to encourage pork consumption launched

Red meats occupy a prominent place in a balanced diet, as they contain many minerals that are difficult to absorb from other foods – this is what the “Celebrate with...

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(HU) A nap mondása

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St. Hubertus’ new campaign conveys the magic of nature

St. Hubertus is drawing attention to the power of the wilderness with a series of interviews called “Friends of Nature” and providing a glimpse into the stunning beauty of our...

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Hungarian HR leader wins one of Europe’s most prestigious diversity awards

Zsófia Komáromi, Chief Talent Officer of Publicis Groupe Hungary and Talent Transformation Partner of Publicis Groupe CEE, was awarded the 2024 HR Diversity Champion of the Year category at the...

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NAV Audit Trends in 2024: Lessons and Focus Areas of Transfer Pricing Data Provision

The regulatory and practical challenges of transfer pricing were analyzed at Deloitte’s latest webinar, where tax advisor experts and a representative of the Tax Administration shared their experiences on the...

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(HU) A nap mondása

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Lidl prepares for Biedronka’s market entry in Slovakia

Lidl in Slovakia underlines its claim to price leadership. The discounter is permanently cutting prices on basic groceries, thus anticipating a VAT reduction that will become mandatory at the beginning...

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(HU) A nap mondása

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Inside Aldi Nord’s ANIKo discounters in Germany

The latest store concept of Aldi Nord in Germany enhances efficiency and spotlights fruit and vegetables, reflecting its commitment to price leadership in the market. By optimizing in-store processes and...

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Another triumph of Hungarian cheese culture – Hungarian cheeses conquered the World Cheese Awards!

Hungarian artisanal cheeses stood out again this year at one of the world’s most prestigious cheese events, the World Cheese Awards held in Portugal. Breier Farm’s Pilisi cheese was once...

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Another scam is spreading – fraudsters are misusing the names of law firms

In recent weeks, many companies have come under a new type of attack – they receive emails that appear to be genuine solicitations from lawyers in the name of real...

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