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Retail category, GOLD MEDAL: Rossmann Magyarország Kft. and Human Telex Advertising Agency – Raise the anchor!

The goal of the campaign that started in the spring of 2016 was to make the Rossmann brand younger and its image trendier. There were two main target groups: 18-25 year...

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Healthy is the new sexy

According to a WHO report, two thirds of Hungarians are overweight. However, only half of Hungarians think that they have a weight problem – reveals a study by Nielsen. The...

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Food category, GOLD MEDAL: FrieslandCampina Hungária Zrt. – Pöttyös Olympic supporter card

Iconic brand Pöttyös has been around for nearly 50 years and it is one of the most popular brands in Hungary. In 2016 Pöttyös joined forces with the Hungarian Olympic Committee,...

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‘The most successful promotion of 2016’ – gold medal and special award winners

The competition was held for the ninth time and the winners were presented on the trade day that took place in Budavári Fortuna Restaurant on 6 April 2017. This year there...

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Everything that can make shopping more comfortable

Our magazine asked market players how in-store space can meet the requirements of the digital age, environmental protection and complex consumer needs? Edit Nagy, sales director of WANZL Magyarország Kft. told...

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Price-sensitive consumers and promotions: best friends forever

According to Nielsen’s Shopper Trends study, in 2015 Hungarian households spent HUF 40,300 on groceries, but by 2016 this sum grew to HUF 42,800 (half of which is used to...

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The Hungarian consumer confidence has not been so high since 2009

The confidence index of Hungarian consumers reached another heights in the second quarter of 2017 with seventy points. In Europe, the average value is 85 points. According to the online...

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Dietitian: the better nutrition awareness of the population would bring a hundred billion HUF for health care

The health care would save at least one hundred billion HUF if the nutrition awareness of the population would be improved – Soltész Erzsébet, a dietitian of the One Drops...

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FAO Food Price Index rises further in July

Global food prices rose for the third consecutive month in July, driven mainly by higher cereal, sugar and dairy quotations. The FAO Food Price Index – a monthly trade-weighted index...

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#uptrade with wanzl

Wanzl, one of those companies which have been exhibiting at EuroShop for the longest time, was waiting for representatives of international retailers at stand No.1400 this March. In the future...

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