- Trademagazin

Generation Z trends
Date: 2024-03-26 11:45:44

What will young people be doing, wearing and thinking in 2024? – asks Rebecca Stewart in Adweek. She lists three key trends for targeting young consumers. This article is available for...

Innovation and inspiration
Date: 2024-02-20 16:19:02

Promising a new level of collaboration and in-store experience, the Shop! MarketPlace trade show will take place on 9-11 April. This article is available for reading in Trade magazin 2024/2-3...

Tartós installációs az Év Displaye 2023
Date: 2024-01-17 11:20:52

Nagy érdeklődés övezte a POPAI és a Trade Marketing Klub összevont évzáró eseményét. A házigazda Pick Szeged a gyorsan változó vásárlási igényekre adott válaszaival, a szervezők pedig a POPAI Awards POP...

Trade Marketing Club and POPAI joint year-end event
Date: 2023-11-07 13:53:54

We invite you to an exciting meeting. The Trade Marketing Club and POPAI Hungary, as the international point-of-sale marketing association, are jointly organizing their last meeting of the year. Visitors...

Gyorsan változó tartalmak és képernyők
Date: 2023-10-06 11:20:23

A nyári szünet utáni első POPAI-találkozót szeptember 7-én délután tartották „Very Fast Moving Contents and Screens” (Gyorsan változó tartalmak és képernyők) témában. Az esemény házigazdája Lukatics Attila, a szervezet új tagvállalata,...

Uniform but unique
Date: 2023-04-25 11:37:31

Dina Meindl, managing director of membership services at Shop Association introduced the revamped central website, the Shop! Central platform and the Let’s Talk Shop! video roundtable discussion series. Building on...

Gen Z at Shop! Ideation
Date: 2023-03-06 15:29:11

At the end of 2022 Colombus (Ohio, USA) was the host of the annual Shop! Ideation conference. There were presentations about retail and point of sale marketing, a “Retail Challenge”...

Retail and POP industry together again
Date: 2023-02-28 11:10:49

EuroShop’s three-yearly industry fair POPAI and Shop! in the life of organizations, in addition to viewing the exhibition, it is also a time for personal meetings, professional discussions, and new...

One week in the spirit of retail marketing
Date: 2022-10-03 19:18:03

This year’s Shop! Ideation will take place in Columbus (Ohio) in the USA, on 23-25 October. The topics of the conference include retail and POS marketing, cooperation, training and networking,...

POP trade day
Date: 2022-09-13 10:37:29

On 23 June a small but enthusiastic group of POPAI members visited the Artmacth POS factory in Timisoara. Everything at the same place Ágnes Péczely-Tóth, head of sales and marketing...

Magazine: POPAI reports
Date: 2022-06-21 06:29:35

Shop! arrives in Chile Chile has joined POPAI’s parent organisation, Shop! Enhancing Retail Enviroments & Experiences. In South America Chile is the third country, after Argentina and Brazil, where the...

School year start around the world
Date: 2021-11-08 23:05:04

Shop! has collected this year’s Back to School point of sale and shopper activations from 12 countries – the Czech Republic, France, the Netherlands, Ireland, Hungary, Germany, Austria, Russia, Spain,...

Positive beauty and Nature’s Recipe – sustainability at Unilever
Date: 2021-06-10 10:38:14

POPAI Hungary held its annual general meeting online. The professional part was a topic of strategic and practical sustainability at Unilever, broken down globally and by category. The POPAI Hungary...

Shop! Global Awards award ceremony
Date: 2021-05-17 15:35:55

At the end of April an online award ceremony was organised to present the Shop! Awards, the OMA awards to the winner of the North American POP competition and the...

Harrods celebrates 150 years of chocolate
Date: 2021-05-17 10:59:26

Harrods celebrates 150 years of chocolate with the opening of the much-anticipated Chocolate Hall; concluding the final chapter of the four-year restoration of the Food Halls in Harrods’ Knightsbridge store. The...

Digital integration in Australia
Date: 2021-05-14 11:14:54

The POPAI and Shop! chapters are watching each other on all five continents. This time we got a summary of digital integration in instore marketing tools from Australia. The Shop!...

Mother’s Day displays from Australia
Date: 2021-05-11 11:09:32

The POPAI and Shop! chapters are watching each other on all five continents. This time we got a summary of the Mother’s Day -held on the second Sunday of May...

Retailers now able to offer virtual visualization solutions in-store
Date: 2021-05-10 10:20:56

Leading augmented reality (AR) and 3D creative platform Poplar Studio has partnered with Raydiant, the leading experience platform offering plug-and-play digital signage solutions, that enhance and transform the in-store experience...

Winners’ Games 2021
Date: 2021-05-03 11:07:17

The winners of the Shop! Gllobal Awards were announced. Only national and regional gold medalists can enter this competition, so it is considered the „Oscar” for the POP industry. The...

Consumer & Shopper Insights post-COVID at Shop! CoLabs
Date: 2021-04-26 11:03:26

The renewed central leadership of POPAI and Shop! assotiations started the CoLabs innovative, relevant, fresh initiative with great succes. The CoLabs idea generator incubator events’ targetted to fill online events...

Sydney to create ‘world-class boulevard’
Date: 2021-04-19 08:31:53

Sydney is to invest $43.5 million converting the city’s downtown retail destination George Street into what it hopes will become a ‘world-class pedestrian boulevard’. New Italian style grocery comes here...

Four winners go to the Shop! Global Awards competition
Date: 2021-04-09 10:54:35

POPAI Hungary Organisation has organised the POPAI Student Design Awards competition for university students for the second time. The main sponsor was SPAR and the thematic sponsor was Zewa. The...

Enviromental friendly display in the Netherlands
Date: 2021-03-08 11:03:43

On introducing the reusable Mr. Flexx® display system, the Dutch supermarket chain of Hoogvliet to roll out this Mr. Flexx® Premium version in all 71 supermarkets. Maximum CO2 reduction in combination...

A Shoe-in for Success
Date: 2021-03-03 10:35:00

Unique Store Fixtures’ contribution helps Chrisitan Louboutin’s new boutique showcase products in style. On the Retail Enviroments site published by POPAI Hungary’s mother organisation Shop! HQ, there is a nicely...

(HU) Sikeres trade marketing stratégiák Óperencián innen és túl
Date: 2021-02-18 11:21:46

Sorry, this entry is only available in HU....

Is-store sustainability in drug stores
Date: 2021-02-15 08:50:34

Holland & Barrett, one of Europe’s largest drug and more chain opened a new concept store. The shelving and shopfitting , lighting, design aims to reduce both energy consumption and CO2...

CoLabs are shaping POPAI’s new paths
Date: 2021-02-10 10:59:18

New winds are blowing in POPAI and Shop! organization. The renewed central leadership gathers ideas with an innovative, relevant, fresh approach and the involvement of member companies. The change is...

The world’s first, really green grocery store
Date: 2021-01-27 10:47:59

The PCC Community Market in the Ballard neighborhood of Seattle has become the world’s first Living Building Challenge (LBC) Petal-Certified grocery store. LBC Petal certification for PCC Ballard represents rigorous...

Award winning stores and POP projects
Date: 2021-01-25 14:12:41

POPAI Hungary’s parent organisation, Shop! joined forces with Retail Design Institute to present last year’s winning concepts in an online webinar. Shop!’s global development director, Leo van de Polder organised...

The Netflix influence on sales of related products
Date: 2021-01-18 11:20:31

Data now show that a streaming TV series can have an impact on product sales. Researchers are finding correlations between Netflix shows and U.S. sales of products related to their...

Generation Z trends Date: 2024-03-26 11:45:44

Innovation and inspiration Date: 2024-02-20 16:19:02

Tartós installációs az Év Displaye 2023 Date: 2024-01-17 11:20:52

Trade Marketing Club and POPAI joint year-end event Date: 2023-11-07 13:53:54

Gyorsan változó tartalmak és képernyők Date: 2023-10-06 11:20:23

Uniform but unique Date: 2023-04-25 11:37:31

Gen Z at Shop! Ideation Date: 2023-03-06 15:29:11

Retail and POP industry together again Date: 2023-02-28 11:10:49

One week in the spirit of retail marketing Date: 2022-10-03 19:18:03

POP trade day Date: 2022-09-13 10:37:29

Magazine: POPAI reports Date: 2022-06-21 06:29:35

School year start around the world Date: 2021-11-08 23:05:04

Positive beauty and Nature’s Recipe – sustainability at Unilever Date: 2021-06-10 10:38:14

Shop! Global Awards award ceremony Date: 2021-05-17 15:35:55

Harrods celebrates 150 years of chocolate Date: 2021-05-17 10:59:26

Digital integration in Australia Date: 2021-05-14 11:14:54

Mother’s Day displays from Australia Date: 2021-05-11 11:09:32

Retailers now able to offer virtual visualization solutions in-store Date: 2021-05-10 10:20:56

Winners’ Games 2021 Date: 2021-05-03 11:07:17

Consumer & Shopper Insights post-COVID at Shop! CoLabs Date: 2021-04-26 11:03:26

Sydney to create ‘world-class boulevard’ Date: 2021-04-19 08:31:53

Four winners go to the Shop! Global Awards competition Date: 2021-04-09 10:54:35

Enviromental friendly display in the Netherlands Date: 2021-03-08 11:03:43

A Shoe-in for Success Date: 2021-03-03 10:35:00

(HU) Sikeres trade marketing stratégiák Óperencián innen és túl Date: 2021-02-18 11:21:46

Is-store sustainability in drug stores Date: 2021-02-15 08:50:34

CoLabs are shaping POPAI’s new paths Date: 2021-02-10 10:59:18

The world’s first, really green grocery store Date: 2021-01-27 10:47:59

Award winning stores and POP projects Date: 2021-01-25 14:12:41

The Netflix influence on sales of related products Date: 2021-01-18 11:20:31