display - Trademagazin

Termékek igényesen „tálalva”
Date: 2023-10-10 10:44:29

A fogyasztói szokások változása a kereskedelmet közvetlenül érinti, így a displayk kihelyezésén is érzékelhetők ezen átalakulások. A jelenlegi inflációs helyzetben az üzletekben előtérbe került az árkommunikáció, míg a promóciók szerepe...

Magazine: Creativity at the highest level
Date: 2022-05-06 06:23:11

After the online announcement of the results in February, the winners of POPAI Student Design Awards received their prizes in person at the Budapest University of Technology and Economic, on 3...

Mother’s Day displays from Australia
Date: 2021-05-11 11:09:32

The POPAI and Shop! chapters are watching each other on all five continents. This time we got a summary of the Mother’s Day -held on the second Sunday of May...

Zewa Tringle – Hungarian winner at the Global Awards
Date: 2021-04-29 18:50:06

Winners, gold medalists of the local competitions of POPAI and Shop! chapters compete for the Shop! Global Awards, considered the “Oscars” of the POP profession, which is why it is...

Enviromental friendly display in the Netherlands
Date: 2021-03-08 11:03:43

On introducing the reusable Mr. Flexx® display system, the Dutch supermarket chain of Hoogvliet to roll out this Mr. Flexx® Premium version in all 71 supermarkets. Maximum CO2 reduction in combination...

Extraordinary general meeting
Date: 2020-10-01 13:12:57

POPAI Hungary Association held its annual general meeting online. The award ceremony of the Hungarian leg of the Shop! Global Awards contest was also part of the programme. Members first...

Student display competition 2020
Date: 2020-10-01 11:25:14

POPAI Student Design Awards student display competition was announced this year, organized by POPAI Hungary in cooperation with Zewa as theme sponsor and the main sponsor of SPAR Group. Online...

POPAI news
Date: 2020-06-16 10:49:28

Idehallgass! podcast series reloaded You can still listen to the 10-part podcast series Retail Decoded on the Shop! website and on Spotify. As a reaction to the pandemic, a new...

Four Hungarian Nominees for the GlobalShop trade show
Date: 2020-04-30 07:00:52

For the first time, this year POPAI Hungary Association – with the sponsorship of Zewa and SPAR – organised the POPAI Student Design Awards. This competition followed in the footsteps...

Packaging trends: With alternative solutions for the environment
Date: 2019-12-12 09:10:42

Packaging is a very important thing in our lives. DS Smith offers sustainable packaging solutions to partners with which they can swiftly react to changing shopping habits, and at the...

Magazine: Student Design: A display design contest
Date: 2019-12-02 07:27:56

POPAI Hungary Association, with support from Zewa and SPAR, organises the first POPAI Student Design Awards. The task for university students is to design innovative displays based on a given...

Magazine: More than just a box
Date: 2019-11-28 07:17:07

Shelf-ready packaging solutions are much more than a box with products inside. Their value is growing and they have more and more functions. We learned from Árpád Keskeny Jr, the...

A work of art
Date: 2019-09-16 09:58:19

EKI Creative Kft. has unveiled its latest in-store display. It was developed for Paco Rabanne cosmetics and according to key account manager Péter Eckert, it is almost a work of art, as...

Magazine: Moscow: a place where we can learn a lot
Date: 2019-06-19 07:57:11

At the end of March I flew to Moscow to visit the POPAI Russian Awards in-store display contest, and to participate in the POPAI meeting as president of the Hungarian...

Zewa Project reloaded
Date: 2019-01-31 09:48:30

In the Zewa Designer Competition 16 in-store display designs, created by students of the Budapest University of Technology and Economics, were competing. The brand celebrated the winners with a press...

Create your display this way!
Date: 2018-02-25 19:30:54

One of the key elements in an efficient in-store promotion campaign is using the right displays. SHOP! named 9 guidelines for developing in-store marketing materials which can help maximise a campaign’s ROI....

Magazine: The great Hungarian POS/POP tool overview
Date: 2017-10-04 07:36:52

Shoppers come across innumerable POS/POP tools while shopping, all of which are fighting for their attention. Some of them are noticed, while others remain invisible. What POS/POP tool manufacturers and their customers...

Toys and games: efficient displays
Date: 2016-04-14 09:59:24

Displaying products is especially important in the toys and games category. However, displays don’t result in a higher proportion of impulse buying in the category. Impulse buying occurs more frequently...

Termékek igényesen „tálalva” Date: 2023-10-10 10:44:29

Magazine: Creativity at the highest level Date: 2022-05-06 06:23:11

Mother’s Day displays from Australia Date: 2021-05-11 11:09:32

Zewa Tringle – Hungarian winner at the Global Awards Date: 2021-04-29 18:50:06

Enviromental friendly display in the Netherlands Date: 2021-03-08 11:03:43

Extraordinary general meeting Date: 2020-10-01 13:12:57

Student display competition 2020 Date: 2020-10-01 11:25:14

POPAI news Date: 2020-06-16 10:49:28

Four Hungarian Nominees for the GlobalShop trade show Date: 2020-04-30 07:00:52

Packaging trends: With alternative solutions for the environment Date: 2019-12-12 09:10:42

Magazine: Student Design: A display design contest Date: 2019-12-02 07:27:56

Magazine: More than just a box Date: 2019-11-28 07:17:07

A work of art Date: 2019-09-16 09:58:19

Magazine: Moscow: a place where we can learn a lot Date: 2019-06-19 07:57:11

Zewa Project reloaded Date: 2019-01-31 09:48:30

Create your display this way! Date: 2018-02-25 19:30:54

Magazine: The great Hungarian POS/POP tool overview Date: 2017-10-04 07:36:52

Toys and games: efficient displays Date: 2016-04-14 09:59:24